At a Glance
- Tasks: Build and scale a lead-generation engine from scratch, driving homeowner enquiries.
- Company: Dynamic UK solar buy-and-build platform focused on smart solar energy.
- Benefits: Competitive salary, equity options, 25 days holiday, and pension scheme.
- Other info: Direct exposure to CEO and clear path to Marketing Director role.
- Why this job: Join a high-growth team and shape the future of marketing in renewables.
- Qualifications: Experience in B2C lead-generation and proficiency with HubSpot required.
The predicted salary is between 50000 - 60000 £ per year.
Salary: £50,000 – £60,000 plus LTIP
Location: London HQ (Victoria currently; Holborn from September), office-based four days per week
Why this role
You’re a senior marketer at heart, ready to build a best-in-class lead-generation engine from scratch. Reporting directly to the CEO, you’ll set strategy and own execution across paid, SEO, email, events and content without a marketing leader above you. In a high-growth, tech-enabled renewables group, your performance will directly power the acquisition of homeowners and drive revenue across our regional subsidiaries. If you thrive in fast-paced environments, relish autonomy and measure success by qualified leads and ROI, this is the pivotal role you’ve been waiting for.
What you’ll do
You will architect and scale an end-to-end acquisition strategy that consistently delivers high-quality homeowner enquiries within target CPLs. Owning the full funnel, you’ll run multichannel campaigns, experiment with landing-page A/B tests and refine messaging to lift conversion. Using HubSpot, you’ll build automated nurture workflows, segment audiences by profile and intent, and forecast pipeline metrics. You’ll collaborate closely with sales leadership to optimise lead-to-sale conversion and jointly refine customer acquisition cost. Beyond performance marketing, you’ll shape our brand, commission PR campaigns through an external agency and drive educational content—from solar guides to case studies—that fuels both awareness and demand.
About the company
We are a UK solar buy-and-build platform backed by energy-sector investors, integrating top regional installers into a single, digitally-enabled group. With three subsidiaries and a team of 65, we’re accelerating the transition to smart solar energy through strategic acquisitions and an agile, tech-driven approach. As we enter Series A growth, you’ll join us at the point where marketing transforms from ad hoc to a unified, high-impact function.
About you
You have personally built and scaled B2C lead-generation programmes ideally in high-consideration purchases and you own performance end to end. You’re hands-on with HubSpot, able to dissect a full setup within days, and skilled at managing six-figure media budgets. Your strong data-driven mindset thrives on clear dashboards and measurable outcomes. Comfortable reporting directly to the CEO, you’re self-motivated, resourceful and excel where priorities shift rapidly.
Rewards & growth
Aside from a competitive salary and equity option, you’ll build the group’s entire marketing function and earn direct exposure to executive leadership. As the function scales, you’ll have a clear path to Marketing Director. You’ll work in a central London HQ four days per week, enjoy 25 days’ holiday plus bank holidays, and participate in a salary-sacrifice pension scheme.
Group Marketing Manager in London employer: Net Zero Evolution
Join a dynamic and innovative team at our London HQ, where you'll have the unique opportunity to shape the marketing function of a high-growth renewables group. With a competitive salary, equity options, and a clear path for career advancement to Marketing Director, we foster a culture of autonomy and collaboration, empowering you to make a significant impact in the transition to smart solar energy. Enjoy a supportive work environment with generous holiday allowances and a focus on employee growth, making us an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Net Zero Evolution and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Net Zero Evolution are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Net Zero Evolution on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Net Zero Evolution. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Net Zero Evolution. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Net Zero Evolution:Show us that you’ve done your homework! In your application, briefly mention what you admire about Net Zero Evolution’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Net Zero Evolution
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Net Zero Evolution will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Net Zero Evolution, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
