At a Glance
- Tasks: Lead and strengthen the Purina Corporate Brand strategy across the UK & Ireland.
- Company: Join Purina, a leader in pet care with a passion for pets and people.
- Benefits: Enjoy a competitive salary, generous pension, flexible working, and 25+ days holiday.
- Other info: Thriving environment that values diversity and encourages personal growth.
- Why this job: Make a real impact on brand awareness and sustainability while working with a trusted name.
- Qualifications: Significant brand experience and strong strategic judgement required.
The predicted salary is between 60000 - 70000 £ per year.
Salary: from £60,000- £70,000 depending on experience.
Some of our other fantastic benefits:
- Potential, discretionary annual bonus
- Generous pension scheme – up to 12% contribution from Nestlé
- 12 flexible days on top of 25-day holiday entitlement
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs.
Are you a strategic brand leader who is passionate about building brands that consumers know, trust and connect with? We are looking for a Senior Brand Manager to lead and strengthen the Purina Corporate Brand across the UK & Ireland. You will shape and deliver an insight-led strategy that builds Brand Awareness, Consideration, Favorability and Trust, bringing Purina’s purpose, expertise and story to life across consumer touchpoints.
You will combine strategic thinking and brilliant execution to create compelling brand experiences across paid, earned, shared and owned touchpoints. Alongside the core Corporate Brand remit, you will champion Purina's UK&I sustainability agenda, building internal understanding and enabling credible, relevant external storytelling. The role is approximately 70% Corporate Strategic Brand and 30% UK&I Sustainability Leadership, with responsibility for an investment budget of approximately £950K.
At Purina, we believe that pets and people are better together. Home to some of the UK’s best-known pet care brands, including FELIX, GOURMET, PRO PLAN, PURINA ONE and BAKERS, we are united by our purpose of creating richer lives for pets and the people who love them. Our much-loved brands have been unlocking the power of food for over a century - helping pets and their owners live happier and healthier lives together.
We understand pets are more than just pets. They are our friends, confidants and partners in crime and we believe in the magic of the pet human bond. We constantly look for ways to make that bond stronger, offering pets, their owners and pet professionals best in class experiences, while playing our part in protecting our planet for future generations.
Our employees tell us that PURINA is a great place to work and somewhere you can grow, feel valued and belong. Driven by purpose, powered by passion and inspired by a pioneering spirit, we create an environment where people can thrive. We encourage our teams to challenge convention, bring new ideas to life and make a meaningful impact, while supporting each other to learn, grow and achieve their full potential.
Your impact:
- Lead the Purina Corporate Brand strategy: Develop and deliver an insight-led UK&I plan that strengthens awareness, consideration, favourability and trust.
- Create connected brand experiences: Bring Purina’s purpose, expertise and story to life through integrated activity across paid, earned, shared and owned touchpoints.
- Turn insight into action: Use consumer research, brand tracking, cultural trends, competitor activity and performance data to identify opportunities and improve effectiveness.
- Lead high-quality execution: Create strong briefs and work with creative, media, digital, research and specialist partners to deliver distinctive, effective campaigns.
- Champion sustainability: Build internal alignment around Purina’s UK&I sustainability agenda and enable credible, evidence-based storytelling.
- Influence and optimise: Build strong partnerships with UK&I, regional and global stakeholders, manage investment effectively and use learning to continually improve performance.
Your ingredients for success:
- Significant brand, marketing or corporate brand experience, with a strong track record of developing and implementing successful brand strategies.
- Proven experience creating integrated communications and engagement plans that deliver measurable brand outcomes.
- A strong consumer-first mindset, with the ability to translate research, data and consumer insight into clear strategic actions.
- Strong strategic judgement, combined with the ability to lead high-quality execution across multiple consumer touchpoints.
- Excellent stakeholder management and influencing skills, with experience working effectively across local, cross-functional and regional structures.
- Experience managing agencies, significant budgets and the measurement of marketing or communications effectiveness.
- Excellent communication, storytelling and presentation skills, with the ability to manage competing priorities in a fast-paced environment.
Desirable skills and experience:
- Experience of sustainability, corporate reputation or brand governance would be advantageous, particularly where this has involved translating complex or technical information into clear, credible communications.
At Nestlé, inclusion and diversity fuel innovation and help people thrive. We welcome applicants from all backgrounds and can provide adjustments throughout the application process.
SBM Purina Brand in Crawley employer: Nestlé SA
Nestlé Professional is an exceptional employer that prioritises employee growth and well-being, offering a hybrid working model with flexible days in our vibrant Gatwick office. With a generous benefits package including a competitive salary, substantial pension contributions, and a strong focus on personal development, we foster a dynamic work culture that values diversity and inclusion, ensuring every team member can thrive and contribute to our ambitious sustainability goals.
StudySmarter Expert Advice🤫
We think this is how you could land SBM Purina Brand in Crawley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nestlé SA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nestlé SA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nestlé SA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nestlé SA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SBM Purina Brand in Crawley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nestlé SA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nestlé SA:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nestlé SA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nestlé SA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nestlé SA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nestlé SA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
