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- Tasks: Lead the SEO strategy for luxury fashion sites and manage major site migrations.
- Company: Join NET-A-PORTER, a pioneer in luxury fashion e-commerce.
- Benefits: Enjoy flexible working, private healthcare, and exclusive staff discounts.
- Why this job: Make a real impact in the luxury fashion industry with your SEO expertise.
- Qualifications: 5+ years of SEO experience, including management in e-commerce.
- Other info: Be part of a supportive team in a dynamic, fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2000, NET-A-PORTER was the first digital platform in luxury fashion, revolutionising the way women shop. Today, NET-A-PORTER continues to lead in discovery, inspiration and service, delivering fashion, fine jewellery & watches and lifestyle collections to the world’s most discerning women. NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe. In 2025, NET-A-PORTER was acquired by LuxExperience, the leading digital, multi‑brand luxury group. Under a new leadership team, NET-A-PORTER redefines luxury fashion through exceptional curation, compelling customer service, and engaging storytelling.
We are seeking a strategic and experienced SEO Manager to join our team as maternity cover. This high‑impact leadership role is responsible for driving the organic search strategy for NET‑A‑PORTER and MR PORTER. The successful candidate will lead the SEO team and oversee the end‑to‑end delivery of two major site migrations, combining technical excellence, content strategy, and strong project management during a key phase of digital evolution.
Essentials
- Location: Westfield office in London
- Team Size: 5 (Approx.)
- Reporting into: Head of Digital Performance – Luxury
- Direct reports: 2
Benefits
- A pension that both you and the company contribute to
- A portal with an array of discounts on things like theme park and cinema tickets
- Our famous staff discount along with exclusive staff sales
- Private healthcare for you and your family
- Flexible working
- A chance to be part of a fun and caring team that support each other
Responsibilities
- Lead, mentor, and support the SEO team across Technical and Content disciplines, ensuring clear goals and ongoing development.
- Own the SEO roadmap for two major site migrations, including auditing, mapping, risk mitigation, and post‑launch recovery.
- Define and execute a holistic SEO strategy that balances technical health, content authority, and commercial impact.
- Act as the primary SEO partner to Product, Marketing, and Merchandising to ensure SEO requirements are prioritised.
- Analyse and report on organic performance to senior leadership, using insights to guide resources and strategic shifts.
- Oversee complex technical implementations to ensure optimal crawlability, site architecture, and Core Web Vitals, while supporting content optimisation and AI driven opportunities.
- Manage SEO budgets and vendor relationships to maximise efficiency and return on investment.
Qualifications
- 5+ years of SEO experience with at least 1–2 years in a management or lead role, ideally in luxury retail or large‑scale e‑commerce.
- Proven experience leading SEO strategy for major website migrations, including redirect planning and performance monitoring.
- Deep understanding of technical SEO, including HTML, JavaScript, Schema, and site architecture, with experience working within Agile environments.
- Expert proficiency with Google Search Console, GA4, Screaming Frog, and enterprise tools such as SemRush.
- Ability to translate complex SEO concepts into clear business insights for non‑technical and C‑suite stakeholders.
- Strong analytical mindset with the ability to identify drivers behind performance trends and convert them into strategic actions.
- Interest in the luxury fashion landscape and emerging AI developments shaping search.
From the moment you join the NET‑A‑PORTER GROUP we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast‑paced environment, then please apply with a CV.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognise and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, colour, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid‑Senior level. Workplace Type: Hybrid.
SEO Manager @ NET-A-PORTER & MR PORTER (12 Month FTC) in London employer: NET-A-PORTER
Contact Detail:
NET-A-PORTER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager @ NET-A-PORTER & MR PORTER (12 Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at NET-A-PORTER or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your SEO successes. When you get that interview, having tangible examples will make you stand out from the crowd.
✨Tip Number 3
Stay updated on trends! The luxury fashion and SEO landscapes are always changing. Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh and relevant.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at NET-A-PORTER.
We think you need these skills to ace SEO Manager @ NET-A-PORTER & MR PORTER (12 Month FTC) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the SEO Manager role. Highlight your leadership experience and any successful site migrations you've managed, as this is key for us.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about luxury fashion and how your SEO expertise can drive our organic search strategy. Be genuine and let your personality shine through!
Showcase Your Technical Skills: Since this role requires a strong understanding of technical SEO, make sure to mention your proficiency with tools like Google Search Console and SemRush. We want to see how you can bring value to our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at NET-A-PORTER!
How to prepare for a job interview at NET-A-PORTER
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge, especially around site migrations and tools like Google Search Console and SemRush. Be ready to discuss how you've successfully led SEO strategies in the past, particularly in e-commerce or luxury retail.
✨Showcase Your Leadership Skills
As this role involves leading a team, be prepared to share examples of how you've mentored others in the past. Highlight your experience in setting clear goals and supporting team development, as well as how you’ve managed cross-functional relationships with Product, Marketing, and Merchandising.
✨Prepare for Case Studies
Think about specific challenges you've faced in previous roles, especially regarding site migrations or performance monitoring. Be ready to walk through your thought process and the strategic actions you took to overcome these challenges, showcasing your analytical mindset.
✨Stay Current with Trends
Familiarise yourself with the latest trends in luxury fashion and AI developments that impact search. Being able to discuss how these trends influence SEO strategies will show your passion for the industry and your forward-thinking approach.