At a Glance
- Tasks: Manage key accounts and drive growth through strategic planning and relationship building.
- Company: Join Cereal Partners, a leading global breakfast cereal company with a unique culture.
- Benefits: Flexible working options, competitive salary, and generous holiday entitlement.
- Other info: Embrace diversity and inclusion in a supportive work environment.
- Why this job: Make a real impact in the FMCG sector while promoting beloved breakfast brands.
- Qualifications: Experience in FMCG sales, strong commercial acumen, and excellent communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Location: Welwyn Garden City / Field based
Salary dependent upon experience
- Business needs car
- Potential, discretionary bonus
- 12 flexible days on top of 25-day holiday entitlement
- A focus on personal development and growth
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
Position Summary
We have a fantastic opportunity for a National Account Manager Wholesale and Convenience to join the Cereal Partners Sales team. Reporting to the Senior National Account Manager, you will deliver share growth in defined customers through building strong relationships and selling through insight and strong strategic planning.
The role will be tasked with levelling up our strategic influence within the Wholesale and Convenience buying groups focused on broadening and leverage both national and local relationships to drive ongoing performance growth across symbol groups and independent retailers. This is a high profile and strategically important role, where you will have the opportunity to drive and accelerate our fantastic product portfolio for our customers.
A little bit about us
We are Cereal Partners and together we make breakfast better. This belief is the foundation upon which Cereal Partners Worldwide (CPW) is built. As a unique joint venture between General Mills and Nestle, we are a leading global breakfast cereal company in our own right - with a very special culture. Partnership is the secret ingredient in our business, and that means we have created a culture of togetherness that helps us do things better.
Better Food, Better Lives, Better Planet and a Better CPW are promises that we try to live and work by, and that all adds up to a better breakfast. To us, that means providing consumers with tasty and nutritious breakfast cereals that make them feel good for the day ahead; working with customers to get the best cereal products and brands on the shelf; and supporting one another, as colleagues, to be the best we can be. That’s how we’re able bring to market some of the best-loved breakfast cereals in the world, including SHREDDIES, SHREDDED WHEAT, NESQUIK and CHEERIOS.
We aim to make breakfast better to help people start their day in the best possible way. And we do it by working to shared values that we look for in each other: Collaboration, Commitment, Courage and Capability. We like to think our culture of togetherness makes us unlike any other cereal company - and a place where we can all thrive together.
Your impact
Responsibilities will include:
- Full management and accountability of Customer P&L
- Lead Customer JBP to accelerate performance across your customer, the management of ongoing negotiations and identifying areas for business growth
- Managing trade spend budgets, trade advertising spend budgets, temporary price promotions whilst investigating escalated deductions relating to promotional activities/deliveries and our commercial terms.
- Key accountability for the role in the Internal Monthly Business Planning cycle which involves responsibility for accurate CRM alignment and Trade Spend Management
- Build winning relationships through effective stakeholder management – both internal and external.
- Work with the Activation team to deliver added value to the customer execution and develop strong activation (including digital) and customer plan.
Your ingredients for success
You will have already demonstrated successful performance within FMCG sales and will be passionate about building high value customer relationships, be able to demonstrate strong commercial acumen and have a strong and determined focus on delivering results.
As influencing skills are important for being successful in this role, you will be able to communicate persuasively and credibly to multiple stakeholders internally as well as to customers externally. You will need to demonstrate gravitas and a proactive, entrepreneurial innovative mind-set.
Other key skills and attributes will include:
- P&L knowledge and management
- Experience of managing trade spend budgets
- Strong organisational skills are essential to manage numerous priorities in a fast-paced environment and being comfortable operating with ambiguity.
- Forecasting experience, Customer Marketing and Category experience would be beneficial
- Challenger mindset – not afraid to challenge where and when needed, navigating complexity and providing clarity to stakeholders with clear recommendations
- Experience of structured effective selling and negotiations would be beneficial
What you need to know
Advert posting date: 14/09/2026
Advert closing date: 28/09/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestle, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
National Account Manager in Welwyn Garden City employer: Nestlé S.A.
Nespresso is an exceptional employer that fosters a vibrant and inclusive work culture, especially during the festive season in Covent Garden. With competitive pay and opportunities for personal growth, employees are encouraged to develop their customer service skills while being part of a brand that values sustainability and innovation. Join us to not only enhance your career but also to create memorable experiences for our customers in a warm and welcoming environment.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager in Welwyn Garden City
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager at Nestlé S.A., presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Nestlé S.A.. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager in Welwyn Garden City
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Nestlé S.A.:When writing your cover letter, make sure to tailor your message specifically for Nestlé S.A.. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Nestlé S.A.
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Nestlé S.A. that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Nestlé S.A. that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Nestlé S.A.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.