At a Glance
- Tasks: Lead B2B marketing strategies for HORECA and Food Service, driving brand growth.
- Company: Join Nestlé, a leader in bottled water and premium beverages.
- Benefits: Attractive salary, flexible working, generous holidays, and personal development focus.
- Other info: Embrace diversity and inclusion in a supportive workplace.
- Why this job: Make an impact in a fast-paced environment with top brands like Buxton and Perrier.
- Qualifications: Experience in Trade Marketing and strong relationship-building skills required.
The predicted salary is between 50000 - 60000 £ per year.
Business Area: Nestlé Waters and Premium Beverages (NW&PB)
Location: Gatwick (Hybrid working – approx. 2 flexible days a week in our office)
Attractive Salary and some of our other fantastic benefits include:
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs.
Position Summary: Nestlé Waters & Premium Beverages is the world leader in the bottled water market and we’re committed to bottling the very best waters from the source, straight to our customers, via the most advanced and sustainable techniques currently employed. We are also proud to produce some of the UK’s best-loved brands including Buxton, SanPellegrino, Perrier and Nestlé Pure Life.
We have an exciting opportunity for a Trade Marketing Manager to join our Nestlé Waters & Premium Beverages CDT “Commercial Development team” in the UK to lead the B2B (and shopper) communications and activations in HORECA, Food Service and Wholesale.
Your impact: Reporting to the Shopper Marketing Lead, you will translate the brand strategy into channel‑specific activation plans for HORECA, Food Service, and Wholesale that drive growth within Nestlé Waters & Premium Beverages.
Key responsibilities of this role will include:
- Own annual activation frameworks, key trade moments and execution standards per channel
- Tailor communication and brand messaging to suit on‑trade and wholesale environments
- Lead NPD go-to-market strategy across B2B channels
- Build deep, value-adding partnerships with HORECA customers to unlock new touchpoints and influence
- Identify and develop new commercial opportunities with Food Service partners
- Accelerate a digital-first Wholesale model, enhancing visibility, navigation and conversion
- Shape ICP priorities for HORECA, Food Service, Wholesale and own channel and shopper insights to inform strategy
- Lead cross-functional alignment with Sales and Brand, while leading agencies and external partners to deliver best-in-class execution by coaching and influencing teams to elevate trade marketing standards
- Ensure promotion, placement and activation strategies are channel-relevant and aligned
- Own trade marketing budget and deliver ROI targets
- Define KPIs and track performance of all activations with clear execution guidelines and toolkits
Your ingredients for success: We are looking for a passionate self-starter with a curious and creative mindset to succeed in an exciting and fast-paced channel.
Previous experience or exposure to Trade Marketing / Shopper, delivering customer-focused plans with strong results, within the Out of Home channel is essential. Experience within the HORECA channel would be desirable.
You will also have:
- Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
- Ability to prioritise and juggle multiple projects with a strong attention to detail
- Evidence of flexibility and agility, and use of initiative to solve challenges rapidly and often creatively
- Ability to work under pressure to deliver exceptional results creatively
- An understanding and experience of working with creative agencies is desirable
- Budget Management experience
What you need to know:
Advert posting date: 15/05/2026
Advert closing date: 19/05/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestle: Recruitment Journey | Nestlé UK & Ireland
Trade Marketing Manager - HORECA & Foodservice employer: Nestlé Global
Nestlé is an exceptional employer, offering a dynamic work environment in Gatwick with hybrid working options that promote work-life balance. Employees benefit from generous holiday entitlements, a strong focus on personal development, and a culture that champions diversity and inclusion, making it a rewarding place to grow your career in the fast-paced world of Trade Marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager - HORECA & Foodservice
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to HORECA and Foodservice. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Nestlé's brands and their market strategies. Show us you’re not just another candidate but someone who’s genuinely excited about what we do.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with our needs in Trade Marketing. We want to hear how you can drive growth and build partnerships in the HORECA space.
✨Tip Number 4
Don’t forget to follow up! After an interview, drop us a quick thank-you email. It shows your enthusiasm and keeps you fresh in our minds as we make decisions.
We think you need these skills to ace Trade Marketing Manager - HORECA & Foodservice
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in Trade Marketing, especially within the HORECA and Foodservice sectors. We want to see how your skills align with our needs, so don’t hold back!
Showcase Your Creativity:Since this role requires a curious and creative mindset, include examples of how you've used innovative strategies in past roles. We love seeing candidates who can think outside the box and bring fresh ideas to the table.
Highlight Relationship Building:Building strong relationships is key in this role. Share specific instances where you’ve successfully collaborated with internal teams or external partners. We’re all about teamwork here at StudySmarter!
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to let your personality shine through. A bit of authenticity can go a long way in making your application stand out. Remember, we’re looking for someone who fits into our vibrant culture!
How to prepare for a job interview at Nestlé Global
✨Know Your Brands
Familiarise yourself with Nestlé's portfolio, especially the brands under Nestlé Waters & Premium Beverages. Understand their unique selling points and how they fit into the HORECA and Foodservice sectors. This knowledge will help you tailor your responses and show genuine interest in the company.
✨Showcase Your Trade Marketing Experience
Prepare specific examples from your past roles that demonstrate your success in trade marketing, particularly within the Out of Home channel. Highlight any experience you have with B2B communications and activations, as this will be crucial for the role.
✨Demonstrate Relationship-Building Skills
Be ready to discuss how you've built strong relationships with internal teams and external stakeholders in previous positions. Use examples that showcase your ability to collaborate effectively and influence others, as these skills are vital for the Trade Marketing Manager role.
✨Prepare for Creative Problem-Solving
Think of instances where you've had to solve challenges creatively and quickly. Nestlé values flexibility and agility, so be prepared to share how you've navigated pressure while delivering exceptional results. This will highlight your fit for a fast-paced environment.
