Marketing Director - Acquisition & Retention in London

Driving growth through quality customer acquisition, retention, and building a distinctive Tails.com brand. Changing the world of pet food for good. We're Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog's unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It's clever stuff.

We've got bold plans. Having created an entirely new category in pet food, we're now scaling fast in the UK and Europe – backed by Purina, one of the world's largest pet food companies. You'll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. Together, we'll change the world of pet food for good.

Our team is a fast-growing DTC subscription business revolutionising the pet food category with tailored nutrition designed for each dog's specific needs. Our mission is to help pets live healthier, happier lives with fresh, customised meals delivered straight to our customers' doors. As we scale, we are looking for an ambitious and commercially savvy Marketing Director to lead our growth and retention strategy end-to-end.

We're building an international brand, fast. We set ambitious goals. Having been through the start-up phase, we are now into the next chapter of building a brand with distinctive relevance, and sustainable growth through excellent media planning and execution.

As Marketing Director, you will own and drive our full-funnel marketing strategy, leading both customer acquisition and retention efforts. You will be responsible for maximising the lifetime value of our subscribers by efficiently acquiring new customers, improving conversion, working closely with teams who drive ARPO, and enhancing customer loyalty through world-class CRM and service. You'll lead and collaborate across performance and brand marketing, lifecycle marketing, customer experience, and analytics to drive sustainable growth.

You will be responsible for:

• Contributing actively to development and delivery of 3-year company strategy
• Leading overall marketing strategy, with responsibility for brand and performance metrics across the full funnel
• Overseeing integrated investment planning and channel/audience strategy across paid, owned and earned media
• Coaching and developing team members
• Setting appropriately ambitious metrics for brand & performance and leading teams to take pre-emptive corrective action as needed

The skills you'll bring:

• Proven breadth and depth of marketing experience gained across different sectors, marketing channels
• Demonstrated ability to drive a game-changing marketing agenda in a high growth environment
• A credible business leader who can represent marketing at a company level
• Big picture thinking combined with high numeracy and analytical skills

What's in it for you?

• Competitive salary, reviewed annually
• Annual bonus, based on company performance
• Flexible core hours, giving you true work-life balance
• Hybrid role to ensure this role works for you
• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
• Health insurance for you, paid by Tails.com
• In-house L&D team, with access to year-round courses to help drive your development

If this sounds like it matches your experience and what you'd love to do, we can't wait to hear from you! If you're unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we'd especially love to hear from you if you're from an under-represented demographic.