UK Retail Digital Media Lead

Business Area: Nestlé UK & Ireland

Location: York or Gatwick (with regular UK retailer travel)

Attractive Salary and some fantastic benefits:

• Car Allowance
• Potential, discretionary annual bonus
• Generous pension scheme
• 12 flexible days on top of 25 days annual holiday entitlement pro rata
• 2 paid volunteering days
• A focus on personal development and growth

Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discussing individual’s flexible working needs.

Why this role matters: Help define how iconic brands show up and sell in every UK grocer. Build the engine that turns brand love into baskets — and set a new UK standard for digital retail execution.

Position Summary: What can you expect from a career in the Nestlé Sales Team? Every day and everywhere, we are building a Sales community of unique people, that thrive together, make a positive difference and deliver market leading results.

We’re raising the bar for how digital retail gets done. As Retail Digital Media Lead, you’ll build the UK’s benchmark for lower-funnel performance, tightly connected and in partnership with our media teams and upper-funnel brand building teams. You’ll unite search, retail media networks, product pages, promotions and availability into one simple plan that creates new incremental value: new households, bigger baskets, more repeat purchase - with proof in weeks, not quarters.

If you’re obsessed with outcomes, love the craft of execution, and can simplify complex ecosystems into clear action - this is a career-defining role, with the opportunity to drive unforgettable communication across the market and win.

Your impact:

• Build the system. Set a clear UK upper x lower-funnel RDM strategy, simple guardrails between Sales, Media and Marketing to unlock one integrated strategy that connects Brand, Sales, Digital Commerce and Retailer priorities.
• Create retailer playbooks across various touchpoints with our key partners and lead our media house relationships and councils.
• Connect brand to basket. Set the governance and lead our teams to design world class connected activation from CTV/social/creator → retailer media → PDP → basket; reuse audiences and creative; share KPIs with Sales and Brand teams to unlock unforgettable communication on every occasion.
• Make measurement undeniable. Co-ordinate a UK Measurement Council; one KPI language and dashboard in a privacy-safe test/control environment whilst using other tools to triangulate.
• Scale only what proves incremental and pays back fast.
• Lead a forward-thinking learning agenda. Launch focused experiments by mission × retailer × category.
• Lead best-in-class JBPs with commercial and media teams, secure co-funded pilots, and publish joint case studies that Digital Commerce market best practice and leverage RDM to maximise commercial value.
• Grow capability. Build an RDM community across the market where you can upskill the organisation (foundations → advanced).

Your impact is visible and measurable:

• New-to-Household PDP conversion
• Search share
• Cost per Add-to-Basket
• Weeks-to-payback met.

Your ingredients for success:

• Proven lower-funnel results in UK grocery: you’ve lifted share of search, PDP conversion and basket adds, while cutting cost-per add to basket and cost per new to household/brand— with clean, trusted readouts.
• Hands-on retail media craft. You’ve “traded the desk” across RMNs (onsite and offsite to onsite), retail search/SEO and digital shelf - and you know how campaigns really run.
• Measurement fluency. Comfortable with test/control and geo-lift, confident reading MMM and other tools - and decisive about scaling by incrementality, not vanity metrics.
• Builder & simplifier. You make complex things usable: clear playbooks, simple dashboards, fast rituals, crisp narratives.
• Bridge-maker. Credible with Brand, Sales, Digital Commerce, Data, Supply and retailers; inclusive, practical and great at turning debate into action.
• Growth mindset. Curious, resourceful and energised by pace. You care about outcomes and about how people feel doing the work whilst being able to influence outcomes.

Other key attributes:

• Commercially sharp (payback, contribution, mix).
• Storyteller with numbers - you make the “why” and “so what” obvious.
• Values-led: privacy-safe, brand-safe, shopper-first by design.
• Legacy builder - you leave teams better than you found them.

What you need to know:

Advert posting date: 05/06/2026. Advert closing date: 19/06/2026.

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.

We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.

To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace.

To find out more about your recruitment journey with Nestle: Recruitment Journey | Nestlé UK & Ireland.