Direct To Consumer Manager

Overview

Here at Nestlé Health Science, we are currently recruiting for a talented individual to join us, as a Direct to Consumer (DTC) Manager, reporting into the Direct to Consumer (DTC) Lead. We\’re looking for a dynamic and results-driven DTC Manager to join our NHSc Digital team. In this pivotal role, you\’ll manage our Direct-to-Consumer sites, driving growth and performance through strategic planning and hands-on execution. From managing trading calendars to crafting and scheduling eCRM campaigns, you\’ll be at the heart of our owned digital customer experiences. If you\’re passionate about Direct to Consumer, thrive in a fast-paced environment, and love turning data into action, we\’d love to hear from you.

Responsibilities

• DTC Strategy: Execute the NHSc UK&I Direct to Consumer strategy, driving channel integration and commercial success.
• Customer Acquisition: Grow the DTC customer base through high-performing digital marketing channels.
• eCRM & SMS Campaigns: Develop and implement targeted eCRM and SMS strategies to boost engagement and retention.
• Insight-Driven Optimisation: Leverage data to enhance user experience and deepen customer understanding.
• Value Proposition Development: Strengthen the DTC offering through impactful customer engagement initiatives in collaboration with our key stakeholders.
• Performance & KPI Management: Set and track KPIs, continuously optimising campaign outcomes.
• Financial Analysis: Review P&L performance to identify and act on opportunities for growth and efficiency.

What will make you successful

• DTC & eCommerce Expertise: Proven success in developing and executing eCommerce strategies across brands and portfolios.
• Business Model Knowledge: Understanding of Direct To Consumer models and their practical application.
• Cross-Functional Collaboration: Skilled in aligning local and global brand teams to drive integrated marketing efforts.
• Customer Value Focus: Experience enhancing DTC value propositions through engagement initiatives.
• Digital Marketing Skills: Strong grasp of search, media, analytics, eCRM, and UX within a 360° marketing approach.
• eCRM Leadership: Track record of building personalised eCRM programs that drive retention and sales.
• Commercial & Analytical Acumen: Proficient in tools like Google Analytics, Klaviyo, with solid P&L and pricing strategy experience.
• Project & Stakeholder Management: Effective at managing stakeholders and leading projects to successful delivery.

At Nestlé Health Science, we\’re advancing nutritional therapy to change the approach to managing your health. Behind our pioneering company are people who are driving breakthroughs and innovating for impact. Our people are changing the way Health Care Professionals such as dietitians, doctors, nurses, and speech and language therapists think about meeting the nutritional needs of patients, and the way patients and consumers manage their own health. They know the faces, hear the stories, and celebrate the successes of people whose lives have been transformed thanks to Nestlé Health Science solutions. In addition to our Medical Nutrition brands, we are also proud of our trusted Consumer Care brands such as Solgar, Vital Proteins, Pure Encapsulations, Garden of Life, Nature\’s Bounty & more!

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)

We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!

Salary & Benefits

Salary up to £45,000 depending on experience + potential bonus + generous pension scheme + 12 flexible days on top of 25 day holiday entitlement + 2 paid volunteering days + other fantastic benefits! Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.

What we offer

Great benefits you\’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth.