At a Glance
- Tasks: Lead international sales and drive growth for a premium consumer brand.
- Company: Fast-growing British premium brand with a modern D2C approach.
- Benefits: Competitive salary, equity options, and 25 days holiday.
- Other info: Opportunity to influence across multiple markets and teams.
- Why this job: Shape the future of a brand and scale it internationally.
- Qualifications: Experience in premium D2C sales and strategic leadership.
The predicted salary is between 100000 - 120000 € per year.
Salary: £100,000–£120,000 + equity
Location: London / Hybrid – candidates must be London-based or able to spend the majority of their time in London
Why this role
This is a rare opportunity to take a high-potential premium consumer brand through its next major stage of growth. The business has already proven its product, built a distinctive brand and created strong customer demand. What it needs now is a senior sales leader who can help turn a successful £10m revenue business into something much bigger: an international, scalable, £100m revenue business. This is not a maintenance role. The team is capable, the foundations are strong, and the opportunity is real. The next phase requires someone with strategic vision, commercial imagination and the ability to build a sales engine that can work across multiple markets, customer types and growth channels.
What you’ll do
You will lead an international sales function across the UK, Europe and the US, taking ownership of performance across the full customer journey. This is an enquiry-led, direct-to-consumer model where customers often take weeks or months to make a decision, so success will come from understanding how to nurture demand, manage complex funnels and convert interest into revenue without turning the experience into a transactional sales process.
You will be responsible for lead conversion, pipeline management, customer follow-up, sales activity, team performance, CRM discipline, close rates, cancellation rates and overall revenue outcomes. The role will require a sharp grip on data, but also a deep understanding of premium consumer behaviour and how people make considered, high-value purchasing decisions.
Alongside day-to-day leadership, you will help shape the company’s wider commercial direction. That means developing more sophisticated sales processes, improving the use of data and AI, strengthening international market performance, exploring partnership opportunities and presenting credible, evidence-backed growth plans to senior leadership and the board.
You will need to move comfortably between strategy and execution. One day you may be building the commercial plan for a new market; the next you may be interrogating unit economics, reviewing CRM data, coaching a team member or challenging whether a proposed activity will genuinely move the needle.
About the company
Our client is a fast-growth British premium consumer brand with a direct-to-consumer model, strong product design and a modern approach to how high-value lifestyle products are sold and experienced. The business sits in an aspirational category where brand, customer experience, trust and timing all matter. Customers do not typically buy instantly, so the sales function must know how to educate, nurture and convert people through a longer consideration journey.
The company is still lean enough for this person to have genuine influence, but established enough to have real momentum. You will work closely with the senior leadership team and have visibility across sales, marketing, customer experience, operations, partnerships and future commercial strategy.
About you
You are a senior sales leader with experience in premium or aspirational direct-to-consumer environments. You understand how to sell high-value products online or through modern consumer journeys where the decision is considered, emotional, brand-led and often supported by multiple touchpoints before conversion.
You may have worked in premium consumer goods, lifestyle products, high-value hardware, design-led products, luxury-adjacent consumer categories or another D2C environment where customer experience and commercial discipline both matter. International experience is important. This role needs someone who can operate credibly across different markets, understand regional nuances and hold their own in senior leadership and board-level conversations.
You will be strategic, but not detached from the detail. You can create the plan, explain the assumptions behind it, defend the numbers and then help the team execute it. The business needs someone who can show their working, not just present big ideas. This role is unlikely to suit someone whose background is mainly quick-fire retail, low-cost consumer sales, car dealerships, FMCG, appliances, or B2B services. The strongest fit will be someone who has led sales in a premium, high-consideration, D2C environment where brand experience, funnel management and customer nurturing are central to performance.
Rewards & growth
The package includes a salary of £100,000–£120,000, equity options and 25 days’ holiday. More importantly, this role offers genuine scope. You will be joining at the point where the business is ready to scale internationally, professionalise its sales engine and build a more sophisticated route to market. For the right person, this is a chance to shape the commercial future of a premium consumer brand, lead across multiple markets and play a central role in building something far larger than the business is today.
Head of Global Sales in City of London employer: Net Zero Evolution
Join a fast-growth British premium consumer brand that values innovation and strategic vision, offering a unique opportunity to shape its international sales strategy. With a supportive work culture that encourages collaboration and professional development, you will have the chance to influence key decisions while enjoying competitive benefits, including equity options and generous holiday allowance. This role not only promises a rewarding career path but also the chance to be part of a dynamic team dedicated to transforming a successful brand into a global leader.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Global Sales in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, values, and market position. We want to see you shine when discussing how your experience aligns with their goals!
✨Tip Number 3
Showcase your strategic vision! When you get the chance to chat with potential employers, share your ideas on how to scale their sales operations. We love seeing candidates who think big and can back it up with solid plans.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can go a long way in keeping you top of mind. We appreciate candidates who show genuine interest and professionalism.
We think you need these skills to ace Head of Global Sales in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in premium direct-to-consumer environments and showcase your strategic vision and commercial imagination. We want to see how you can turn a successful business into something even bigger!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've nurtured demand and managed complex sales funnels in the past. We love a good story that shows your impact!
Show Your Data Savvy:Since this role requires a sharp grip on data, make sure to mention any relevant experience you have with CRM systems, lead conversion metrics, or sales performance analysis. We want to know how you’ve used data to drive results in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts and let us see what you’ve got!
How to prepare for a job interview at Net Zero Evolution
✨Know Your Numbers
As a candidate for the Head of Global Sales, you need to be on top of your game with data. Brush up on key metrics like conversion rates, pipeline management, and customer follow-up strategies. Be ready to discuss how you've used data in past roles to drive sales and improve performance.
✨Understand the Customer Journey
This role is all about nurturing leads through a complex decision-making process. Familiarise yourself with the direct-to-consumer model and be prepared to share examples of how you've successfully guided customers through their buying journey in previous positions.
✨Showcase Your Strategic Vision
The company is looking for someone who can balance strategy with execution. Prepare to discuss your vision for scaling a premium brand internationally. Think about specific markets you would target and how you would adapt your approach to different customer behaviours.
✨Be Ready for Scenario Questions
Expect to face questions that test your problem-solving skills. Prepare for scenarios where you might need to manage a complex sales funnel or address a drop in conversion rates. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
