Senior SEO Executive / SEO Executive

WHAT YOU’LL DO:

• Work closely with the SEO Manager on all aspects of organic search activity.
• Carry out keyword research for SEO/SEM, Content and Product teams, using SEO tools to identify target keywords.
• Ongoing on-page optimisation of the website, making changes/improvements within our Content Management System (Magento).
• Content writing including copy for category pages, as well as buyers’ guides and blog posts.
• Review SEO technical audits and implement technical changes to websites.
• Build out and maintain structured data (schema markup) across the website to improve search visibility and eligibility for rich results.
• Work with the Development team to implement larger technical changes to our websites.
• Work closely with other teams within the business such as Content, Development, Product and Sales to drive improvements.
• Support with digital PR and outreach campaigns, liaising closely with our external digital PR agency to align activity with SEO priorities.
• Drive our approach to Generative Engine Optimisation (GEO), taking on-page and off-page actions that increase how often, and how favourably, Net World Sports is surfaced, cited and recommended within LLM-based tools.
• Build and maintain automated SEO workflows using tools such as n8n and explore how LLMs can be used to drive efficiencies across reporting, monitoring and optimisation tasks.
• Keep up-to-date across SEO, AI and search trends, proactively suggesting and running new initiatives and tests on the website.
• Design and run structured SEO tests using tools such as SEOTesting and others to validate the impact of on-page and technical changes.
• Produce monthly and ad-hoc reports using Google Analytics, Search Console and other tools.
• Work closely with the PPC team to deliver an integrated search strategy.
• Keep up to date with the latest SEO/SEM, GEO and AI search updates and industry changes.

WHAT YOU’LL BRING:

• A minimum of 1-2 years’ SEO experience working either in-house or at an agency (candidates with 2-4+ years will be considered for the Senior Executive level)
• Good knowledge of on-page SEO with a proven track record of optimising websites
• Technical SEO knowledge, with the ability to interpret and action technical improvements and fix issues identified by SEO tools
• Strong content writing skills with the ability to produce optimised content
• Good knowledge of off-page SEO, with experience working on content marketing and outreach campaigns
• Experience using Google Analytics, Search Console, Semrush and other SEO tools
• A genuine passion for SEO and digital marketing, with a desire to keep up to date with the latest industry updates and best practices
• Strong analytical/numerical skills with an ability to interpret data
• Proactive and results-driven, with the ability to pick things up quickly
• Organised and able to juggle multiple tasks and work to deadlines
• Ability to communicate effectively and build relationships
• An interest in sports
• Marketing or Digital Marketing degree, or similar qualification (desirable)
• Experience working for an e-commerce brand, either in-house or at an agency (desirable)
• International SEO experience (desirable)
• Experience with other digital marketing channels including PPC, digital PR, email, influencers, and paid and organic social (desirable)
• Practical experience with, or a strong understanding of, Generative Engine Optimisation (GEO) and optimising for AI/LLM-powered search (desirable)
• Experience building automated workflows using tools such as n8n, or using LLMs/AI tools to improve marketing efficiency (desirable)
• Experience with structured SEO testing using tools such as SEOTesting or similar (desirable)
• Experience using Magento 2 (desirable)

WHAT YOU’LL GET:

• Health & Wellbeing - Workouts, Run Club, Nature Trail, Wellness Allowances, Gym Memberships, Golf Memberships & Mental Health Support
• 29 Days Annual Leave (Including Bank Holidays) - Increases with Length of Service
• Flexible Working Hours
• Social Events - Busy Schedule of Parties, Sports Tournaments, Charity Events & Lots More!
• Table Tennis, Pool Tables & Sports Equipment in the Office
• Additional Benefits Available - Help to Buy Scheme, Cycle to Work Scheme, Discounted Travel Schemes & Lots More!
• Product Discount on Net World Sports & Affiliate Partner Products
• Subsidised On-Site Bistro - Serving Freshly Prepared Food Every Day for Breakfast & Lunch
• Employee Recognition - Bonus & Commission Schemes and Performance, Length of Service & Life Event Rewards
• Employee Support - Saving Schemes, Legal & Financial Advice, Parental Guidance

OUR VALUES:

• Go above and beyond: Get stuck in and show your passion!
• Ideas over hierarchy: If you have an idea, speak up! It doesn’t matter what role you’re in, we want everyone to shout about ways the business can develop and improve.
• Be bold, move fast: We value speed; we make fast decisions, trust our guts and get things done as efficiently as possible.
• Keep it simple: Don’t over-complicate it!
• Results driven: We embrace results that drive positive change, even if it means occasional failure. Mistakes are valuable as long as we learn from them and avoid repeating them.
• Growth: We’re a fast-growing business and we want our staff to grow with us.

CONTACT: Gareth Davies (Recruitment Specialist) / careers@networldsports.com / 07979 815630 / linkedin.com/in/garethdanieldavies