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- Tasks: Lead brand strategy for ROWNTREE’S & POLO, driving innovation and media campaigns.
- Company: Join Nestlé, a leader in confectionery with iconic brands.
- Benefits: Competitive salary, generous pension, flexible working, and personal development focus.
- Why this job: Be at the heart of beloved brands and make a real impact.
- Qualifications: Experience in digital marketing, strong commercial acumen, and project management skills.
- Other info: Inclusive culture that champions diversity and offers excellent career growth.
The predicted salary is between 50000 - 50000 £ per year.
Business Area: Nestlé
Location: York (Hybrid 2-3 times a week in the office)
Salary from £50,000 depending on experience
Some of our other fantastic benefits:
- Potential, discretionary annual bonus
- Generous pension scheme – up to 12% contribution from Nestlé
- 12 flexible days on top of 25-day holiday entitlement
- A focus on personal development and growth
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
Your impact:
As a Senior Brand Manager, you lead the development of the UK ROWNTREE’S & POLO brand strategy ensuring share growth in a complex and dynamic category. You will work collaboratively in a matrix team and be responsible for alignment and support for strategy direction with senior stakeholders. The Senior Brand Manager is responsible for delivering innovation and renovation projects as well as media and communication campaigns. Your role will include the delivery of our annual commercial presentation and customer sells to engage and excite our retailers and secure excellent implementation for our plans. Your role will ensure we deliver against the business objectives with the customer & consumer in mind.
These are some of the areas you will be involved in delivering:
- Developing and communicating brand strategy, ensuring alignment across key senior stakeholders and inspiring the business with our ambition
- Responsible for the successful deployment of innovation, renovation projects
- Development and implementation of media and communication plans
- Working cross functionally to plan and build channel and customer plans
- Day to day line management of 2 reports
Your ingredients for success:
To be successful in this role you will be passionate and enthusiastic. You’ll demonstrate great initiative and enjoy working in a highly energetic and exciting environment. The role is suited to someone looking for the opportunity to develop a career in marketing with an ability to build strong, collaborative working relationships with stakeholders across multiple functions. You will also have:
- An understanding of, and experience in, digital & social marketing
- Strong commercial acumen
- Track record in delivering agreed performance objectives and demonstrating effective workload management and prioritisation
- Evidence of good numeracy and analytical skills
- Experience managing multiple, complex projects
- Budget management and a strong understanding of key financial principles of P&L
- Experience in coordinating & participating in cross functional teams
- The ability to influence and build strong relationships
- Strong presentation skills to internal and external stakeholders
- Experience of line management and be able to demonstrate good coaching skills
What you need to know:
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery. At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
Senior Brand Manager Rowntrees & Polo employer: Nestlé SA
Contact Detail:
Nestlé SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Rowntrees & Polo
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Nestlé through LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research ROWNTREE’S & POLO brands thoroughly. Be ready to discuss how your experience aligns with their brand strategy and how you can contribute to their goals.
✨Tip Number 3
Show off your passion! During interviews, let your enthusiasm for the confectionery industry shine through. Share examples of how you've successfully managed projects or campaigns in the past.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to keep yourself top of mind and show your genuine interest in the role.
We think you need these skills to ace Senior Brand Manager Rowntrees & Polo
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about working with iconic brands like ROWNTREE’S and POLO. Share why these brands matter to you and how you can contribute to their success.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience in digital and social marketing, as well as any relevant projects you've managed. We love seeing how your skills align with what we’re looking for!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do – just follow the prompts and you’ll be all set!
How to prepare for a job interview at Nestlé SA
✨Know Your Brands Inside Out
Before the interview, dive deep into the ROWNTREE’S and POLO brands. Understand their history, current market position, and recent campaigns. This will not only show your passion but also help you discuss how you can contribute to their growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and communicated brand strategies in the past. Be ready to discuss how you align with senior stakeholders and inspire teams, as this role requires strong collaboration and leadership skills.
✨Demonstrate Your Analytical Skills
Brush up on your numeracy and analytical skills. Be prepared to discuss how you've used data to drive decisions in previous roles, especially regarding budget management and P&L understanding. This will highlight your commercial acumen.
✨Practice Your Presentation Skills
Since you'll be delivering annual commercial presentations, practice presenting your ideas clearly and confidently. Use examples from your past experiences to illustrate your points, and be ready to engage with questions from the interviewers.