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- Tasks: Lead digital and CRM initiatives for NESCAFÉ Dolce Gusto, enhancing consumer experiences.
- Company: Join Nestlé, a leader in innovation and design in the coffee industry.
- Benefits: Up to £45,000 salary, generous pension, flexible working, and personal development focus.
- Why this job: Make a real impact on digital strategies for a beloved coffee brand.
- Qualifications: Experience in digital marketing or CRM, with strong communication skills.
- Other info: Inclusive workplace committed to diversity and personal growth.
The predicted salary is between 45000 - 45000 £ per year.
Business Area: NESCAFÉ Dolce Gusto (NDG)
Location: Gatwick
Salary Up To £45,000 Depending On Experience.
Potential, discretionary annual bonus
Generous pension scheme – up to 12% contribution from Nestlé
12 flexible days on top of 25-day holiday entitlement
A focus on personal development and growth
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
We are recruiting for a Digital CX Specialist to join our NESCAFÉ Dolce Gusto team – one of Nestlé’s most innovative and design led coffee brands. Based in our Crawley office and reporting to the Senior Brand Manager, you’ll lead and activate digital and CRM initiatives for the UK market. This role focuses on owned media excellence – driving high-impact activity across the NESCAFÉ Dolce Gusto website, CRM programmes, SEO, and ensuring these seamlessly integrate into wider brand plans. You’ll collaborate with a wide range of stakeholders to elevate the digital consumer experience for a coffee brand loved in homes across the country.
Your impact
Ultimately, you will be responsible for shaping and executing our digital and CRM strategy, delivering seamless consumer journeys, strengthening our database, and driving digital performance integrating into our broader brand marketing plans.
Your other key responsibilities will include:
- CRM
- Own the activation of the NESCAFÉ Dolce Gusto CRM strategy.
- Coordinate with brand teams and Global stakeholders.
- Support the development of new automated journeys.
- Lead agency and above-market team relationships.
- Oversee QA (quality assurance) processes.
- Drive first-party data growth.
- Lead monthly performance analysis.
- Lead SEO, website, and organic social optimisation.
- Partner with Brand Managers to align activity to brand plans.
- Manage website content updates.
- Lead budget tracking.
- Monitor and report on digital KPIs.
- Support the roll-out and management of our Premio loyalty scheme. (CRM, social, website, app)
Your ingredients for success
To be successful in this role you will already have experience in digital marketing or CRM, and ideally within a customer facing environment.
Experience & Expertise
- Digital or CRM-focused marketing experience.
- Ability to create engaging communications and optimise journeys.
- Strong commercial understanding.
Technical Skills
- Knowledge of website management, SEO and CRM.
- Experience with Google Analytics desirable.
Ways of Working
- Collaborative and strong stakeholder management.
- Organised and detail oriented.
- Passion for digital innovation.
What You Need To Know
Advert posting date: 23/03/2026
Advert closing date: 06/04/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery. At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
To find out more about Nestlé’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
Digital CX Specialist in Crawley employer: Nestlé
Contact Detail:
Nestlé Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital CX Specialist in Crawley
✨Tip Number 1
Get to know the company inside out! Research NESCAFÉ Dolce Gusto, their products, and their digital strategies. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing and CRM. Think about how your experience aligns with their needs and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at NESCAFÉ Dolce Gusto.
We think you need these skills to ace Digital CX Specialist in Crawley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital CX Specialist role. Highlight your experience in digital marketing and CRM, and don’t forget to showcase any relevant projects that demonstrate your skills in SEO and website management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital innovation and how your background aligns with our brand values. Be sure to mention specific experiences that relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since this role involves driving digital performance, make sure to highlight your experience with data analysis and tools like Google Analytics. We want to see how you’ve used data to optimise consumer journeys and improve digital strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who take the initiative to follow our application process.
How to prepare for a job interview at Nestlé
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing and CRM knowledge. Familiarise yourself with the latest trends in SEO, website management, and consumer journeys. Being able to discuss specific strategies or tools you've used will show that you're not just a theory person but someone who can get things done.
✨Showcase Your Collaborative Spirit
This role involves working with various stakeholders, so be ready to share examples of how you've successfully collaborated in the past. Think about times when you’ve led projects or worked with teams to achieve a common goal. Highlighting your teamwork skills will resonate well with the interviewers.
✨Prepare for Performance Metrics
Since you'll be responsible for monitoring digital KPIs, come prepared to discuss how you've tracked and analysed performance in previous roles. Bring specific examples of metrics you've improved and how you achieved those results. This will demonstrate your analytical skills and commercial understanding.
✨Embrace Flexibility and Growth
Nestlé values personal development and flexibility, so be open about your own career aspirations and how they align with the company's goals. Discuss any experiences where you've adapted to change or taken on new challenges. This shows that you're not only a fit for the role but also eager to grow within the company.