At a Glance
- Tasks: Lead digital and CRM initiatives for NESCAFÉ Dolce Gusto, enhancing consumer experiences.
- Company: Join Nestlé, a leader in innovation and inclusivity.
- Benefits: Up to £45,000 salary, generous pension, flexible working, and personal development focus.
- Other info: Dynamic team environment with a commitment to diversity and inclusion.
- Why this job: Shape digital strategies for a beloved coffee brand and make a real impact.
- Qualifications: Experience in digital marketing or CRM, with strong communication skills.
The predicted salary is between 40000 - 45000 £ per year.
Business Area: NESCAFÉ Dolce Gusto (NDG)
Location: Gatwick
Salary up to £45,000 depending on experience.
Some of our other fantastic benefits:
- Potential, discretionary annual bonus
- Generous pension scheme – up to 12% contribution from Nestlé
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
We are recruiting for a Digital CX Specialist to join our NESCAFÉ Dolce Gusto team – one of Nestlé’s most innovative and design-led coffee brands. Based in our Crawley office and reporting to the Senior Brand Manager, you’ll lead and activate digital and CRM initiatives for the UK market.
This role focuses on owned media excellence – driving high-impact activity across the NESCAFÉ Dolce Gusto website, CRM programmes, SEO, and ensuring these seamlessly integrate into wider brand plans. You’ll collaborate with a wide range of stakeholders to elevate the digital consumer experience for a coffee brand loved in homes across the country.
Your impact
Ultimately, you will be responsible for shaping and executing our digital and CRM strategy, delivering seamless consumer journeys, strengthening our database, and driving digital performance integrating into our broader brand marketing plans.
Your other key responsibilities will include:
CRM
- Own the activation of the NESCAFÉ Dolce Gusto CRM strategy.
- Coordinate with brand teams and Global stakeholders.
- Support the development of new automated journeys.
- Lead agency and above-market team relationships.
- Oversee QA (quality assurance) processes.
- Drive first-party data growth.
- Lead monthly performance analysis.
Digital Activation
- Lead SEO, website, and organic social optimisation.
- Partner with Brand Managers to align activity to brand plans.
- Manage website content updates.
- Lead budget tracking.
- Monitor and report on digital KPIs.
- Support the roll-out and management of our Premio loyalty scheme. (CRM, social, website, app)
Your ingredients for success
To be successful in this role you will already have experience in digital marketing or CRM, and ideally within a customer-facing environment.
Experience & Expertise
- Digital or CRM-focused marketing experience.
- Ability to create engaging communications and optimise journeys.
- Strong commercial understanding.
Technical Skills
- Knowledge of website management, SEO and CRM.
- Experience with Google Analytics desirable.
Ways of Working
- Collaborative and strong stakeholder management.
- Organised and detail-oriented.
- Passion for digital innovation.
What you need to know
Advert posting date: 13/04/2026
Advert closing date: 27/04/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
To find out more about Nestlé’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
Digital CX Specialist (Crawley, GB, RH10 9AD) employer: Nestle UK and Ireland
Nestlé is an exceptional employer, offering a vibrant work culture that prioritises personal development and flexibility. As a Digital CX Specialist in Crawley, you will enjoy a competitive salary, generous benefits including a substantial pension scheme and additional holiday days, while contributing to the innovative NESCAFÉ Dolce Gusto brand. With a strong commitment to diversity and inclusion, Nestlé fosters an environment where every employee can thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Digital CX Specialist (Crawley, GB, RH10 9AD)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nestle UK and Ireland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nestle UK and Ireland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nestle UK and Ireland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Digital CX Specialist (Crawley, GB, RH10 9AD)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nestle UK and Ireland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nestle UK and Ireland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nestle UK and Ireland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nestle UK and Ireland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nestle UK and Ireland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nestle UK and Ireland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
