At a Glance
- Tasks: Lead B2B marketing strategies for top beverage brands in the HORECA and Foodservice sectors.
- Company: Join Nestlé, a global leader in bottled water and premium beverages.
- Benefits: Attractive salary, annual bonus, generous pension, and 25+ flexible holiday days.
- Other info: Embrace diversity and inclusion in a supportive workplace culture.
- Why this job: Make an impact in a fast-paced environment with innovative marketing strategies.
- Qualifications: Experience in Trade Marketing and strong relationship-building skills required.
The predicted salary is between 50000 - 65000 £ per year.
Business Area: Nestlé Waters and Premium Beverages (NW&PB)
Location: Gatwick (Hybrid working – approx. 2 flexible days a week in our office)
Attractive Salary
Some Of Our Other Fantastic Benefits:
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
Position Summary:
Nestlé Waters & Premium Beverages is the world leader in the bottled water market and we’re committed to bottling the very best waters from the source, straight to our customers, via the most advanced and sustainable techniques currently employed. We are proud to produce some of the UK’s best-loved brands including Buxton, SanPellegrino, Perrier and Nestlé Pure Life. We have a genuine passion for Water and Healthy Beverages and a fabulous portfolio of brands, a clear strategy and a determination to win in the marketplace of both consumers and customers.
We have an exciting opportunity for a Trade Marketing Manager to join our Nestlé Waters & Premium Beverages CDT “Commercial Development team” in the UK to lead the B2B (and shopper) communications and activations in HORECA, Food Service and Wholesale.
Your Impact:
Reporting to the Shopper Marketing Lead, you will translate the brand strategy into channel‑specific activation plans for HORECA, Food Service, and Wholesale that drive growth within Nestlé Waters & Premium Beverages.
Key Responsibilities:
- Own annual activation frameworks, key trade moments and execution standards per channel
- Tailor communication and brand messaging to suit on‑trade and wholesale environments
- Lead NPD go‑to‑market strategy across B2B channels
- Build deep, value‑adding partnerships with HORECA customers to unlock new touchpoints and influence
- Identify and develop new commercial opportunities with Food Service partners
- Accelerate a digital‑first Wholesale model, enhancing visibility, navigation and conversion
- Shape ICP priorities for HORECA, Food Service, Wholesale and own channel and shopper insights to inform strategy
- Lead cross‑functional alignment with Sales and Brand, while leading agencies and external partners to deliver best‑in‑class execution by coaching and influencing teams to elevate trade marketing standards
- Ensure promotion, placement and activation strategies are channel‑relevant and aligned
- Own trade marketing budget and deliver ROI targets
- Define KPIs and track performance of all activations with clear execution guidelines and toolkits
Your Ingredients for Success:
We are looking for a passionate self‑starter with a curious and creative mindset to succeed in an exciting and fast paced channel. Previous experience or exposure to Trade Marketing / Shopper, delivering customer focused plans with strong results, within the Out of Home channel is essential. Experience within the HORECA channel would be desirable.
Qualifications:
- Ability to build strong relationships internally within matrix and multi‑functional teams and external stakeholders
- Ability to prioritise and juggle multiple projects with a strong attention to detail
- Evidence of flexibility and agility, and use of initiative to solve challenges rapidly and often creatively
- Ability to work under pressure to deliver exceptional results creatively
- An understanding and experience of working with creative agencies is desirable
- Budget Management experience
Additional Information:
We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process. We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
Trade Marketing Manager - HORECA & Foodservice in Crawley employer: Nestlé
Nestlé Waters & Premium Beverages is an exceptional employer, offering a dynamic work environment in Gatwick with hybrid working options that promote work-life balance. Employees benefit from a generous pension scheme, flexible holiday entitlements, and a strong focus on personal development, ensuring that team members can grow and thrive within the company. With a commitment to diversity and inclusion, alongside a portfolio of beloved brands, Nestlé provides a meaningful and rewarding workplace for those passionate about the beverage industry.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager - HORECA & Foodservice in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to HORECA and Foodservice. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your passion for the brand! When you get an interview, make sure to highlight your love for water and healthy beverages. It’s all about connecting with their mission.
✨Tip Number 3
Prepare for situational questions! Think of examples where you've tackled challenges in trade marketing or built strong partnerships. We want to see how you think on your feet!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Nestlé Waters & Premium Beverages.
We think you need these skills to ace Trade Marketing Manager - HORECA & Foodservice in Crawley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Trade Marketing Manager role. Highlight your experience in HORECA and Food Service, and don’t forget to showcase any successful campaigns you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about water and healthy beverages, and how your skills align with our mission at Nestlé Waters & Premium Beverages.
Showcase Your Achievements:Quantify your successes! Whether it’s increasing sales or improving brand visibility, we want to see the impact you’ve made in previous roles. Numbers speak louder than words!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on the path to joining our fantastic team!
How to prepare for a job interview at Nestlé
✨Know Your Brands
Before the interview, dive deep into Nestlé Waters & Premium Beverages' portfolio. Familiarise yourself with their key brands like Buxton and SanPellegrino. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Trade Marketing Experience
Prepare specific examples from your past roles that highlight your experience in Trade Marketing, especially within the HORECA channel. Discuss how you've successfully executed activation plans and built partnerships, as this will resonate well with the interviewers.
✨Demonstrate Your Creative Problem-Solving Skills
Think of instances where you faced challenges in your previous roles and how you creatively solved them. This role requires agility and innovation, so sharing these experiences will illustrate your fit for the fast-paced environment.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's strategy in the HORECA and Food Service sectors. Inquiring about their approach to digital transformation or how they measure the success of trade marketing initiatives will demonstrate your strategic thinking and engagement.
