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- Tasks: Lead marketing analytics to optimise investment and drive growth through data-driven insights.
- Company: Join Nestlé, a global leader in food and beverage with a commitment to innovation.
- Benefits: Up to £80,000 salary, bonus, car allowance, generous pension, and 12 flexible days off.
- Why this job: Be at the forefront of marketing transformation using cutting-edge data and analytics.
- Qualifications: Experience in marketing mix modelling, media insights, and strong analytical skills required.
- Other info: Flexible working options available; embrace diversity and inclusion in a dynamic environment.
The predicted salary is between 48000 - 64000 £ per year.
Business Area: Nestlé UK&I
Location: Park House (Hybrid working, min 2 days in the office)
Salary up to £80,000 depending on experience + potential bonus + car allowance + generous pension + 12 flexible days in addition to 25 day holiday entitlement + other fantastic benefits.
Although this is a full‑time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discussing individual’s flexible working needs.
Position Summary
We have a fantastic opportunity for a Marketing Mix Modelling (MMM) & Media Analytics Manager to join the CMIA (Consumer & Marketplace Insights & Analytics) UK&I team to drive a transformation programme in marketing through data and analytics. You’ll lead the marketing analytics practice in the UK market by embedding data and analytics into day‑to‑day decision making to drive optimal total investment across the marketing mix. A champion of transformation and excellence, this role will focus on enabling marketing with data and tools to be more data‑ and insights‑driven to guide marketing investment and drive growth. The position is based in Park House, Crawley, and you will be expected to be in the office at least 2 days of the week.
Your Key Responsibilities
- Champion media and price & promotion effectiveness programs of two of our biggest categories (Confectionery & Coffee) providing insights and recommendations to optimise campaigns and marketing investment.
- Train and empower the categories in the market to optimise media and overall marketing decisions and investment choices sharing learnings and best practice across categories and zone Europe markets.
- Act as a key liaison for media effectiveness, collaborating with media teams, agencies, and research partners.
- Foster a data‑driven culture and develop data capabilities across brand and CDT (Category Development Team) teams to leverage advanced data solutions to improve business performance and capitalise on opportunities.
- Support brand performance tracking across a wide range of marketing metrics for our top brands collaborating with the analytics lead in Z‑EUR to drive common KPIs and good reporting on real‑time dashboards, keeping track of evolving AI tools for further optimisation.
What Will Make You Successful
- Strong skills in marketing mix modelling and pricing & promotion optimisation, media related insights & data modelling, marketing performance optimisation, statistical analysis, and insights integration & synthesis.
- Experience leading partnerships with technical teams and managing cross‑functional projects as well as leading change and business partnering.
- Excellent management of external providers to ensure deliverables meet requirements.
- Excellent relationship‑building and communication skills to present insights and recommendations to both technical teams and senior executives and effectively influence at different levels of the organisation.
- Ability to work effectively at a fast pace to drive projects to completion and with impact.
- Strong collaboration and stakeholder management with strong presentation and storytelling skills.
- Proven ability to interpret complex statistical results into business action.
- Ability to champion the adoption of cutting‑edge data science, including AI and advanced analytics techniques.
- Effectively handles pressures and demands from multiple stakeholders and competing priorities; comfortable in managing ambiguity.
Experience & Skills Required
- Demonstrable experience in media effectiveness programmes and in delivering insights to external clients or internal stakeholders.
- Extensive expertise in marketing effectiveness measurement and tools (e.g., attribution measurement, marketing mix modelling, multi‑touch attribution, sales lift measurement).
- Strong experience in analytics or media agency and/or advertiser analytics department.
- Excellent knowledge of media KPIs, change management, and agile project management.
- Experience in retail digital media and shopper investments is an advantage.
- Proven experience in creating and optimising dashboards using Tableau or similar tools (PowerBI) and with marketing analytics platforms (Adobe Analytics, Google Analytics).
What you need to know
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
Marketing Mix Modelling & Media Analytics Manager in Crawley employer: Nestlé SA
Contact Detail:
Nestlé SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Mix Modelling & Media Analytics Manager in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their needs, especially in marketing mix modelling and media analytics. Practice common interview questions to boost your confidence!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you’ve driven results using data and analytics. This will help you stand out as a candidate who can make an impact.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Marketing Mix Modelling & Media Analytics Manager in Crawley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Mix Modelling & Media Analytics Manager role. Highlight your relevant experience in marketing analytics and data-driven decision-making, as this will show us you understand what we're looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how your skills can drive transformation at Nestlé. Be sure to mention any specific projects or achievements that relate to the role.
Showcase Your Data Skills: Since this role is all about data, make sure to showcase your analytical skills and experience with tools like Tableau or Google Analytics. We want to see how you've used data to influence marketing decisions in the past!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Nestlé!
How to prepare for a job interview at Nestlé SA
✨Know Your Numbers
Make sure you brush up on your marketing mix modelling and media analytics skills. Be ready to discuss specific metrics and how you've used data to drive marketing decisions in the past. This role is all about data-driven insights, so showing your expertise here will definitely impress.
✨Showcase Your Storytelling Skills
Prepare to present your insights in a way that resonates with both technical teams and senior executives. Use examples from your previous work where you successfully communicated complex statistical results into actionable business strategies. Remember, it's not just about the data; it's about how you convey its importance.
✨Foster Collaboration
This position requires strong relationship-building skills. Think of examples where you've collaborated with cross-functional teams or external partners. Be ready to discuss how you managed those relationships and what impact they had on your projects.
✨Embrace Flexibility
Since this role offers hybrid working, be prepared to discuss your thoughts on flexibility in the workplace. Show that you're open to adapting your work style to meet the needs of the team while still delivering results. This will demonstrate your alignment with the company's values around flexibility and inclusivity.