At a Glance
- Tasks: Lead integrated planning for brand, marketing, and communications to maximize impact.
- Company: Join Nest, the UK's largest workplace pension scheme, committed to responsible investment and governance.
- Benefits: Enjoy flexible working options, a generous training budget, and enhanced pension contributions.
- Why this job: Be part of a dynamic team shaping customer experiences and driving impactful marketing strategies.
- Qualifications: Deep knowledge in brand, comms, and marketing channel planning is essential.
- Other info: We welcome diverse applicants and offer accommodations for various working patterns.
The predicted salary is between 48000 - 72000 £ per year.
We are seeking a Head of Integrated Planning to join our newly formed Brand, Marketing, Creative and Communications team.
The role holder will use deep knowledge of brand, comms and marketing channel planning to develop a new integrated planning process across paid, owned, shared and earned channels, working collaboratively with others. They will ensure all elements of the plan work together to deliver greater impact.
This role will be responsible for connecting the dots, harnessing insight in order to develop annual plans that bring our member and B2B marketing, brand, external comms and creative activity together in a way that ensures the total is greater than the sum of the parts.
They will lead and deliver our overall reporting framework, collaborating with our DACI team to review performance and work with the relevant teams to propose in-flight pivots or improvements.
They will also support the marketing operational requirements of the teams, ensuring we have clear integration with our scheme administration partner, TCS, and working in a matrix approach with relevant team members to ensure requirements are aligned and clear.
They will also feed into our ongoing requirements for our future Martech stack and oversee our brand, marketing, comms and creative agency ecosystem, working with other team leads to ensure our agencies are fit for purpose and delivering excellent results.
We are open to discussing working patterns.
We welcome all internal applicants to apply for our roles, regardless of your current working pattern or hours. We will aim to accommodate your request and match your current working arrangements.
Don’t worry if you think you don’t have all the key skills, it might be worth taking the few minutes to apply as we’re good at spotting potential and offer a generous training budget.
Reward and recognition
- A discretionary bonus scheme
- Reward and recognition scheme
- Enhanced auto enrolled pension – your contributions start at the default 5% while ours are higher at 8%. If you up your contributions to 6% we raise ours to 9%. If you contribute 7% or more we’ll contribute 10%.
- Income protection scheme – is an insurance benefit that provides you with income if you cannot work due to illness or incapacity.
To make the most out of hybrid working, we’ve introduced different ways of working, which include (subject to role requirements):
- hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once – twice a week, or more, as required)
- reduce or vary working hours
- reduce or vary the days worked
- work compressed hours
- job share
Directorate/Department Overview
The Nest Experience directorate is responsible for developing and evolving the propositions for our customers, for the service and experience that they enjoy and working with our delivery partners to ensure their data and assets are kept safe. This includes:
- Definition of our customer strategies
- Developing, maintaining and evolving our customer value propositions
- The brand and marketing of Nest to our customers
- The design of the service experience our customers enjoy across all channels
Organisational Overview
Nest is an award-winning workplace pension scheme, the largest in the country.
Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.
Diversity, Equity and Inclusion
Everyone is welcome to apply for our roles and we particularly encourage applications from Black, Asian and minority ethnicity, LGBTQ+, and disabled candidates. We are determined to ensure that no applicant or employee receives less favourable treatment because of their age, belief, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, socio-economic background, sex, sexual orientation, religion or race or any other legally protected status.
Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, declare that you’re applying through the scheme and meet the minimum criteria for this role, we aim to invite you to an interview. However, there may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Please note that this advert may close early if we receive a sufficient number of satisfactory applications.
If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact:
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Head of Integrated Planning employer: Nestpensions
Contact Detail:
Nestpensions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Integrated Planning
✨Tip Number 1
Familiarize yourself with integrated planning processes across various marketing channels. Understanding how paid, owned, shared, and earned media work together will give you a significant edge in discussions during the interview.
✨Tip Number 2
Showcase your experience in collaborating with cross-functional teams. Highlight specific examples where you've successfully connected different departments to achieve a common goal, as this role emphasizes teamwork and integration.
✨Tip Number 3
Prepare to discuss your approach to performance reporting and analytics. Be ready to share how you've used insights to pivot strategies in real-time, as this is a key responsibility of the position.
✨Tip Number 4
Research Nest's brand values and customer propositions. Understanding their mission and how they communicate with their audience will help you align your vision with theirs, making you a more compelling candidate.
We think you need these skills to ace Head of Integrated Planning
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Integrated Planning position. Make sure you understand the key responsibilities and how your experience aligns with the requirements.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in brand, marketing, and communications planning. Provide specific examples of how you've successfully integrated various channels in past roles.
Showcase Collaboration Skills: Since the role requires working collaboratively with different teams, include examples in your application that demonstrate your ability to work effectively in a matrix environment and lead cross-functional projects.
Tailor Your Application: Customize your CV and cover letter to reflect the language and values mentioned in the job description. Use keywords related to integrated planning, performance review, and marketing operations to make your application stand out.
How to prepare for a job interview at Nestpensions
✨Showcase Your Integrated Planning Expertise
Be prepared to discuss your experience with integrated planning processes. Highlight specific examples where you've successfully connected various marketing channels and how that led to greater impact.
✨Demonstrate Collaborative Skills
Since the role requires working collaboratively with different teams, share instances where you've effectively collaborated with others. Emphasize your ability to harness insights from diverse sources to create cohesive plans.
✨Understand the Brand and Marketing Landscape
Familiarize yourself with the company's brand and marketing strategies. Be ready to discuss how you can contribute to their goals and enhance their current marketing efforts through innovative planning.
✨Prepare for Performance Metrics Discussion
The role involves leading reporting frameworks and reviewing performance. Prepare to discuss how you've previously measured success in marketing initiatives and how you would approach performance analysis in this new role.