At a Glance
- Tasks: Lead innovative marketing strategies for NESCAFÉ Mixes and drive brand performance.
- Company: Join Nestlé, a global leader in coffee with a commitment to quality and sustainability.
- Benefits: Enjoy competitive salary, bonus scheme, flexible working, and generous holiday allowance.
- Other info: Be part of a diverse team that values inclusion and personal growth.
- Why this job: Make a real impact on the world’s biggest coffee brand and shape its future.
- Qualifications: Experience in marketing with strong commercial acumen and project management skills.
The predicted salary is between 55000 - 60000 £ per year.
Business Area: NESCAFÉ
Location: Gatwick (Hybrid 2/ days in the office at Park House - anchor day Wednesdays)
Salary: £55,000- £60,000 annually depending on experience
Some of our other fantastic benefits include:
- Competitive Bonus scheme
- 17% Car Allowance, capped at £13,000 per annum
- Generous pension scheme
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
- Nespresso machine and allowance of capsules
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
We have an exciting opportunity for an exceptional Senior Brand Manager to join the Mixes team in the Coffee Division based in Park House, Crawley. This role will report directly into the Marketing Manager for Mixes and will see you work on the world’s biggest coffee brand, NESCAFÉ, to deliver best in class marketing activities that support us to achieve our commercial objectives.
Your impact:
- As a Senior Brand Manager, you will be responsible for the full NESCAFÉ Mixes (Foaming and Non‑Foaming) portfolio.
- You will work with the Zone & SBU teams to lead the development of the Foaming & Non‑Foaming coffee category by executing significant innovation projects & identifying new growth opportunities.
- Driving brand performance by delivering sales, market share and profit targets across the Nescafé Mixes portfolio.
- Leading media strategy and investment decisions, leveraging insights, econometrics and performance data to optimise plans.
- Translating consumer, shopper and category insights into actionable brand initiatives, innovation pipelines and pack/price strategies.
- Building compelling commercial propositions and leading innovation from concept to launch in collaboration with above-market and technical teams.
- Monitoring market, category and competitor trends to evaluate marketing effectiveness and proactively adapt brand plans in a dynamic FMCG environment.
Your ingredients for success:
- Ideally, we are looking for an experienced marketer who is already operating at a SBM level, or an exceptional BM who is ready to step up.
- Someone who has exceptionally strong commercial acumen coupled with the ability to influence well within the matrix to deliver the best brand experiences alongside our above-market colleagues.
- You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment.
- Acting as an ambassador for the brand, you will have strong project management and analytical skills whilst being a conscientious team player.
- Pro‑activity and enthusiasm are essential elements for this role.
- Influence and align senior stakeholders across local, market and European teams with confidence.
- Proactively steer brand plans and key initiatives, ensuring effective collaboration at the right moments.
- Communicate with impact, from small-group discussions to large presentations for internal and customer audiences.
- Manage multiple complex projects end-to-end, including leading successful new product launches.
- Bring strong FMCG experience (with beverages/coffee a bonus), thriving in a fast‑paced, results‑driven environment.
What you need to know:
- Advert posting date: 22nd May 2026
- Advert closing date: 5th June 2026
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery. At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
Senior Brand Manager, Mixes — Growth & Innovation Lead in Crawley employer: Nestlé SA
Nestlé is an exceptional employer that prioritises personal development and growth, offering a competitive salary and a generous benefits package including a bonus scheme, flexible working options, and additional holiday days. Located in Gatwick, our vibrant work culture fosters innovation and collaboration, allowing you to make a meaningful impact on the world’s biggest coffee brand, NESCAFÉ, while being part of a diverse and inclusive team that values every individual’s contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager, Mixes — Growth & Innovation Lead in Crawley
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Nestlé through LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into NESCAFÉ’s history, their latest innovations, and market trends. Show them you’re not just passionate about coffee but also about making a positive impact in every cup.
✨Tip Number 3
Practice your pitch! You’ll want to clearly communicate how your experience aligns with the Senior Brand Manager role. Use specific examples of past successes to demonstrate your commercial acumen and project management skills.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to keep your name fresh in their minds and show your enthusiasm for the role.
We think you need these skills to ace Senior Brand Manager, Mixes — Growth & Innovation Lead in Crawley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your relevant experience in brand management and innovation, and don’t forget to showcase your commercial acumen. We want to see how you can make a positive difference in every cup!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about NESCAFÉ and how your skills align with our goals. Be sure to mention any exciting projects you've led that demonstrate your ability to drive brand performance.
Showcase Your Results:When detailing your past experiences, focus on the results you've achieved. Use metrics to illustrate your impact on sales, market share, or successful product launches. We love numbers that tell a story of success!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity. Plus, we’re always here to support you through the process!
How to prepare for a job interview at Nestlé SA
✨Know Your NESCAFÉ Inside Out
Before the interview, dive deep into the NESCAFÉ brand. Understand its history, values, and current market position. Familiarise yourself with their latest campaigns and innovations, especially in the Mixes category. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Commercial Acumen
As a Senior Brand Manager, you'll need to demonstrate strong commercial skills. Prepare examples of how you've driven brand performance in previous roles. Be ready to discuss specific metrics like sales growth or market share improvements, and how your strategies contributed to those results.
✨Prepare for Cross-Functional Collaboration
This role involves working with various teams, so be prepared to discuss your experience in cross-functional collaboration. Think of examples where you successfully influenced stakeholders or led projects that required input from different departments. Highlight your communication skills and ability to align diverse teams towards common goals.
✨Emphasise Your Passion for Innovation
Innovation is key in this role, so come armed with ideas! Think about potential new products or marketing strategies for NESCAFÉ Mixes. Share your thoughts on trends in the coffee industry and how they could inspire future innovations. This will demonstrate your proactive mindset and enthusiasm for driving growth.
