At a Glance
- Tasks: Lead exciting loyalty initiatives and coordinate with teams to enhance member experiences.
- Company: Join Nestlé, a premium brand known for its commitment to diversity and innovation.
- Benefits: Competitive salary, generous pension, flexible holidays, and personal development opportunities.
- Other info: Embrace a dynamic environment with a focus on collaboration and growth.
- Why this job: Make a real impact in loyalty marketing while working with iconic brands.
- Qualifications: Experience in CRM, digital marketing, and project management is essential.
The predicted salary is between 37000 - 37000 £ per year.
If you're excited by the opportunity to drive a best-in-class loyalty experience at one of the world's most iconic premium brands, we'd love to hear from you.
Responsibilities
- Lead the day-to-day delivery of the loyalty initiatives, ensuring timelines, dependencies and milestones are met.
- Act as the central coordination point across HQ, our local market, loyalty platform providers and agency partners.
- Support the rollout and optimisation of loyalty tools, platforms and member experiences.
- Coordinate the end-to-end execution of CRM campaigns across email, push, SMS, app, web and retail.
- Partner closely with Marketing, Product and Supply Chain teams to align offers, availability and messaging.
- Deliver seamless member‑exclusive benefits and activations across all touchpoints.
- Track and analyse key performance metrics (engagement, retention, opt‑in, redemption), turning insights into clear actions.
- Identify risks early, troubleshoot effectively, and adapt quickly in a fast‑paced environment.
- Continuously monitor the market and competitors to evolve and strengthen the loyalty proposition.
Qualifications
- To succeed in this role, you'll bring a strong mix of CRM, digital marketing and loyalty expertise, combined with excellent project management skills.
- Robust commercial understanding in FMCG (preferably in high‑end/luxury).
- Exposure to complex, multi‑stakeholder projects.
- Experience working with external agencies, platforms or technical partners highly desirable.
- Experience with loyalty or membership programmes is a strong advantage.
- Strong organisational and project coordination skills, with ability to manage multiple priorities and timelines simultaneously.
- Comfortable operating in a complex and evolving environment, quickly adapting to changes and new requirements.
- Strong stakeholder management: able to coordinate across functions, seniority levels and external partners.
- High level of rigour and attention to detail, ensuring reliability of execution and tracking.
- Proactive and solution‑oriented mindset, with ability to react quickly and resolve issues.
- Strong analytical mindset: able to interpret performance data and translate into actions.
- Clear and confident communication skills (written and verbal).
- Strong team player, fostering collaboration across cross‑functional teams.
Benefits
- 12 month Fixed Term Contract
- Salary up to £37k depending on experience.
- Generous pension scheme – up to 12% contribution from Nestlé.
- 12 flexible days on top of 25‑day holiday entitlement.
- 2 paid volunteering days.
- A focus on personal development and growth.
- We are open to discussing flexible working needs.
Please let us know if we can provide accommodations to ensure your full participation in the application process. At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community.
Loyalty Marketing Project Specialist employer: Nestlé
Nestlé is an exceptional employer that prioritises personal development and growth, offering a generous benefits package including a competitive salary, a robust pension scheme, and flexible working arrangements. With a strong commitment to diversity and inclusion, Nestlé fosters a collaborative work culture where employees can thrive and contribute to innovative loyalty marketing initiatives for one of the world's most iconic premium brands.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty Marketing Project Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nestlé and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nestlé are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nestlé on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nestlé. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Loyalty Marketing Project Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nestlé. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nestlé:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nestlé’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nestlé
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nestlé will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nestlé, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
