At a Glance
- Tasks: Lead B2B marketing strategies and activations for top beverage brands.
- Company: Join Nestlé, a leader in bottled water and premium beverages.
- Benefits: Attractive salary, bonus potential, generous holidays, and personal development focus.
- Other info: Embrace diversity and enjoy flexible working options.
- Why this job: Make a real impact in a dynamic environment with beloved brands.
- Qualifications: Experience in Trade Marketing and strong relationship-building skills required.
The predicted salary is between 50000 - 60000 € per year.
Nestlé Waters & Premium Beverages is the world leader in the bottled water market and we're committed to bottling the very best waters from the source, straight to our customers, via the most advanced and sustainable techniques currently employed. We are also proud to produce some of the UK's best-loved brands including Buxton, SanPellegrino, Perrier and Nestlé Pure Life. We have a genuine passion for Water and Healthy Beverages, a fabulous portfolio of brands, a clear strategy and a determination to win in the marketplace of both consumers and customers.
We have an exciting opportunity for a Trade Marketing Manager to join our Nestlé Waters & Premium Beverages CDT "Commercial Development team" in the UK to lead the B2B (and shopper) communications and activations in HORECA, Food Service and Wholesale.
Your impact
Reporting to the Shopper Marketing Lead, you will translate the brand strategy into channel-specific activation plans for HORECA, Food Service, and Wholesale that drive growth within Nestlé Waters & Premium Beverages.
Key responsibilities of this role will include:
- Own annual activation frameworks, key trade moments and execution standards per channel
- Tailor communication and brand messaging to suit on-trade and wholesale environments
- Lead NPD go-to-market strategy across B2B channels
- Build deep, value-adding partnerships with HORECA customers to unlock new touchpoints and influence
- Identify and develop new commercial opportunities with Food Service partners
- Accelerate a digital-first Wholesale model, enhancing visibility, navigation and conversion
- Shape ICP priorities for HORECA, Food Service, Wholesale and own channel and shopper insights to inform strategy
- Lead cross-functional alignment with Sales and Brand, while leading agencies and external partners to deliver best-in-class execution by coaching and influencing teams to elevate trade marketing standards
- Ensure promotion, placement and activation strategies are channel-relevant and aligned
- Own trade marketing budget and deliver ROI targets
- Define KPIs and track performance of all activations with clear execution guidelines and toolkits
Qualifications
Previous experience or exposure to Trade Marketing / Shopper, delivering customer focused plans with strong results, within the Out of Home channel is essential. Experience within the HORECA channel would be desirable. You will also have:
- Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
- Ability to prioritise and juggle multiple projects with a strong attention to detail
- Evidence of flexibility and agility, and use of initiative to solve challenges rapidly and often creatively
- Ability to work under pressure to deliver exceptional results creatively
- An understanding and experience of working with creative agencies is desirable
- Budget Management experience
Inclusion and Diversity
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process. We take pride in championing inclusion and diversity.
Benefits
- Attractive Salary
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual's flexible working needs, don't let this stop you from applying.
Trade Marketing Manager employer: Nestlé
Nestlé Waters & Premium Beverages is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to diversity and inclusion, employees are encouraged to grow personally and professionally, supported by generous benefits such as flexible working arrangements, a competitive salary, and opportunities for community engagement through paid volunteering days. Joining our team means being part of a passionate organisation that values your contributions and empowers you to make a meaningful impact in the bottled water market.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Nestlé. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in action! If you have a portfolio or case studies from previous roles, bring them along to interviews. It’s all about demonstrating how you can add value.
✨Tip Number 3
Prepare for the unexpected! Research common interview questions for Trade Marketing Managers and practice your responses. But also be ready for curveballs – think on your feet!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Nestlé family.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in Trade Marketing, especially within the HORECA channel. We want to see how your skills align with our brand strategy and activation plans!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven growth or improved processes in previous roles. We love seeing quantifiable results that demonstrate your impact!
Be Authentic:Let your personality shine through in your application. We value creativity and initiative, so don’t hesitate to share your unique approach to problem-solving and relationship-building.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Nestlé
✨Know Your Brands
Before the interview, dive deep into Nestlé's portfolio, especially their water and beverage brands. Understand their unique selling points and how they fit into the market. This knowledge will help you tailor your responses and show genuine interest in the company.
✨Showcase Your Trade Marketing Experience
Be ready to discuss your previous experience in Trade Marketing, particularly within the HORECA channel. Prepare specific examples of successful campaigns you've led, focusing on how you drove growth and built partnerships. This will demonstrate your capability to excel in the role.
✨Highlight Your Relationship-Building Skills
Since the role involves building strong relationships with internal teams and external stakeholders, come prepared with examples of how you've successfully collaborated in the past. Emphasise your ability to influence and coach others, as this is crucial for leading cross-functional alignment.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and creativity under pressure. Think of challenges you've faced in previous roles and how you overcame them. This will showcase your agility and initiative, which are key traits for a Trade Marketing Manager.
