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- Tasks: Lead brand strategy and execute innovative marketing plans for health-focused products.
- Company: Join a leading health and nutrition company with a commitment to wellness.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and supportive environment encouraging applications from all backgrounds.
- Why this job: Make a real impact in the wellness industry while developing your marketing expertise.
- Qualifications: Experience in brand management and a passion for health and nutrition.
The predicted salary is between 55000 - 70000 £ per year.
We are recruiting for a Senior Brand Manager to join the team who will report directly into the Head of Marketing. Working on either the Active Nutrition or the Vitamin Mineral Supplements portfolio, you will be responsible for defining and implementing the UK Annual brand plans to deliver agreed business results and influence key stakeholders. You will also ensure long-term global brand priorities, innovation pipeline, and brand communication content are fit to win and excel in the UK market.
Your impact ultimately will be defining brand strategy and building long-term brand plans and short-term execution plans to achieve ambitions aligned with the wider company vision. You will create and execute business cases and strategies for existing and new-to-market brands, energise and engage key internal and external stakeholders, and ensure the best possible UK&I results.
- Lead Brand Strategy & Planning: Own the end‑to‑end annual brand planning cycle and long‑term (3‑year) innovation pipeline, ensuring alignment with global strategy and UK&I commercial priorities.
- Execute & Activate Brand Plans: Deliver full‑mix marketing execution, business cases, NPD launches, and communication plans that adhere to Nestlé Health Science and Nestlé Group guidelines.
- Engage & Influence Stakeholders: Present and sell in plans to internal leadership, commercial teams, and key retailers while managing productive relationships with media, creative, and third‑party partners.
- Optimize Performance & Resources: Oversee PFME allocation, monitor brand/market performance, track competitor activity, and adjust plans to maximize ROI in a fast‑moving environment.
- Lead & Inspire Teams: Support the development of direct and indirect team members, foster cross‑team collaboration, and energize stakeholders around portfolio and brand ambitions.
Your ingredients for success: To be successful in this role you will already have a wealth of experience in marketing, operating as a Senior Brand Manager currently or looking to develop from a Brand Manager position. You will have successfully delivered on brand‑building KPIs, ideally within the category, and demonstrate a pure passion for wellness and nutrition. You will have experience (ideally in FMCG or Health) managing complex cross‑functional project teams and be a strong team player with the ability to build and grow networks, influence and inspire. You will be comfortable working with cross‑functional, cross‑cultural teams and dealing with senior management.
You will also have proven marketing leadership, including experience launching major consumer products and managing complexity across the full marketing mix. Strong stakeholder influence skills, able to communicate credibly and present confidently across a matrix organisation. Expertise in developing integrated, multi‑media communication campaigns from end to end. Commercial and financial acumen, with experience managing PFME budgets and making sound decisions with incomplete information. A mature, pragmatic approach, supported by strong analytical capability and cross‑functional collaboration experience.
We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
Senior Brand Manager employer: Nestlé UK
Contact Detail:
Nestlé UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategies. We recommend crafting a few key points about how your experience aligns with their goals. Show them you’re not just another candidate; you’re the one they need to drive their brand forward!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your vision for the brand and how you can influence stakeholders. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We believe this shows your enthusiasm and professionalism, which are key traits for a Senior Brand Manager.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in brand strategy and marketing, especially within FMCG or Health. We want to see how your past achievements align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about wellness and nutrition. Share specific examples of how you've influenced stakeholders and delivered on brand-building KPIs in your previous roles.
Showcase Your Leadership Skills: We’re looking for someone who can lead and inspire teams. In your application, mention any experiences where you’ve supported team development or fostered collaboration across different departments. This will show us you’re a strong team player!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Nestlé UK
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand portfolio you'll be working with. Understand the current market position, recent campaigns, and competitor strategies. This knowledge will help you speak confidently about how you can contribute to the brand's success.
✨Prepare Your Success Stories
Think of specific examples from your past experience that showcase your ability to lead brand strategy, manage cross-functional teams, and deliver on KPIs. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.
✨Engage Stakeholders in Your Answers
Since stakeholder engagement is key for this role, prepare to discuss how you've successfully influenced and collaborated with various teams. Highlight instances where your communication skills made a difference in achieving brand goals or resolving conflicts.
✨Show Your Passion for Wellness and Nutrition
This role requires a genuine interest in wellness and nutrition. Be ready to share why you're passionate about these areas and how that passion translates into your work. This will help you connect with the interviewers and demonstrate your alignment with the company's vision.