At a Glance
- Tasks: Lead digital retail strategies and connect brand to basket for top UK grocers.
- Company: Join Nestlé, a leader in the food industry with a commitment to diversity and inclusion.
- Benefits: Enjoy flexible holidays, a generous pension scheme, and personal development opportunities.
- Other info: Be part of a dynamic team that values growth, creativity, and collaboration.
- Why this job: Make a real impact by shaping how brands engage with consumers in the digital space.
- Qualifications: Experience in lower-funnel results and retail media; strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
What can you expect from a career in the Nestlé Sales Team? Every day and Everywhere, we are building a Sales community of unique people, that thrive together, make a positive difference and deliver market leading results. We're raising the bar for how digital retail gets done. As Retail Digital Media Lead, you'll build the UK's benchmark for lower-funnel performance, tightly connected and in partnership with our media teams and upper-funnel brand building teams. You'll unite search, retail media networks, product pages, promotions and availability into one simple plan that creates new incremental value: new households, bigger baskets, more repeat purchase - with proof in weeks, not quarters. If you're obsessed with outcomes, love the craft of execution, and can simplify complex ecosystems into clear action – this is a career-defining role, with the opportunity to drive unforgettable communication across the market and win.
Responsibilities
- Build the system: Set a clear UK upper x lower-funnel RDM strategy, simple guardrails between Sales, Media and Marketing to unlock one integrated strategy that connects Brand, Sales, Digital Commerce and Retailer priorities.
- Create retailer playbooks across various touchpoints with our key partners and lead our media house relationships and councils.
- Connect brand to basket: Set the governance and lead our teams to design world class connected activation from CTV, social, creator retailer media PDP basket; reuse audiences and creative; share KPIs with Sales and Brand teams to unlock unforgettable communication on every occasion.
- Make measurement undeniable: Co‑ordinate a UK Measurement Council; one KPI language and dashboard in a privacy‑safe test/control environment whilst using other tools to triangulate.
- Scale only what proves incremental and pays back fast.
- Lead a forward‑thinking learning agenda: Launch focused experiments by mission × retailer × category.
- Lead with partners and commercial teams: Lead best‑in‑class JBPs with commercial and media teams, secure co‑funded pilots, and publish joint case studies that Digital Commerce market best practice and leverage RDM to maximise commercial value.
- Grow capability: Build an RDM community across the market where you can upskill the organisation (foundations advanced).
Impact
- New‑to‑Household PDP conversion
- Search share
- Cost per Add‑to‑Basket
- Weeks‑to‑payback met
Ingredients for success
- Proven lower‑funnel results in UK grocery: you've lifted share of search, PDP conversion and basket adds, while cutting cost‑per add to basket and cost per new to household/brand – with clean, trusted readouts.
- Hands‑on retail media craft. You've traded the desk across RMNs (onsite and offsite to onsite), retail search/SEO and digital shelf – and you know how campaigns really run.
- Measurement fluency. Comfortable with test/control and geo‑lift, confident reading MMM and other tools – and decisive about scaling by incrementality, not vanity metrics.
- Builder & simplifier. You make complex things usable: clear playbooks, simple dashboards, fast rituals, crisp narratives.
- Bridge‑maker. Credible with Brand, Sales, Digital Commerce, Data, Supply and retailers; inclusive, practical and great at turning debate into action.
- Growth mindset. Curious, resourceful and energised by pace. You care about outcomes and about how people feel doing the work whilst being able to influence outcomes.
Other key attributes
- Commercially sharp (payback, contribution, mix).
- Storyteller with numbers – you make the why and so what obvious.
- Values‑led: privacy‑safe, brand‑safe, shopper‑first by design.
- Legacy builder – you leave teams better than you found them.
Benefits
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth
EEO Statement
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process. We take pride in championing inclusion and diversity.
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discussing individual's flexible working needs, don't let this stop you from applying.
Why this role matters: Help define how iconic brands show up and sell in every UK grocer. Build the engine that turns brand love into baskets – and set a new UK standard for digital retail execution.
UK Retail Digital Media Lead employer: Nestlé
At Nestlé, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As the UK Retail Digital Media Lead, you'll not only have the opportunity to shape the future of digital retail but also benefit from a generous pension scheme, flexible holidays, and a strong focus on personal development. Join us in making a positive impact while enjoying a supportive environment that champions diversity and growth.
StudySmarter Expert Advice🤫
We think this is how you could land UK Retail Digital Media Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can drive results, just like the role at Nestlé requires. Make it easy for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital media and retail strategies. Think about how you can simplify complex ideas into clear actions, just like the job description mentions. Confidence is key, so rehearse until you feel ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some magic happen together!
We think you need these skills to ace UK Retail Digital Media Lead
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to drive digital retail and make a real impact in the market.
Tailor Your Experience:Make sure to highlight your relevant experience that aligns with the job description. We love seeing how your past achievements in lower-funnel results and retail media can contribute to our goals at Nestlé.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use simple language to explain your skills and experiences. Remember, we’re looking for someone who can simplify complex ideas!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Nestlé
✨Know Your Numbers
As a Retail Digital Media Lead, you'll need to be comfortable with metrics. Brush up on your lower-funnel results, like PDP conversion rates and cost-per-add-to-basket. Be ready to discuss how you've improved these metrics in past roles, as numbers will be key in showcasing your impact.
✨Simplify the Complex
This role requires you to make complex strategies usable. Prepare examples of how you've created clear playbooks or dashboards in previous positions. Show that you can take intricate ideas and break them down into actionable steps – this will demonstrate your ability to bridge gaps between teams.
✨Showcase Your Collaborative Spirit
You'll be working closely with various teams, so highlight your experience in building relationships across departments. Think of specific instances where you’ve turned debates into action or collaborated on successful projects. This will show that you're not just a lone wolf but a team player who values inclusivity.
✨Be Ready to Experiment
The job calls for a forward-thinking learning agenda. Prepare to discuss any experiments you've led or participated in, especially those that involved testing and measuring outcomes. Emphasise your growth mindset and curiosity, as these traits are essential for driving innovation in digital retail.
