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For Companies At a Glance
- Tasks: Create and optimise CRM strategies to enhance user experience and drive customer retention.
- Company: Join NetBet, a leading online gaming brand since 2006, known for its secure and engaging platform.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team focused on improving player experiences in the exciting iGaming industry.
- Qualifications: 3+ years in CRM within sports betting; Danish speaking; marketing/business degree preferred.
- Other info: NetBet values diversity and encourages applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: Malta/ London - Hybrid
About Netbet:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection, NetBet has several gaming licences from across the world including MGA, UK, Denmark, Greece, France, Romania, Germany and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.
The Role:
Reporting to the CRM Manager you will be responsible for creating, managing and optimising the CRM strategy. This is a great opportunity for someone to prioritise customer focus and proactively look for ways to improve the user experience. Aim to ensure that CRM strategies are in line with the company's objectives, while working closely with relevant departments to ensure that all campaigns perform best.
Duties and Responsibilities:
- Create strategies for conversion, retention, and reactivation for our casino, poker and/or sport product as well as the execution of CRM campaigns.
- You are a long-term planner that stands out for the study of the different customer segments, life cycle and user experience, to optimise the user experience to achieve a longer life cycle and increase ROI.
- Improving the customer experience is key, this is possible by monitoring segmented and targeted CRM campaigns, measuring ROI, prioritising resources, optimising costs, and enabling continuous improvement in customer conversion, retention, and reactivation.
- This is only possible when we work together as a team, and you will be in touch with most departments, from development, design, customer support, BI, and more.
- Data will be your right hand, giving you visibility into KPIs with a focus on customer activity, retention, and value, allowing you to constantly evaluate and improve customer segmentation.
- It will also help when conducting market research to follow trends within the online gambling industry.
- We expect you to also ensure that the CRM systems used meet our objectives and present the necessary solutions, working on tasks and projects ad hoc, such as implementing new tools to optimise our campaigns.
- Monitor and test the user experience, to ensure that the product and campaigns are working in an optimum way and adapt to local demands.
- Finding errors, reporting them, and following up with the responsible areas is part of improving the user experience and reaching the objectives proposed by the company.
- Provide analysis of the competition, generating insights and sharing them with the other areas and within the team.
Person Specifications:
- Must have minimum 3 years plus CRM experience within sports betting and iGaming Industry.
- Experience using Optimove will be preferable or similar platform.
- Must be Danish speaking.
- Experience in running multichannel campaigns.
- Highly customer-centric with a good understanding of CRM strategies and practices.
- Knowledge and interest of online gaming products.
- Applied understanding of lifecycle development and optimisation.
- Data focused and ROI driven.
- Ability to build strong working relationships.
- A marketing/business degree level qualification or equivalent would be desirable.
- Strong communicator both written and verbally.
- Secondary language proficiency in one of our target markets is an added bonus (French, Greek, Italian, Romanian, German, Finnish).
NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy.
Casino CRM Executive employer: NetBet
Contact Detail:
NetBet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Casino CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in the online gaming industry, especially in CRM strategies. This knowledge will help you demonstrate your understanding of the market during interviews and discussions.
✨Tip Number 2
Network with professionals in the iGaming sector, particularly those who have experience in CRM roles. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your data analysis skills by preparing examples of how you've used data to drive customer engagement and retention in previous roles. Being data-focused is crucial for this position.
✨Tip Number 4
If you have experience with Optimove or similar platforms, be ready to discuss specific campaigns you've managed. Highlighting your hands-on experience with these tools will set you apart from other candidates.
We think you need these skills to ace Casino CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM experience, especially within the sports betting and iGaming industry. Emphasise any relevant skills or achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric strategies and your understanding of CRM practices. Mention specific examples of how you've improved user experiences in previous roles.
Highlight Language Proficiency: Since the role requires Danish speaking, ensure you clearly state your language skills in both your CV and cover letter. If you have proficiency in any additional languages, mention those as well.
Showcase Data-Driven Achievements: Include examples of how you've used data to drive decisions in your previous roles. Highlight any experience with tools like Optimove or similar platforms, and discuss how you've measured ROI on campaigns.
How to prepare for a job interview at NetBet
✨Know Your CRM Strategies
Make sure you have a solid understanding of CRM strategies, especially in the context of the iGaming industry. Be prepared to discuss how you've successfully implemented campaigns in the past and how you can apply that knowledge to improve user experience at NetBet.
✨Showcase Your Data Skills
Since data is crucial for this role, be ready to demonstrate your ability to analyse customer data and derive actionable insights. Bring examples of how you've used data to optimise campaigns and improve ROI in previous positions.
✨Understand the Market
Familiarise yourself with current trends in the online gambling industry. Being able to discuss competitors and market dynamics will show that you're proactive and knowledgeable about the field, which is essential for a CRM Executive.
✨Emphasise Team Collaboration
This role requires working closely with various departments. Highlight your experience in cross-functional teamwork and how you've successfully collaborated with others to achieve common goals in your previous roles.
