At a Glance
- Tasks: Lead site optimisation efforts to enhance user experience and drive conversions.
- Company: Join NET-A-PORTER, the luxury fashion destination revolutionising online shopping.
- Benefits: Enjoy 25 days holiday, private medical cover, flexible working, and staff discounts.
- Other info: Diverse workplace with excellent career growth opportunities.
- Why this job: Make a real impact on luxury e-commerce through innovative optimisation strategies.
- Qualifications: Strong analytical skills and experience in experimentation practices required.
The predicted salary is between 56700 - 69300 £ per year.
NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women. Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling.
We are seeking an Optimisation Lead to join the Site Analytics team, supporting both NET-A-PORTER.COM and MR PORTER. Reporting into the Head of Site Analytics & Optimisation, this role will be responsible for identifying and validating opportunities to improve onsite performance through optimisation priorities, experimentation and AI-driven site capabilities.
Here is a breakdown of what you’ll be doing:
- Identify and prioritise optimisation opportunities across NET-A-PORTER and MR PORTER, focusing on changes most likely to improve conversion, engagement, discovery and customer value.
- Build a structured experimentation and optimisation framework for the sites and apps, introducing clear standards for hypothesis setting, success metrics, measurement and learning over time.
- Translate behavioural, trading and customer insights into testable hypotheses, optimisation recommendations and requirements for new features or functionality.
- Evaluate the impact of site changes, feature launches and migration cutovers, using structured analysis to isolate gains, losses and unintended customer impacts.
- Support the development of an experimentation programme over time, identifying where A/B testing is appropriate and where opportunities can be validated through alternative forms of impact analysis.
- Use Google Vertex and related tools to support ranking, recommendation and search optimisation, including model configuration, training inputs and performance evaluation.
- Partner with Trading teams to refine ranking strategies, product visibility and onsite discovery based on customer behaviour, commercial priorities and performance signals.
- Work closely with User Behaviour Analysts to turn journey and product interaction insight into structured optimisation opportunities across the site experience.
The Type Of Person We Are Looking For:
- Strong commercial and analytical mindset, able to connect customer behaviour, optimisation opportunities and business outcomes.
- Experienced in building or scaling experimentation practices, with a strong understanding of test design, segmentation, measurement and statistical rigour.
- Strong understanding of search, recommendations, ranking logic, with curiosity about how AI capabilities can improve customer experience and performance.
- Naturally curious, with a passion for solving problems, simplifying complexity and identifying where small changes can drive meaningful commercial impact.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognise and celebrate the benefits that diversity brings to our workplace, our business and our customers.
Site Optimisation Lead @NET-A-PORTER employer: NET-A-PORTER
NET-A-PORTER is an exceptional employer, offering a dynamic work culture that fosters innovation and creativity in the fast-paced world of online luxury retail. With a strong emphasis on employee growth, you will have access to cutting-edge tools and resources, enabling you to lead impactful AI-driven experiments while collaborating with a talented team in a vibrant location. Join us to be part of a forward-thinking company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Site Optimisation Lead @NET-A-PORTER
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NET-A-PORTER and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NET-A-PORTER are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NET-A-PORTER on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NET-A-PORTER. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Site Optimisation Lead @NET-A-PORTER
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NET-A-PORTER. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NET-A-PORTER:Show us that you’ve done your homework! In your application, briefly mention what you admire about NET-A-PORTER’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NET-A-PORTER
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NET-A-PORTER will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NET-A-PORTER, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
