At a Glance
- Tasks: Lead category and customer strategies for our Ready-to-Drink coffee portfolio.
- Company: Join Nestlé, a global leader in the coffee industry with a focus on innovation.
- Benefits: Attractive salary, car allowance, flexible working, and generous holiday entitlement.
- Other info: Dynamic team environment with opportunities for personal growth and development.
- Why this job: Make a real impact in the coffee market while developing your career.
- Qualifications: Experience in customer management and category strategy, with a passion for coffee.
The predicted salary is between 51750 - 63250 £ per year.
Location: Gatwick (Hybrid working – 2 days a week in the office)
Attractive Salary + car allowance
Some of our other fantastic benefits:
- Potential, discretionary bonus
- 12 flexible days on top of 25-day holiday entitlement
- A focus on personal development and growth
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you. We are always open to discussing individual flexible working needs.
Position Summary
Our UK&I Coffee team is recruiting for a Category & Customer Strategy Manager to join the Commercial Development Team (CDT). At Coffee, we believe there is a cup of coffee for everyone, and our ambition is to lead the way for coffee lovers in the UK, with our brands continuing to grow household penetration and relevance across occasions. This is an exciting commercial role which will leverage the successful candidate’s passion to lead the commercial category, channel and customer strategies across our Coffee / Beverages Ready-to-Drink (RTD) portfolio.
Your Impact
As part of the Coffee CDT team, you will lead the Ready-to-Drink (RTD) category growth agenda by combining strategic category leadership with customer-facing category management, creating clear PPA, PICOS, NPD and channel plans that accelerate sustainable growth for Nestlé and its customers. Working closely with Marketing and your CDT colleagues, you will:
- Create and own a clear 3yr Ready-to-Drink (RTD) category and channel strategy, aligned to category growth opportunities, shopper occasions, customer strategies and commercial priorities.
- Lead customer engagement around RTD growth opportunities, acting as a trusted category expert and influencing ranging, merchandising and point of purchase execution.
- Own the Idea to Launch (I2L), Integrated Commercial Planning (ICP) and Commercial Planning (CP) inputs for RTD, ensuring the plan is commercially robust, insight-led and executable across nominated customers and channels.
- Connect shopper, consumer, customer and competitor insight to create compelling RTD selling stories and actionable growth recommendations.
- Lead cross-functional alignment across Sales, Marketing, Shopper, SRM, Finance, Supply and Insights to deliver the RTD plan end to end.
- Track performance, evaluate promotional and activation effectiveness and continuously optimise the RTD growth plan.
Your Ingredients for Success
To be successful, you will bring broad commercial experience across Customer Management and Category, providing a strong strategic mindset and understanding of the UK Grocery, Convenience, Wholesale, eCommerce and emerging channels.
- An appreciation and understanding of RTD shoppers, missions and consumption occasions.
- Experience working on a multi-account or customer-facing agenda.
- Up-to-date awareness of competitors and RTD category dynamics.
- Understanding of customer strategies and how to shape category plans accordingly.
- Commercial experience including revenue, profit, promo activity, pricing and distribution.
- Strategic Revenue Management exposure, including Price Pack Architecture and profitable growth choices.
- Strategic thinking, storytelling and stakeholder management.
- Entrepreneurial and excited by building a new growth space.
- Has the courage to challenge deciders, stakeholders and team members in the right way.
- Previous experience within the Coffee category.
- Advanced data and insight tools.
What you need to know
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants. At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
Category & Customer Strategy Manager in Crawley employer: Nestlé S.A.
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StudySmarter Expert Advice🤫
We think this is how you could land Category & Customer Strategy Manager in Crawley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nestlé S.A. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nestlé S.A. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nestlé S.A. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nestlé S.A.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category & Customer Strategy Manager in Crawley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nestlé S.A.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nestlé S.A.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nestlé S.A.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nestlé S.A.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nestlé S.A. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nestlé S.A., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
