Shopper Activation Marketing Manager

Position Snapshot

Location: Welwyn Garden City – Hybrid working (2-3 times a week in the office)

Salary up to 45-50k depending on experience + potential bonus + generous pension scheme +12 flexible days on top of 25 day holiday entitlement + 2 paid volunteering days + other fantastic benefits!

Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discussing individual’s flexible working needs, don’t let this stop you from applying.

Position Summary

We have an exciting opportunity for a talented Shopper Activation Marketing Manager to join our CDT “Commercial Development team” in the UKI market to develop and activate shopper campaigns (NPD & Current) across priority customers either in line with CPW strategy, or to drive positive relations with key strategic retail partners working in conjunction with the sales team.

A little bit about us

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK, SHREDDED WHEAT, CHEERIOS and SHREDDIES. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.

A day in the life of a Shopper Activation Marketing Manager …

Your key responsibilities will include:

• Working collaboratively with the Marketing, sales & wider CDT team to ensure brand/customer priorities and NPD are executed in specified accounts, in-store/online and ensuring the shopper and retailer needs are considered within the tailoring process.
• Create a plan by campaign/priority retailer and manage execution.
• Work with Ecommerce manager on online campaigns linked to overall CPW campaign/retailer objectives
• Project management of shopper campaigns into store to help drive additional volume & overall ROI
• Brief and manage agencies in the creation of shopper/communication tools including concept creation, artwork, production and distribution (physical and digital)
• Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off
• Evaluation of all key shopper activity:
  • Establish clear objective of each campaign/retailer activation in line with overall CP strategy & gain sign off from key stakeholders
  • Track and report on the progress of agreed campaigns and course correct as required
  • Complete final activity evaluation, share learnings and use to build future recommendations
• Manage and communicate the monthly calendar of communication and activation activities by customer to key stakeholders
• Management of retailer/campaign budget as agreed

What will make you successful

To be successful in this role, you will already have a breadth of Marketing or Sales experience under your belt and ideally you will already be operating in the shopper/activation space. You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our brand, you will have strong project management and analytical skills. Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous. You’ll also:

• Influence with integrity both internally and externally.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Be able to run sizable projects and support work streams from concept to delivery.
• Support the development of the shopper activation marketing strategy and story-tell the importance of the shopper’s voice across key stakeholder groups.
• Demonstrate great time management and a sense of responsibility and accountability.

What you need to know

What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here:Diversity, equity and inclusion | Nestlé (nestle.co.uk)

We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process.Be yourself, everyone else is taken!