At a Glance
- Tasks: Drive category insights and shopper analysis to boost growth in the cereal market.
- Company: Join Nestlé Cereal Partners, a leader in breakfast innovation with a unique culture.
- Benefits: Enjoy a competitive salary, car allowance, generous holidays, and personal development opportunities.
- Other info: Flexible working options available; we value diversity and inclusion.
- Why this job: Make a real impact on breakfast choices while collaborating with top retailers.
- Qualifications: Experience in FMCG category insights and strong analytical skills required.
The predicted salary is between 50000 - 60000 € per year.
Business Area: Nestlé Cereal Partners
Location: Welwyn Garden City – Hybrid working
Salary: £50,000 to £60,000 dependent upon experience
Some of our other fantastic benefits:
- Car Allowance
- Potential, discretionary bonus
- Generous pension scheme
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs.
Position Summary:
We have an exciting opportunity for a talented Senior Category Insights Manager to join our CDT “Commercial Development team” in the UKI market to champion category and shopper insights within Cereal Partners and in some of our leading retail multiple accounts, driving what’s best for the category and ultimately delivering growth for both. You will provide whole category analysis, recommendations and strategic advice based on solid category and shopper insight internally and externally.
Your impact:
Your key responsibilities will include:
- Develop long term sustainable category partnerships with key retailer contacts.
- Design and execute an annual insight plan, demonstrating category thought leadership, expertise in knowing and understanding the shopper, and highlighting short-term & long-term growth opportunities.
- Set up and maintain regular meetings with the buyer and category contacts, to build strong relationships & progress the category plan.
- Proactively manage customer range reviews, merchandising changes, store trials and ad-hoc projects providing fact-based recommendations and solutions, ensuring all key customer deadlines are met.
- Champion our Category and Shopper Vision as a framework for long-term growth, tailoring where possible to increase customer relevance & understanding.
- Work alongside the Shopper Activation Team to provide actionable recommendations, activation or trial for your retail account.
- Contribute to the annual category planning process, clearly driving strategic direction for your retail account and ensuring the category growth agenda is always top of mind.
- Be a data expert – interrogating all available data resources which may include KANTAR / CIRCANA / IGD/ DUNNHUMBY/ NECTAR/ ASDA QUANTIUM / MINTEL to generate insight and champion data usage across the business.
- Be the shopper expert providing insight and the shoppers point of view to wider CDT function, Sales & Marketing.
- Actively provide consultant advice and support to the Sales & Marketing teams to highlight distribution, range and promotional strategy opportunities for Cereal Partners.
- Brand Champion role. Provide marketing with shopper insight into their brands to assist in their annual planning, improve understanding and drive retailer specific activation ideas.
Your ingredients for success:
The successful candidate will bring a wealth of experience in Category and Shopper Insights within FMCG and ideally will have worked across different retailer multiple accounts and possibly different channels. You will have excellent analytical skills and the ability to interpret data and translate this into insights and actionable recommendations. You will also have:
- Customer facing experience and solid relationship management skills.
- Experience of influencing by presenting with expertise on the category.
- An aptitude for IT skills and previous experience in space planning systems would be advantageous.
- Working knowledge of Powerpoint, Excel, Kantar / Circana / IGD / Dunnhumby / Nectar Data / Lumina / Asda Quantium.
What you need to know:
Advert posting date: 20/05/2026
Advert closing date: 03/06/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace.
To find out more about your recruitment journey with Nestle: Recruitment Journey | Nestlé UK & Ireland.
Senior Category Insights Manager employer: Nestlé Global
Nestlé Cereal Partners is an exceptional employer located in Welwyn Garden City, offering a vibrant work culture that prioritises collaboration and personal development. With generous benefits including a competitive salary, flexible working options, and a strong commitment to diversity and inclusion, employees are empowered to thrive both professionally and personally. Join us in making breakfast better while enjoying a supportive environment that champions growth and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Category Insights Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Cereal Partners on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which is always a bonus!
✨Tip Number 2
Prepare for the interview by diving deep into their products and values. Show them you’re not just another candidate; you’re genuinely excited about making breakfast better and how your insights can contribute to that mission.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've used data to drive insights in previous roles. Make it relatable and relevant to the role of Senior Category Insights Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Cereal Partners.
We think you need these skills to ace Senior Category Insights Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Category Insights Manager role. Highlight relevant experience and skills that align with the job description, especially in category and shopper insights.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about making breakfast better and how your background makes you a perfect fit for our team.
Showcase Your Data Skills:Since data expertise is key for this role, be sure to mention any experience you have with tools like KANTAR or Dunnhumby. We want to see how you can turn data into actionable insights!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Nestlé Global
✨Know Your Data
As a Senior Category Insights Manager, you'll need to be a data expert. Familiarise yourself with tools like KANTAR, Dunnhumby, and others mentioned in the job description. Prepare to discuss how you've used data to drive insights and recommendations in your previous roles.
✨Showcase Your Relationship Skills
This role requires strong relationship management skills. Think of examples where you've successfully built partnerships with retailers or clients. Be ready to share how you maintain these relationships and how they’ve contributed to category growth.
✨Understand the Shopper
Cereal Partners emphasises putting the shopper first. Research shopper behaviour trends and be prepared to discuss how you can apply this knowledge to enhance category performance. Bring specific examples of how you've influenced shopper insights in past roles.
✨Align with Company Values
Familiarise yourself with Cereal Partners' values: Collaboration, Commitment, Courage, and Capability. During the interview, reflect on how your personal values align with theirs and provide examples of how you've demonstrated these qualities in your work.
