At a Glance
- Tasks: Promote NET-A-PORTER through media, manage PR projects, and support the team.
- Company: Join a leading luxury fashion brand with a dynamic PR team.
- Benefits: Hybrid work model, competitive salary, and opportunities for creative expression.
- Other info: Diverse workplace that values unique backgrounds and perspectives.
- Why this job: Be at the forefront of fashion communications and make an impact in the industry.
- Qualifications: 3-5 years PR experience, strong communication skills, and creativity.
The predicted salary is between 35000 - 45000 € per year.
Summary Of Role
Reporting into the NET‑A‑PORTER PR & Global Communications Senior Managers, this exciting role provides critical support to the NET‑A‑PORTER Global teams. Based in the London office, the candidate will be generating earned media in a press‑facing capacity, working across special projects & events and providing key support to the team.
Key Responsibilities
- To promote the NET‑A‑PORTER brand through earned media in the UK, EU and MENA markets, via own brand and brand partner initiatives.
- Secure regular coverage with UK, EU and MENA titles to deliver results expected by the business.
- Ensure we are pitching to each market in the right way and are aware of regional marketing moments.
- To monitor and capture daily UK and international press for coverage on NET‑A‑PORTER directives.
- Daily updates to be shared with the senior team with market breakdown.
- Pivot when there is an issue and suggest a plan.
- To monitor and capture daily articles of interest in relation to competitors and/or key industry news and share with the senior team.
- Day‑to‑day management of the PR Assistant.
- Work alongside and support the NET‑A‑PORTER PR Assistant to monitor the brand’s exposure and positioning in the media ensuring all communication and activity are on‑brand, and that coverage is shared with the business in a timely manner.
- Work alongside and support the PR Assistant to generate the monthly Global PR coverage report and additional ad‑hoc reports when required (e.g. post‑event).
- Work alongside and support the PR Assistant to ensure the press database and all pitching lists are always accurate including press, social media contacts and substacks.
- Get into the customer mindset and think about what they are reading and listening to.
- Build and maintain strategic press‑relations with key media across UK, EU and MENA titles.
- Ensure all press image and spokesperson requests are met in a timely manner and every opportunity is followed up with.
- To come up with creative ways to tell both brand’s stories to media and pitch feature ideas for relevant spokespeople and news stories for key campaigns.
- Own the creation and distribution of the monthly PR pitch encompassing all key launches, new brands to site and PORTER cover stars.
- Managing the subscriptions overview for global teams and ensuring these are renewed in a timely manner.
- Assist on own‑brand and co‑branded events inclusive of guest dressing, guest‑list ideas and on‑site support.
- Work closely with relevant internal teams including the MR PORTER PR team, Influencer & Affiliates team, Editorial team and more.
Who you are
- 3‑5 years PR experience, preferably working with luxury fashion brands.
- Strong written and verbal communication skills, with the ability to craft compelling press releases, pitches, and media statements.
- Proven ability to build and maintain relationships with journalists and key media outlets.
- Good understanding of media landscapes, including digital, print, and broadcast.
- Creative thinker who can generate fresh story ideas and campaign angles.
- Highly organized, with the ability to manage multiple projects and deadlines simultaneously.
- Proactive, self‑motivated, and able to work both independently and as part of a team.
- Adobe Photoshop, Indesign, PowerPoint and Excel.
- Fluent in English, with proficiency in additional languages considered a strong advantage for engaging diverse media and international audiences.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Associate
Workplace Type: Hybrid
PR and Communications Executive @NET-A-PORTER employer: NET-A-PORTER
At NET-A-PORTER, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our culture fosters creativity and collaboration, providing employees with ample opportunities for professional growth and development within the luxury fashion sector. With a commitment to diversity and inclusion, we celebrate unique perspectives and encourage innovative thinking, making it a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land PR and Communications Executive @NET-A-PORTER
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and fashion industry. Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to pitch yourself in interviews, think outside the box. Share unique ideas for campaigns or how you’d approach media relations for NET-A-PORTER. This will help you stand out from the crowd.
✨Tip Number 3
Stay updated on industry trends! Make sure you’re aware of what’s happening in the luxury fashion world and how it affects PR strategies. This knowledge will not only impress interviewers but also help you tailor your pitches effectively.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Make sure to highlight your relevant experience and how you can contribute to the NET-A-PORTER brand in your application.
We think you need these skills to ace PR and Communications Executive @NET-A-PORTER
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PR and Communications Executive role. Highlight your relevant experience in luxury fashion PR and showcase how your skills align with what NET-A-PORTER is looking for.
Show Off Your Writing Skills:Since strong written communication is key for this role, include examples of press releases or pitches you've crafted in the past. This will give us a taste of your writing style and ability to engage media.
Research is Key:Familiarise yourself with NET-A-PORTER's brand and its presence in the UK, EU, and MENA markets. Mention specific campaigns or media coverage in your application to show that you’re genuinely interested and informed.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at NET-A-PORTER
✨Know Your Brand Inside Out
Before the interview, dive deep into NET-A-PORTER's brand values, recent campaigns, and media coverage. This will help you speak confidently about how you can contribute to their PR efforts and align with their vision.
✨Showcase Your Media Savvy
Be prepared to discuss your understanding of the media landscape, especially in the UK, EU, and MENA markets. Bring examples of how you've successfully secured media coverage in the past and be ready to pitch a few creative story ideas relevant to NET-A-PORTER.
✨Demonstrate Your Organisational Skills
Since this role involves managing multiple projects, share specific examples of how you've effectively juggled tasks in previous roles. Highlight any tools or methods you use to stay organised and meet deadlines.
✨Build Rapport with Interviewers
Remember, interviews are a two-way street! Engage with your interviewers by asking insightful questions about their PR strategies and team dynamics. This shows your interest in the role and helps you assess if it's the right fit for you.
