Marketing Data & Automation Lead in Crawley

Position Snapshot

• Business Area: Nestlé Purina
• Location: Gatwick (Hybrid 2-3 days a week in the office)
• Salary up to £72,000 depending on experience + potential bonus + car allowance + generous pension + 12 additional flex days on top of 25 day holiday entitlement + many other excellent benefits!

Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.

Position Summary

Here at Nestlé Purina, we are currently recruiting for a talented individual to join us, as a Digital Performance & Operations Lead, reporting into the Head of Digital. In this role, you will take the lead in driving our digital marketing technology roadmap and supporting our ambitious digital goals across the Purina UK&I brand portfolio. You will be responsible for the strategic planning, integration, and implementation of Purina UK's digital marketing technology roadmap.

A day in the life of a Digital Performance & Operations Lead… With a focus on digital performance, you will play a key role in driving our digital ambition and shaping the future of our business. This role will enable our marketing brand teams to achieve their digital ambitions, including initiatives related to Customer Data Platforms (CDP), Salsify, website improvements, and Direct-to-Consumer (D2C) development.

Your responsibilities will include:

• Digital Marketing Technology Roadmap: Lead the planning and execution of the Digital Marketing Technology Roadmap to support marketing initiatives and enhance digital capabilities.
• Project Management: Act as both Project Manager and Product Owner for key marketing technology projects, ensuring alignment with Purina UKI’s strategic goals.
• Stakeholder Engagement: Champion Purina UKI's digital ambitions by collaborating with internal and external stakeholders, including Purina Studios, EMENA Brand & Comms, and Nestlé Global IT Teams.
• Compliance and Security: Ensure adherence to legal and security standards across consumer data and digital platforms, including GDPR and data privacy regulations.
• Website Management: Serve as the Technical Product Owner for Purina UKI websites, leading the development of functionalities that meet current and future brand needs.
• Vendor Management: Oversee relationships with third-party vendors, ensuring quality, accuracy, and cost-effective practices in technical and CRM projects.
• Measurement Framework: Support the development of a cohesive measurement framework and dashboards for Marketing and CX teams, helping to define the value of data across the consumer funnel.
• Data Integration: Lead the consolidation of consumer PII data feeds, ensuring compliance and alignment with our eCRM strategy.
• Market Insights: Stay updated on Nestlé developments in technology solutions to leverage opportunities for Purina UKI’s digital evolution.

What will make you successful

We are looking for an experienced Digital Data & Technology professional, ideally qualified to degree level (or equivalent). You’ll have extensive experience across the Digital ecosystem including search, content, websites, CRM, channels, and platforms and proven ability to lead the digital roadmap and implementation to enable business & brand strategies. Results-focused and enthusiastic about working in a highly energetic and exciting environment, you’ll also have:

• Strong web analytics knowledge and experience.
• Project and budget management experience.
• Familiarity with Agile and Waterfall methodologies and project management tools.
• Technical knowledge of web development, CMS solutions, and basic HTML/CSS.
• Experience in managing multi-channel Digital projects with internal and external stakeholders.
• Knowledge of Data and Analytics, with the ability to turn technical jargon into business-friendly language.
• Familiarity with Google stack, including Google Analytics, GTM, Search Console and Optimise.

And finally, you will feel comfortable to challenge the status quo, have a real passion to learn and understand the importance of building positive relationships across a wide range of stakeholders. Coupled with this you will thrive in an environment that is often ambiguous, learning how to navigate yourself and stakeholders to positive solutions.

What you need to know

What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth.

The closing date for this role is 18th November 2025. We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring.