At a Glance
- Tasks: Drive customer engagement and retention through innovative CRM strategies and campaigns.
- Company: Join a forward-thinking pet food company committed to changing the industry.
- Benefits: Enjoy competitive salary, flexible hours, hybrid work, and generous holiday allowance.
- Other info: Be part of an inclusive team that values continuous improvement and personal development.
- Why this job: Make a real impact on customer experience while working with a creative team.
- Qualifications: Experience in CRM and lifecycle marketing with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
The role involves delivering our CRM strategy, driving customer engagement, retention, and revenue growth through best-in-class lifecycle marketing.
You Will Be Responsible For:
- Owning the strategy, performance and roadmap for a defined area of the customer lifecycle, identifying opportunities to improve customer engagement, retention, revenue and customer lifetime value.
- Planning, building and delivering CRM campaigns and automated lifecycle journeys, ensuring activity is aligned to customer needs, business priorities and lifecycle objectives.
- Developing and executing audience segmentation, personalisation and testing strategies to continuously improve customer experience and commercial performance.
- Monitoring, analysing and reporting on CRM performance, using customer and campaign data to identify insights, measure impact and inform future activity.
- Managing day-to-day CRM operations within your lifecycle area, ensuring campaigns, automations and customer communications are delivered accurately, on time and to a high standard.
- Creating engaging CRM content and briefs, working closely with Creative Studio and other stakeholders to deliver customer-focused communications that follow brand and CRM best practices.
- Collaborating with Commercial Marketing, Data, Product, Brand and other cross-functional teams to align CRM activity with wider business objectives and customer needs.
- Contributing to the ongoing evolution of CRM best practices, processes and ways of working, sharing learnings and helping drive continuous improvement across the CRM team.
The Skills You’ll Bring:
- Proven experience in CRM, lifecycle marketing or customer marketing, with a track record of driving customer engagement, retention and revenue growth.
- Strong hands-on experience with CRM and marketing automation platforms (ideally Emarsys or similar), including campaign execution, journey building and segmentation.
- Data-driven mindset with the ability to analyse performance, identify opportunities and translate insights into action.
- Strong understanding of CRM best practices, including lifecycle marketing, personalisation, testing and customer journey optimisation.
- Excellent project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Strong communication and stakeholder management skills, with experience working cross-functionally across brand, marketing, creative, commercial, product and technical teams.
- A creative thinker with experience developing CRM content, briefing creative teams and delivering customer-focused communications.
- Working knowledge of HTML/CSS and email production best practices.
- Commercially minded, customer-centric and motivated by delivering measurable business impact.
- Proactive, collaborative and continuously looking for ways to improve performance, processes and customer experience.
What's in it for you?
- Competitive salary, reviewed annually.
- Annual bonus, based on company performance.
- Flexible core hours, giving you true work-life balance.
- Hybrid role to ensure this role works for you.
- 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.
- Nine-day working week to enhance your wellbeing without a reduction in pay and leave allowance.
- Optional 5 days unpaid leave and 1 paid volunteer day each year.
- When you need a change of scenery, you can work from abroad 2 weeks every 6 months.
- Health insurance for you, paid by Tails.com.
- Extended maternity, paternity, shared parental and adoption pay: 6 months at 70% pay.
- Flexible paid care leave to support immediate dependants, people close to you and pets.
- In-house L&D team, with access to year-round courses to help drive your development.
- 50% discount on all Tails.com products.
- Discounted gym membership.
Our Commitment:
We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com. During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.
CRM Manager employer: Nestlé
At Tails.com, we pride ourselves on being an exceptional employer, offering a dynamic work culture that prioritises employee well-being and development. As a CRM Manager, you'll enjoy competitive salaries, flexible working arrangements, and generous leave policies, all while contributing to a mission-driven company that values diversity and continuous improvement. With access to in-house learning opportunities and a supportive team environment, you'll have the chance to grow your career while making a meaningful impact in the pet food industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nestlé and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nestlé are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nestlé on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nestlé. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nestlé. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nestlé:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nestlé’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nestlé
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nestlé will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nestlé, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
