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- Tasks: Lead brand strategy and execute innovative marketing plans for health-focused products.
- Company: Join a leading health science company with a commitment to wellness.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and supportive environment encouraging applications from all backgrounds.
- Why this job: Make a real impact in the wellness industry while developing your marketing expertise.
- Qualifications: Experience in brand management and a passion for nutrition and wellness.
The predicted salary is between 55000 - 70000 £ per year.
We are recruiting for a Senior Brand Manager to join the team who will report directly into the Head of Marketing. Working on either the Active Nutrition or the Vitamin Mineral Supplements portfolio, you will be responsible for defining and implementing the UK Annual brand plans to deliver agreed business results and influence key stakeholders. You will also ensure long-term global brand priorities, innovation pipeline, and brand communication content are fit to win and excel in the UK market.
Your impact ultimately will be defining brand strategy and building long-term brand plans and short-term execution plans to achieve ambitions aligned with the wider company vision. You will create and execute business cases and strategies for existing and new-to-market brands, energise and engage key internal and external stakeholders, and ensure the best possible UK&I results.
- Lead Brand Strategy & Planning: Own the end‑to‑end annual brand planning cycle and long‑term (3‑year) innovation pipeline, ensuring alignment with global strategy and UK&I commercial priorities.
- Execute & Activate Brand Plans: Deliver full‑mix marketing execution, business cases, NPD launches, and communication plans that adhere to Nestlé Health Science and Nestlé Group guidelines.
- Engage & Influence Stakeholders: Present and sell in plans to internal leadership, commercial teams, and key retailers while managing productive relationships with media, creative, and third‑party partners.
- Optimize Performance & Resources: Oversee PFME allocation, monitor brand/market performance, track competitor activity, and adjust plans to maximize ROI in a fast‑moving environment.
- Lead & Inspire Teams: Support the development of direct and indirect team members, foster cross‑team collaboration, and energize stakeholders around portfolio and brand ambitions.
Your ingredients for success: To be successful in this role you will already have a wealth of experience in marketing, operating as a Senior Brand Manager currently or looking to develop from a Brand Manager position. You will have successfully delivered on brand‑building KPIs, ideally within the category, and demonstrate a pure passion for wellness and nutrition. You will have experience (ideally in FMCG or Health) managing complex cross‑functional project teams and be a strong team player with the ability to build and grow networks, influence and inspire. You will be comfortable working with cross‑functional, cross‑cultural teams and dealing with senior management.
You will also have proven marketing leadership, including experience launching major consumer products and managing complexity across the full marketing mix. Strong stakeholder influence skills, able to communicate credibly and present confidently across a matrix organisation. Expertise in developing integrated, multi‑media communication campaigns from end to end. Commercial and financial acumen, with experience managing PFME budgets and making sound decisions with incomplete information. A mature, pragmatic approach, supported by strong analytical capability and cross‑functional collaboration experience.
We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
Senior Brand Manager in London employer: Nestlé UK
Contact Detail:
Nestlé UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategies. We recommend crafting a few key points about how your experience aligns with their goals. Show them you’re not just another candidate; you’re the one they need to drive their brand forward!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your vision for the brand and how you can influence stakeholders. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We believe this shows your enthusiasm and professionalism, which are key traits for a Senior Brand Manager.
We think you need these skills to ace Senior Brand Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in brand strategy and marketing, especially any work you've done in FMCG or Health. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about wellness and nutrition, and how your previous successes can help us achieve our brand ambitions. Keep it engaging and personal!
Showcase Your Stakeholder Skills: In your application, be sure to mention your experience in engaging and influencing stakeholders. We love candidates who can communicate effectively across teams and present confidently, so share some examples of your past successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Nestlé UK
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand you'll be managing. Understand its history, current market position, and future potential. Be ready to discuss how you would align the brand strategy with the company's vision and how you can influence key stakeholders.
✨Showcase Your Marketing Expertise
Prepare to share specific examples of your past successes in brand management. Highlight your experience with launching consumer products and managing complex projects. Use metrics to demonstrate how you've met brand-building KPIs and maximised ROI in previous roles.
✨Engage with Stakeholder Strategies
Think about how you would engage and influence various stakeholders. Prepare to discuss your approach to presenting plans to leadership and collaborating with cross-functional teams. Show that you can build productive relationships and energise others around brand ambitions.
✨Demonstrate Analytical Skills
Be ready to talk about how you monitor brand performance and adjust strategies based on market insights. Discuss your experience with budget management and making decisions with incomplete information. This will show your commercial acumen and pragmatic approach to brand management.