At a Glance
- Tasks: Lead shopper activation strategies for a top grocer and manage budgets effectively.
- Company: Join Nestlé UK&I, a leader in the coffee industry with a focus on innovation.
- Benefits: Attractive salary, annual bonus, 25+12 holiday days, and personal development opportunities.
- Other info: Embrace diversity and inclusion in a supportive workplace culture.
- Why this job: Make an impact in shopper marketing while working in a dynamic, hybrid environment.
- Qualifications: Experience in shopper marketing and strong customer-facing skills required.
The predicted salary is between 50000 - 60000 £ per year.
Business Area: Nestlé UK&I – Coffee
Location: Gatwick – Hybrid working: min 2 days per week in our office
Attractive Salary Benefits Potential, discretionary annual bonus, 12 flexible days on top of 25 days annual holiday entitlement pro rata.
Position Summary: Nestlé UK&I – Coffee has an exciting opportunity for a Shopper Activation Manager to join the Coffee team on a temporary fixed-term contract basis. As a Shopper Activation Manager, you’ll lead the development of the activation strategy for a top 4 grocer, managing the budget and optimising investment aligned to the brand and commercial strategies. You will plan, deliver and evaluate strategic shopper activation solutions that deliver competitive advantage, through detailed understanding of Nestlé category & brand plans, customer strategies, shopper insight and operational delivery.
Key Responsibilities:
- Build strong relationships externally with retailer and agency contacts.
- Develop strong understanding and continuously evolve what best in class looks like for your retailer/s – including competitor benchmarking inside and outside the confectionery category.
- Develop tailored and consistent activation plans where relevant for the customers and deliver exceptional execution through prioritised initiatives.
- Work with cross functional teams and shopper agencies to optimise delivery of the above.
- Develop, communicate and manage project plans for each event for the particular customers and ensure that all key stakeholders are aligned and updated regularly.
- Excite and delight the customer on our future shopper plans through the delivery of engaging experiences.
- Develop an annual activation plan considering budget and retailer specifics as part of annual planning.
Required Skills:
This role requires commercially astute candidates. The following skills and experience are desired:
- A sound understanding of shopper marketing principles.
- Excellent customer facing skills from a sales/marketing/category role within the FMCG sector.
- Experience working in shopper activation roles previously – planning, delivering and evaluating tailored activation plans for assigned customer.
- Good commercial acumen and understanding of ROI principles and evaluation.
- Ability to work with ambiguity and at pace.
Diversity & Inclusion:
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
