At a Glance
- Tasks: Lead B2B marketing strategies for top beverage brands and drive growth in exciting channels.
- Company: Join Nestlé, a leader in bottled water and premium beverages with a passion for sustainability.
- Benefits: Enjoy a competitive salary, generous holidays, flexible working, and personal development opportunities.
- Other info: Embrace diversity and inclusion in a supportive workplace that values your unique contributions.
- Why this job: Make a real impact in a dynamic environment while working with beloved brands like Perrier and Buxton.
- Qualifications: Experience in Trade Marketing or Shopper Marketing, especially in the Out of Home channel.
The predicted salary is between 45000 - 55000 £ per year.
Business Area: Nestlé Waters and Premium Beverages (NW&PB)
Location: Gatwick (Hybrid working – approx. 2 flexible days a week in our office)
Attractive Salary and some of our other fantastic benefits include:
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs.
Position Summary: Nestlé Waters & Premium Beverages is the world leader in the bottled water market and we’re committed to bottling the very best waters from the source, straight to our customers, via the most advanced and sustainable techniques currently employed. We are also proud to produce some of the UK’s best-loved brands including Buxton, SanPellegrino, Perrier and Nestlé Pure Life.
We have an exciting opportunity for a Trade Marketing Manager to join our Nestlé Waters & Premium Beverages CDT “Commercial Development team” in the UK to lead the B2B (and shopper) communications and activations in HORECA, Food Service and Wholesale.
Your impact: Reporting to the Shopper Marketing Lead, you will translate the brand strategy into channel-specific activation plans for HORECA, Food Service, and Wholesale that drive growth within Nestlé Waters & Premium Beverages.
Key responsibilities of this role will include:
- Own annual activation frameworks, key trade moments and execution standards per channel
- Tailor communication and brand messaging to suit on-trade and wholesale environments
- Lead NPD go-to-market strategy across B2B channels
- Build deep, value-adding partnerships with HORECA customers to unlock new touchpoints and influence
- Identify and develop new commercial opportunities with Food Service partners
- Accelerate a digital-first Wholesale model, enhancing visibility, navigation and conversion
- Shape ICP priorities for HORECA, Food Service, Wholesale and own channel and shopper insights to inform strategy
- Lead cross-functional alignment with Sales and Brand, while leading agencies and external partners to deliver best-in-class execution by coaching and influencing teams to elevate trade marketing standards
- Ensure promotion, placement and activation strategies are channel-relevant and aligned
- Own trade marketing budget and deliver ROI targets
- Define KPIs and track performance of all activations with clear execution guidelines and toolkits
Your ingredients for success: We are looking for a passionate self-starter with a curious and creative mindset to succeed in an exciting and fast-paced channel.
Previous experience or exposure to Trade Marketing / Shopper, delivering customer-focused plans with strong results, within the Out of Home channel is essential. Experience within the HORECA channel would be desirable.
You will also have:
- Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
- Ability to prioritise and juggle multiple projects with a strong attention to detail
- Evidence of flexibility and agility, and use of initiative to solve challenges rapidly and often creatively
- Ability to work under pressure to deliver exceptional results creatively
- An understanding and experience of working with creative agencies is desirable
- Budget Management experience
What you need to know:
Advert posting date: 15/05/2026
Advert closing date: 29/05/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestle: Recruitment Journey | Nestlé UK & Ireland
Trade Marketing Manager employer: Nestlé Global
Nestlé is an exceptional employer, offering a dynamic work environment in Gatwick with hybrid working options that promote work-life balance. Employees benefit from a generous pension scheme, flexible holiday entitlements, and a strong focus on personal development, ensuring ample opportunities for growth and career advancement. With a commitment to diversity and inclusion, Nestlé fosters a culture where every individual can thrive and contribute to the success of iconic brands like Buxton and Perrier.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nestlé Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nestlé Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nestlé Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nestlé Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nestlé Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nestlé Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nestlé Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nestlé Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nestlé Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nestlé Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
