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- Tasks: Lead digital and CRM initiatives for NESCAFÉ Dolce Gusto, enhancing consumer experiences.
- Company: Join Nestlé, a leader in innovative coffee brands with a focus on design.
- Benefits: Up to £45,000 salary, generous pension, flexible working, and personal development opportunities.
- Why this job: Make a real impact on digital strategies for a beloved coffee brand.
- Qualifications: Experience in digital marketing or CRM, preferably in customer-facing roles.
- Other info: Flexible working options available; great career growth potential.
The predicted salary is between 40000 - 45000 £ per year.
Business Area: NESCAFÉ Dolce Gusto (NDG)
Location: Gatwick
Salary Up To £45,000 Depending On Experience.
Some of our other fantastic benefits include:
- Potential, discretionary annual bonus
- Generous pension scheme – up to 12% contribution from Nestlé
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individuals' flexible working needs, don’t let this stop you from applying.
We are recruiting for a Digital CX Specialist to join our NESCAFÉ Dolce Gusto team – one of Nestlé’s most innovative and design-led coffee brands. Based in our Crawley office and reporting to the Senior Brand Manager, you’ll lead and activate digital and CRM initiatives for the UK market. This role focuses on owned media excellence – driving high-impact activity across the NESCAFÉ Dolce Gusto website, CRM programmes, SEO, and ensuring these seamlessly integrate into wider brand plans. You’ll collaborate with a wide range of stakeholders to elevate the digital consumer experience for a coffee brand loved in homes across the country.
Your impact: Ultimately, you will be responsible for shaping and executing our digital and CRM strategy, delivering seamless consumer journeys, strengthening our database, and driving digital performance integrating into our broader brand marketing plans.
Your other key responsibilities will include:
- CRM: Own the activation of the NESCAFÉ Dolce Gusto CRM strategy. Coordinate with brand teams and Global stakeholders. Support the development of new automated journeys. Lead agency and above-market team relationships. Oversee QA (quality assurance) processes. Drive first-party data growth. Lead monthly performance analysis.
- Digital Activation: Lead SEO, website, and organic social optimisation. Partner with Brand Managers to align activity to brand plans. Manage website content updates. Lead budget tracking. Monitor and report on digital KPIs. Support the roll-out and management of our Premio loyalty scheme. (CRM, social, website, app)
Your ingredients for success: To be successful in this role you will already have experience in digital marketing or CRM, and ideally within a customer-facing environment.
Digital CX Specialist employer: Nestlé
Contact Detail:
Nestlé Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital CX Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their digital strategies and think about how your skills can enhance their CX initiatives. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Digital CX Specialist role. Highlight your achievements in digital marketing and CRM, and don’t forget to share your passion for coffee!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the NESCAFÉ Dolce Gusto team. Let’s get you that dream job!
We think you need these skills to ace Digital CX Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital CX Specialist role. Highlight your experience in digital marketing and CRM, and don’t forget to showcase any relevant projects that demonstrate your skills in driving consumer engagement.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the NESCAFÉ Dolce Gusto brand and how your background aligns with our goals. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements rather than just responsibilities. Use metrics where possible to illustrate your impact, like how you improved digital performance or enhanced customer journeys.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Nestlé
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing and CRM knowledge. Familiarise yourself with the latest trends in SEO, website optimisation, and consumer engagement strategies. Being able to discuss specific tools or campaigns you've worked on will show that you're not just a theory person but someone who can get things done.
✨Showcase Your Collaborative Spirit
This role involves working with various stakeholders, so be ready to share examples of how you've successfully collaborated in the past. Think about times when you led projects or worked with teams to achieve a common goal. Highlighting your teamwork skills will demonstrate that you can thrive in a dynamic environment.
✨Prepare for Performance Metrics
Since you'll be monitoring and reporting on digital KPIs, it’s crucial to understand what metrics matter most in digital marketing. Be prepared to discuss how you've used data to drive decisions in previous roles. This shows that you’re results-oriented and can contribute to the brand's success.
✨Emphasise Flexibility and Growth Mindset
With the company being open to flexible working arrangements, it’s a good idea to express your own flexibility and willingness to adapt. Also, mention your commitment to personal development. Share any courses or training you've undertaken recently to show that you're proactive about growing your skills.