At a Glance
- Tasks: Lead and optimise Nespresso's subscription and loyalty initiatives for B2C and B2B.
- Company: Join Nespresso, a global leader in premium coffee experiences.
- Benefits: Enjoy private healthcare, generous pension, flexible holidays, and personal development opportunities.
- Other info: Embrace diversity and inclusivity in a supportive workplace.
- Why this job: Make a real impact on customer engagement and loyalty in a dynamic environment.
- Qualifications: Experience in marketing, CRM, or customer lifecycle roles is essential.
The predicted salary is between 60000 - 60000 £ per year.
Loyalty and Subscription Lead
Business Area: Nespresso
Location: Crawley with hybrid working 2-3 days per week in the office
Permanent Contract
Salary: upto £60,000 per annum depending on experience
- Some of our other fantastic benefits
- Private health care
- 17% Car Allowance
- Discretionary annual bonus
- Generous pension scheme - up to 12% contribution from Nestlé
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
About Us
At Nespresso, we don't just sell coffee, we create exceptional experiences.
As a global leader in premium portioned coffee, we continue to redefine at-home coffee consumption through innovation, quality and customer engagement.
Our Marketing team plays a key role in building lasting customer relationships, delivering meaningful propositions and creating omnichannel experiences that drive loyalty, retention and sustainable growth.
Your Impact
Reporting to the Consumer Engagement Manager, you'll lead and optimise Nespresso's subscription and loyalty initiatives across B2C and B2B.
You'll be responsible for shaping compelling propositions, improving the customer journey and driving commercial performance across coffee and machine subscriptions, machine refund operations and the Nespresso Club loyalty scheme .
You’ll work closely with HQ teams and local stakeholders across Marketing, e Business, Customer Care, Finance, IT and Supply Chain to deliver seamless, compliant and engaging customer experiences.
- Lead the end-to-end lifecycle of coffee and machine subscription programmes, from acquisition and onboarding through to renewal, modification and cancellation.
- Translate global subscription and loyalty priorities into clear local strategies and execution plans.
- Define and optimise subscription and loyalty value propositions using customer insights, performance data and retention levers.
- Deliver targeted subscription marketing plans and campaigns in collaboration with Marketing, e Commerce, Retail, Supply chain, etc.
- Own performance tracking and reporting across key KPIs, including subscription acquisition, retention, churn, reactivation, order frequency and customer satisfaction.
- Lead the execution and continuous improvement of the Nespresso Club loyalty scheme, designing initiatives that build member engagement, satisfaction and lifetime value.
- Act as a key cross-functional partner and escalation point, coordinating resolution of complex subscription and loyalty issues.
- Your ingredients for success
To succeed in this role, you'll bring a strong commercial mindset, a passion for customer engagement and the ability to turn insight into action.
You'll be confident working cross-functionally, managing multiple priorities and using data to shape propositions that improve customer experience and business performance.
Essential experience and skills
- Experience in marketing, CRM, loyalty, retention, subscription management or customer lifecycle roles.
- Strong business acumen, with confidence using commercial models and metrics such as customer lifetime value, ROI, acquisition, churn and retention.
- Confident in building business cases and establishing pre and post evaluations.
- Experience developing customer propositions, offers or lifecycle campaigns based on insight and performance data.
- Strong analytical, organisational and communication skills, with the ability to translate insight into clear recommendations and action plans.
- Experience managing complex projects and working with multiple internal stakeholders and external partners.
- Understanding of customer journeys across digital, retail and customer care touchpoints.
- Awareness of data privacy, financial and operational compliance requirements.
Desirable experience and skills
- Experience working with subscription, membership or loyalty programmes.
- Experience using CRM, marketing automation or customer engagement platforms to deliver lifecycle communications.
- Experience in premium retail, FMCG, e Commerce or direct-to-consumer environments.
- Knowledge of customer segmentation, personalisation and retention strategies.
- Experience working with global or cross-market teams to localise propositions, campaigns or customer journeys.
- What you need to know
- Job advert posting date 21st August 2026
- Job advert closing date 4th September 2026
- Our Commitment to Inclusive Hiring
At Nestlé, our values are rooted in respect.
We believe that embracing diversity and creating an inclusive environment enables everyone to reach their full potential and drives innovation.
We welcome applicants from all backgrounds.
We know that not everyone will meet every requirement listed in this advert.
If you're excited about the opportunity and can demonstrate relevant skills, experience or potential, we'd encourage you to apply.
Accessibility and Adjustments
At Nestlé, we're committed to creating an inclusive and supportive recruitment experience where everyone can perform at their best.
If you require any adjustments at any stage of the recruitment process, please let us know.
We'll work with you to understand your needs and make appropriate arrangements.
Any information you share with us will be treated in the strictest confidence and used only to support you throughout the recruitment process.
To find out more about Nestlé's commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestlé: Recruitment Journey | Nestlé UK & Ireland
Loyalty and Subscription Lead
Business Area: Nespresso
Location: Crawley with hybrid working 2-3 days per week in the office
Permanent Contract
Salary: upto £60,000 per annum depending on experience
- Some of our other fantastic benefits
- Private health care
- 17% Car Allowance
- Discretionary annual bonus
- Generous pension scheme - up to 12% contribution from Nestlé
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
About Us
At Nespresso, we don't just sell coffee, we create exceptional experiences.
As a global leader in premium portioned coffee, we continue to redefine at-home coffee consumption through innovation, quality and customer engagement.
Our Marketing team plays a key role in building lasting customer relationships, delivering meaningful propositions and creating omnichannel experiences that drive loyalty, retention and sustainable growth.
Your Impact
Reporting to the Consumer Engagement Manager, you'll lead and optimise Nespresso's subscription and loyalty initiatives across B2C and B2B.
You'll be responsible for shaping compelling propositions, improving the customer journey and driving commercial performance across coffee and machine subscriptions, machine refund operations and the Nespresso Club loyalty scheme .
You’ll work closely with HQ teams and local stakeholders across Marketing, e Business, Customer Care, Finance, IT and Supply Chain to deliver seamless, compliant and engaging customer experiences.
- Lead the end-to-end lifecycle of coffee and machine subscription programmes, from acquisition and onboarding through to renewal, modification and cancellation.
- Translate global subscription and loyalty priorities into clear local strategies and execution plans.
- Define and optimise subscription and loyalty value propositions using customer insights, performance data and retention levers.
- Deliver targeted subscription marketing plans and campaigns in collaboration with Marketing, e Commerce, Retail, Supply chain, etc.
- Own performance tracking and reporting across key KPIs, including subscription acquisition, retention, churn, reactivation, order frequency and customer satisfaction.
- Lead the execution and continuous improvement of the Nespresso Club loyalty scheme, designing initiatives that build member engagement, satisfaction and lifetime value.
- Act as a key cross-functional partner and escalation point, coordinating resolution of complex subscription and loyalty issues.
- Your ingredients for success
To succeed in this role, you'll bring a strong commercial mindset, a passion for customer engagement and the ability to turn insight into action.
You'll be confident working cross-functionally, managing multiple priorities and using data to shape propositions that improve customer experience and business performance.
Essential experience and skills
- Experience in marketing, CRM, loyalty, retention, subscription management or customer lifecycle roles.
- Strong business acumen, with confidence using commercial models and metrics such as customer lifetime value, ROI, acquisition, churn and retention.
- Confident in building business cases and establishing pre and post evaluations.
- Experience developing customer propositions, offers or lifecycle campaigns based on insight and performance data.
- Strong analytical, organisational and communication skills, with the ability to translate insight into clear recommendations and action plans.
- Experience managing complex projects and working with multiple internal stakeholders and external partners.
- Understanding of customer journeys across digital, retail and customer care touchpoints.
- Awareness of data privacy, financial and operational compliance requirements.
Desirable experience and skills
- Experience working with subscription, membership or loyalty programmes.
- Experience using CRM, marketing automation or customer engagement platforms to deliver lifecycle communications.
- Experience in premium retail, FMCG, e Commerce or direct-to-consumer environments.
- Knowledge of customer segmentation, personalisation and retention strategies.
- Experience working with global or cross-market teams to localise propositions, campaigns or customer journeys.
- What you need to know
- Job advert posting date 21st August 2026
- Job advert closing date 4th September 2026
- Our Commitment to Inclusive Hiring
At Nestlé, our values are rooted in respect.
We believe that embracing diversity and creating an inclusive environment enables everyone to reach their full potential and drives innovation.
We welcome applicants from all backgrounds.
We know that not everyone will meet every requirement listed in this advert.
If you're excited about the opportunity and can demonstrate relevant skills, experience or potential, we'd encourage you to apply.
Accessibility and Adjustments
At Nestlé, we're committed to creating an inclusive and supportive recruitment experience where everyone can perform at their best.
If you require any adjustments at any stage of the recruitment process, please let us know.
We'll work with you to understand your needs and make appropriate arrangements.
Any information you share with us will be treated in the strictest confidence and used only to support you throughout the recruitment process.
To find out more about Nestlé's commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestlé: Recruitment Journey | Nestlé UK & Ireland
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Subscription & Loyalty Lead in Crawley employer: Nestlé S.A.
Nespresso is an exceptional employer, offering a vibrant work culture in Nottingham that champions diversity and inclusion. With competitive pay, part-time flexibility, and unique benefits like a complimentary Nespresso machine, employees are empowered to grow within a brand known for its commitment to quality and innovation. Join us to be part of a team that values your contributions and supports your professional development while delivering a premium customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Subscription & Loyalty Lead in Crawley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nestlé S.A. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nestlé S.A. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nestlé S.A. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nestlé S.A.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Subscription & Loyalty Lead in Crawley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nestlé S.A.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nestlé S.A.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nestlé S.A.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nestlé S.A.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nestlé S.A. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nestlé S.A., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
