At a Glance
- Tasks: Lead B2B marketing strategies for top beverage brands and drive growth in exciting channels.
- Company: Join Nestlé, a leader in bottled water and premium beverages with a passion for sustainability.
- Benefits: Enjoy a competitive salary, generous holidays, flexible working, and personal development opportunities.
- Other info: Embrace diversity and inclusion in a supportive workplace that values your unique contributions.
- Why this job: Make a real impact in a dynamic environment while working with beloved brands like Perrier and Buxton.
- Qualifications: Experience in Trade Marketing or Shopper Marketing, especially in the Out of Home channel.
The predicted salary is between 45000 - 55000 € per year.
Business Area: Nestlé Waters and Premium Beverages (NW&PB)
Location: Gatwick (Hybrid working – approx. 2 flexible days a week in our office)
Attractive Salary and some of our other fantastic benefits include:
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs.
Position Summary: Nestlé Waters & Premium Beverages is the world leader in the bottled water market and we’re committed to bottling the very best waters from the source, straight to our customers, via the most advanced and sustainable techniques currently employed. We are also proud to produce some of the UK’s best-loved brands including Buxton, SanPellegrino, Perrier and Nestlé Pure Life.
We have an exciting opportunity for a Trade Marketing Manager to join our Nestlé Waters & Premium Beverages CDT “Commercial Development team” in the UK to lead the B2B (and shopper) communications and activations in HORECA, Food Service and Wholesale.
Your impact: Reporting to the Shopper Marketing Lead, you will translate the brand strategy into channel-specific activation plans for HORECA, Food Service, and Wholesale that drive growth within Nestlé Waters & Premium Beverages.
Key responsibilities of this role will include:
- Own annual activation frameworks, key trade moments and execution standards per channel
- Tailor communication and brand messaging to suit on-trade and wholesale environments
- Lead NPD go-to-market strategy across B2B channels
- Build deep, value-adding partnerships with HORECA customers to unlock new touchpoints and influence
- Identify and develop new commercial opportunities with Food Service partners
- Accelerate a digital-first Wholesale model, enhancing visibility, navigation and conversion
- Shape ICP priorities for HORECA, Food Service, Wholesale and own channel and shopper insights to inform strategy
- Lead cross-functional alignment with Sales and Brand, while leading agencies and external partners to deliver best-in-class execution by coaching and influencing teams to elevate trade marketing standards
- Ensure promotion, placement and activation strategies are channel-relevant and aligned
- Own trade marketing budget and deliver ROI targets
- Define KPIs and track performance of all activations with clear execution guidelines and toolkits
Your ingredients for success: We are looking for a passionate self-starter with a curious and creative mindset to succeed in an exciting and fast-paced channel.
Previous experience or exposure to Trade Marketing / Shopper, delivering customer-focused plans with strong results, within the Out of Home channel is essential. Experience within the HORECA channel would be desirable.
You will also have:
- Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
- Ability to prioritise and juggle multiple projects with a strong attention to detail
- Evidence of flexibility and agility, and use of initiative to solve challenges rapidly and often creatively
- Ability to work under pressure to deliver exceptional results creatively
- An understanding and experience of working with creative agencies is desirable
- Budget Management experience
What you need to know:
Advert posting date: 15/05/2026
Advert closing date: 29/05/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestle: Recruitment Journey | Nestlé UK & Ireland
Trade Marketing Manager employer: Nestlé Global
Nestlé is an exceptional employer, offering a dynamic work environment in Gatwick with hybrid working options that promote work-life balance. Employees benefit from a generous pension scheme, flexible holiday entitlements, and a strong focus on personal development, ensuring ample opportunities for growth and career advancement. With a commitment to diversity and inclusion, Nestlé fosters a culture where every individual can thrive and contribute to the success of iconic brands like Buxton and Perrier.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Nestlé. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Nestlé's brands and their market strategies. Show us you’re passionate about water and healthy beverages!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Trade Marketing Manager role. We want to hear how you can drive growth in HORECA and Food Service.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in Trade Marketing, especially within the HORECA channel. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Your Passion:Let your enthusiasm for water and healthy beverages shine through in your application. We love candidates who are genuinely excited about our brands and can convey that passion in their writing. It’s all about connecting with us on a personal level!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key experiences and skills stand out without unnecessary fluff. This will help us quickly see why you’re a great fit!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be good to go!
How to prepare for a job interview at Nestlé Global
✨Know Your Brands
Before the interview, dive deep into Nestlé's portfolio, especially their waters and premium beverages. Familiarise yourself with brands like Buxton and Perrier, and think about how you can contribute to their growth in the HORECA and Food Service channels.
✨Showcase Your Trade Marketing Experience
Be ready to discuss your previous experience in trade marketing, particularly within the Out of Home channel. Prepare specific examples of successful campaigns you've led, focusing on how you tailored strategies for different channels and achieved strong results.
✨Demonstrate Relationship-Building Skills
Highlight your ability to build strong relationships with both internal teams and external stakeholders. Think of examples where you've successfully collaborated across functions or influenced partners to achieve common goals.
✨Prepare for Creative Problem-Solving
Nestlé values creativity and agility, so come prepared with examples of how you've tackled challenges in innovative ways. Be ready to discuss how you prioritise tasks under pressure while maintaining attention to detail.
