Brand Manager - Nescafé

We have an exciting opportunity for an exceptional Brand Manager to join the NESCAFÉ Soluble Coffee team based in Gatwick. This role will report directly into the Marketing Manager and will see you work on the world’s biggest coffee brand, NESCAFÉ, to deliver best in class marketing activities that support us to achieve our commercial objectives.

A Little Bit About Us

We want to “Make a difference in Coffee”. From creating the very first NESCAFÉ in 1938, to joining the first expedition to the top of Mount Everest or being the first coffee on the moon – we’ve been part of creating great connections that have started with a coffee and lead to even greater experiences! NESCAFÉ is the biggest coffee brand in the world and providing great quality coffee which tastes perfect and is ethically sourced is at the top of our agenda.

At the same time, we’re operating in a business environment that is more competitive and challenging than ever before. Be the one to join our NESCAFÉ team, a dynamic team that never stops pushing the boundaries to delight its consumers! When joining our team in the UK, you’re joining one of the most important markets globally and will be part of shaping plans not only for the UK but for the whole of Europe.

Marketing at Nestlé gives you experience of the full mix of disciplines, from generating brand strategy to executing annual plans, leading exciting innovation and renovation initiatives, and creating engaging consumer communications. You’ll be working daily with cross-functional teams to make your plans come to life.

A day in the life of...

As a Brand Manager you will help define the strategy and build long-term plans for key parts of the NESCAFÉ soluble portfolio, leading key strategic projects, end to end. You will support the Senior Brand Manager to manage all elements of the marketing mix ensuring brand equities are maintained and accelerated throughout the activity we do whilst working closely with the Marketing Manager to achieve great results.

Key responsibilities of this role will include:

• Supporting the development of a clear brand strategy and three-year brand plans, ensuring all brand activities adhere to brand purpose & strategy.
• Delivering agreed sales, profit & share targets for the brands you support, working closely with our commercial teams.
• Developing a comprehensive understanding of UK Coffee category including media, trade, competition and consumer behaviour.
• Closely monitoring to identify marketing issues and opportunities, & ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
• Developing strong data analytical skills to generate shopper & consumer insight and turn category strategy into actionable and executable initiatives.
• Supporting the development and implementation of marketing activity across all areas of the marketing mix, working collaboratively with external agencies where needed on elements such as media planning, advertising (covering all ATL media), digital (including social media platforms), consumer promotions, PR and sampling.
• Constantly evaluating the effectiveness of marketing programmes & brand performance, adjusting plans in line with learnings.
• Working collaboratively with above-market & broad cross-functional teams to deliver a strong innovation, and best in class product renovation, pipeline to drive growth.
• Collaborate internally with e-Business functions to ensure competitive advantage for NESCAFÉ in the digital environment.
• Support the team in the delivery and development of key initiatives on the Coffee sustainability roadmap.
• Coordinate and supervise all packaging artwork changes and communication with print managers.
• Leading careful brand budget management of the PFME budgets.

What will make you successful?

To be successful in this role, you will either have some fantastic marketing experience under your belt whilst being very commercially astute. You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for the brand, you will have strong project management and analytical skills whilst being a conscientious team player. Pro-activity and enthusiasm are essential elements for this role.

You’ll also:

• Have the ability to influence at senior levels both internally and externally, locally & above market.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Be able to run sizable projects and work streams from concept to delivery.
• Have prior knowledge of running multi-pronged communications programmes.
• Be able to demonstrate your experience of leading new product launches.

This is a full-time opportunity, but we are always open to discuss individual’s flexible working needs so please speak to us during the recruitment process on what this could look like.

What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus 12 days flex leave, private healthcare, a pension scheme and a real focus on personal development and growth.

At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all.