At a Glance
- Tasks: Lead digital media strategies for iconic brands in UK retail.
- Company: Join Nestlé, a leader in food and beverage with a focus on innovation.
- Benefits: Attractive salary, car allowance, generous holidays, and personal development opportunities.
- Other info: Inclusive workplace committed to diversity and personal growth.
- Why this job: Make a real impact by connecting brand love to consumer baskets.
- Qualifications: Proven experience in lower-funnel results and retail media.
The predicted salary is between 60000 - 80000 £ per year.
Business Area: Nestlé UK & Ireland
Location: York or Gatwick (with regular UK retailer travel)
Attractive Salary
Some Of Our Other Fantastic Benefits:
- Car Allowance
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth
Help define how iconic brands show up and sell in every UK grocer. Build the engine that turns brand love into baskets — and set a new UK standard for digital retail execution.
What can you expect from a career in the Nestlé Sales Team? Every day and Everywhere, we are building a Sales community of unique people, that thrive together, make a positive difference and deliver market leading results. We’re raising the bar for how digital retail gets done.
As Retail Digital Media Lead, you’ll build the UK’s benchmark for lower-funnel performance, tightly connected and in partnership with our media teams and upper-funnel brand building teams. You’ll unite search, retail media networks, product pages, promotions and availability into one simple plan that creates new incremental value: new households, bigger baskets, more repeat purchase - with proof in weeks, not quarters.
If you’re obsessed with outcomes, love the craft of execution, and can simplify complex ecosystems into clear action - this is a career-defining role, with the opportunity to drive unforgettable communication across the market and win.
Your impact:
- Build the system. Set a clear UK upper x lower-funnel RDM strategy, simple guardrails between Sales, Media and Marketing to unlock one integrated strategy that connects Brand, Sales, Digital Commerce and Retailer priorities.
- Create retailer playbooks across various touchpoints with our key partners and lead our media house relationships and councils.
- Connect brand to basket. Set the governance and lead our teams to design world class connected activation from CTV/social/creator → retailer media → PDP → basket; reuse audiences and creative; share KPIs with Sales and Brand teams to unlock unforgettable communication on every occasion.
- Make measurement undeniable. Co-ordinate a UK Measurement Council; one KPI language and dashboard in a privacy-safe test/control environment whilst using other tools to triangulate. Scale only what proves incremental and pays back fast.
- Lead a forward-thinking learning agenda. Launch focused experiments by mission × retailer × category.
- Lead best-in-class JBPs with commercial and media teams, secure co-funded pilots, and publish joint case studies that Digital Commerce market best practice and leverage RDM to maximise commercial value.
- Grow capability. Build an RDM community across the market where you can upskill the organisation (foundations → advanced).
Your impact is visible and measurable:
- New-to-Household PDP conversion
- Search share
- Cost per Add-to-Basket
- Weeks-to-payback met.
Your ingredients for success:
- Proven lower-funnel results in UK grocery: you’ve lifted share of search, PDP conversion and basket adds, while cutting cost-per add to basket and cost per new to household/brand— with clean, trusted readouts.
- Hands‑on retail media craft. You’ve “traded the desk” across RMNs (onsite and offsite to onsite), retail search/SEO and digital shelf - and you know how campaigns really run.
- Measurement fluency. Comfortable with test/control and geo‑lift, confident reading MMM and other tools - and decisive about scaling by incrementality, not vanity metrics.
- Builder & simplifier. You make complex things usable: clear playbooks, simple dashboards, fast rituals, crisp narratives.
- Bridge‑maker. Credible with Brand, Sales, Digital Commerce, Data, Supply and retailers; inclusive, practical and great at turning debate into action.
- Growth mindset. Curious, resourceful and energised by pace. You care about outcomes and about how people feel doing the work whilst being able to influence outcomes.
Other key attributes:
- Commercially sharp (payback, contribution, mix).
- Storyteller with numbers - you make the “why” and “so what” obvious.
- Values‑led: privacy‑safe, brand‑safe, shopper‑first by design.
- Legacy builder - you leave teams better than you found them.
What You Need To Know:
Advert posting date: 05/06/2026
Advert closing date: 19/06/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process. We take pride in championing inclusion and diversity.
We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestle: Recruitment Journey | Nestlé UK & Ireland
UK Retail Digital Media Lead in Crawley employer: Nestlé
Nestlé UK & Ireland is an exceptional employer, offering a dynamic work culture that prioritises personal development and growth. With generous benefits including a car allowance, flexible holiday days, and a strong commitment to diversity and inclusion, employees are empowered to thrive in their roles while making a meaningful impact on iconic brands in the retail sector. The opportunity to lead innovative digital media strategies in vibrant locations like York or Gatwick, combined with a focus on measurable outcomes, makes this position a career-defining role for those passionate about driving results.
StudySmarter Expert Advice🤫
We think this is how you could land UK Retail Digital Media Lead in Crawley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is your chance to shine and demonstrate how you can add value to the team at Nestlé.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and have your own questions ready to show your interest.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email expressing your appreciation for the opportunity. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace UK Retail Digital Media Lead in Crawley
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in lower-funnel results and retail media. We want to see how your skills align with the role of UK Retail Digital Media Lead, so don’t hold back on showcasing your relevant achievements!
Showcase Your Measurement Skills:Since measurement fluency is key for this role, include specific examples of how you've used data to drive decisions. We love numbers, so if you can tell a story with your metrics, it’ll definitely catch our eye!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate crisp narratives that get straight to the point, especially when explaining complex ideas.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Nestlé
✨Know Your Numbers
As a Retail Digital Media Lead, you'll need to demonstrate your fluency with metrics. Brush up on key performance indicators like PDP conversion rates and cost per add-to-basket. Be ready to discuss specific examples of how you've improved these metrics in previous roles.
✨Simplify the Complex
This role requires you to make complex strategies understandable. Prepare to explain how you've created clear playbooks or dashboards in the past. Use simple language to describe your approach to bridging gaps between teams like Sales, Media, and Marketing.
✨Showcase Your Collaborative Spirit
Nestlé values inclusivity and teamwork. Think of examples where you've successfully collaborated with different departments or external partners. Highlight how you turned debates into actionable plans, showcasing your ability to be a bridge-maker.
✨Emphasise Your Growth Mindset
The ideal candidate is curious and resourceful. Be prepared to share instances where you've embraced challenges and learned from them. Discuss how you stay updated with industry trends and how this knowledge can benefit Nestlé's digital retail strategy.
