At a Glance
- Tasks: Help manage beloved brands like Shreddies and Shredded Wheat while driving innovative marketing strategies.
- Company: Join Cereal Partners UK, a leading cereal manufacturer with a rich heritage.
- Benefits: Flexible working options, competitive salary, and a chance to make breakfast better.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Be part of a dynamic team and influence brand growth in a fun, energetic environment.
- Qualifications: Previous marketing experience and strong project management skills are essential.
The predicted salary is between 51750 - 63250 £ per year.
As an Assistant Brand Manager, you will be responsible for helping to manage our much-loved Local Brands; Shreddies and Shredded Wheat.
You will be expected to help define the brand strategy and build long-term plans to achieve our ambitions aligned with the wider business vision; gaining exposure to all elements of the marketing mix and more.
The key responsibilities of this role include
- Successful development and execution of brand plans, working with the Marketing Manager across our local brands Shreddies & Shredded Wheat, including leadership of specific initiatives to achieve objectives.
In addition, there is also the potential to lead on a smaller brand.
- Using insights and data to uncover key areas of opportunity for your portfolio
- Ensuring digital, social and e Commerce are embedded in brand/communication plans
- Working collaboratively with internal stakeholders both Locally and Regionally, to manage all subjects related to the brand.
Including Brand Teams, Consumer Insights, R&D, Commercial, CDT (Commercial Development Team), Finance, Supply/Demand Planning.
- Working with external agencies where required, on elements such as media planning, creative, consumer promotions and PR.
- Playing an active role in the UK brand marketing team to drive synergies across the teams
- Evaluating the effectiveness of marketing programmes adjusting plans in line with learnings.
- Budget ownership and management ensuring most effective use of spend and attention to eliminating waste.
- Managing packaging artwork changes and communication.
- Closely monitoring industry and competitor activity, to ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
To be successful in this role you will already have some fantastic marketing experience under your belt, and you will already be working in a Brand Manager or Assistant Brand Manager role.
You will be passionate, tenacious; results focused and enjoy working in a highly energetic environment.
Acting as an ambassador for the brands, you will have strong project management and analytical skills.
You will need to be highly organised, detailed, conscientious and a team player.
Pro-activity and enthusiasm are essential elements for this role., Have the ability to influence at senior levels both internally and externally.
- Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
- Be able to run sizable, complex projects and work streams from concept to delivery.
- Have prior knowledge of running multi-pronged communications programmes.
- Be able to demonstrate your experience of leading new product launches.
- Experience / track record in using data to evaluate the performance of your brand.
We have an exciting opportunity for an exceptional Brand Manager to work as part of our Cereal Partners UK team at our head office in Welwyn Garden City.
You will report directly into the Local Brands Marketing Manager, working hand in hand to drive growth across our local brands Shreddies & Shredded Wheat as well as the potential to also lead one of our smaller brands or major NPD launches.
Cereal Partners Worldwide is a successful 50/50 joint venture between Nestlé S.
A. and General Mills Inc.
At Cereal Partners UK, we have established ourselves as one of the largest cereal manufacturers in the UK, making many well-loved brands with a long heritage.
Our aim is simple: to provide high quality, nutritious and great tasting breakfast cereals.
You could join our mission to Make Breakfast Better!, At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking.
We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community.
Please let us know if we can provide accommodations to ensure your full participation in the application process.
- Although this is a full-time opportunity for 18 months, please speak to us about what flexibility means to you as we are always open to discuss individual's flexible working needs, don't let this stop you from applying.
- #J-18808-Ljbffr
Brand Manager - 18 month FTC in Welwyn Garden City employer: Nestlé
Nestlé in the UK is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. With flexible hybrid working arrangements, employees enjoy a healthy work-life balance while having access to extensive growth opportunities in the rapidly evolving field of digital commerce. Joining Nestlé means being part of a forward-thinking team that values data-driven decision-making and empowers its members to make a meaningful impact on the business.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - 18 month FTC in Welwyn Garden City
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nestlé and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nestlé are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nestlé on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nestlé. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - 18 month FTC in Welwyn Garden City
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nestlé. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nestlé:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nestlé’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nestlé
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nestlé will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nestlé, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
