Senior National Account Manager - Discounters
Senior National Account Manager - Discounters

Senior National Account Manager - Discounters

Welwyn Garden City Full-Time 43200 - 72000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead strategic account management for key discounter clients and drive business growth.
  • Company: Join NestlΓ© Cereal Partners, a global leader in breakfast cereals with a unique culture of collaboration.
  • Benefits: Enjoy an attractive salary, car allowance, bonus potential, and 12 flexible days off.
  • Why this job: Be part of a mission to make breakfast better while thriving in a supportive, inclusive environment.
  • Qualifications: Proven FMCG experience, strong negotiation skills, and a passion for building customer relationships required.
  • Other info: Diversity and inclusion are core values; all backgrounds are encouraged to apply.

The predicted salary is between 43200 - 72000 Β£ per year.

Position Snapshot

Business Area: Nestlé Cereal Partners
Senior National Account Manager – Discounters
Location: Field based
Attractive Salary + car allowance + potential bonus +
12 flexible days in addition to holiday entitlement + other fantastic benefits

Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.

At Nestlé, we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you.

Position Summary

We are Cereal Partners and together we make breakfast better. This belief is the foundation upon which Cereal Partners Worldwide (CPW) is built. As a unique joint venture between General Mills and Nestlé, we are a leading global breakfast cereal company in our own right – with a very special culture. Partnership is the secret ingredient in our business, and that means we have created a culture of togetherness that helps us do things better.

Better Food, Better Lives, Better Planet and a Better CPW are promises that we try to live and work by, and that all adds up to a better breakfast. To us, that means providing consumerswith tasty and nutritious breakfast cereals that make them feel good for the day ahead; workingwith customersto get the best cereal products and brands on the shelf; and supporting one another, as colleagues, to be the best we can be. That’s how we’re able bring to market some of the best-loved breakfast cereals in the world, including SHREDDIES, SHREDDED WHEAT, NESQUIK and CHEERIOS

We aim to make breakfast betterto helppeople start their day in the best possible way. And we do itby working to shared values that we look for in each other: Collaboration, Commitment, Courage and Capability.

We like to think our culture of togetherness makes us unlike any other cereal company – and a place where we can all thrive together.

We have a fantastic opportunity to join the Cereal Partners Sales team based in Welwyn as a Senior National Account Manager for our key discounter accounts. You’ll be responsible for identifying specific business strategies for the customer to effectively deliver business objectives, managing day to day relationships in order to efficiently deliver the customer business plan.

This is a high profile and strategically important role, where you will have the opportunity to drive and accelerate our fantastic product portfolio for our customers in the UK.

A day in the life of a Senior National Account Manager …
Key responsibilities will include:

  • Effectively negotiate customer terms to secure quality space, distribution. Manage all negotiations and customer contacts for accounts/sub accounts you are accountable for
  • Develop business plan for Customer estate in conjunction with Business Unit Controller, identify opportunities for CPUK which jointly improve margin, value sales and share position
  • Alongside the Business Unit Controller, review performance monthly v JBP, ensuring customer and CPUK volume, revenue and Customer contribution objectives are being delivered, recommend action as appropriate
  • Identify specific business strategies for the customer and analyse data to recommend appropriate courses of action to improve promotional efficiency, distribution, NPD launches and overall share of CPUK business
  • Conduct regular business reviews with relevant customer contacts/stakeholders, both Internal and External, to develop effective relationships and identify opportunities to grow CPUK business
  • Identify promotional efficiency improvements and produce an action plan with key deliverables for implementation, record and manage trade plan expenditure
  • Build a thorough understanding of the customer\’s strategy including they key levers to achieve our objectives, monitoring competitor promotions and making recommendations to amend our plan as appropriate
  • Co-ordinate execution of promotional activity throughout the supply chain, ensuring stock availability and excellent in store execution. Manage the timely and accurate passage of promotion activity with focus on pre and post evaluation ensuring key learning\’s are communicated and actioned in the plan
  • Liaise with commercial colleagues to ensure Customer Plan supports overall CPUK commercial strategy, APO and conflicts with other customer plans are resolved
  • Ensure the Customer Service team have all available information to support excellent customer service and step in as necessary to handle any issues arising.

What will make you successful
Proven experience in an FMCG customer focused role e.g. Sales, Customer Marketing, Category Management is essential as well as a good knowledge and understanding of working with key discounter accounts.

You will have already demonstrated successful performance within sales and will be passionate about building high value customer relationships, be able to demonstrate strong commercial acumen and have a strong and determined focus on delivering results.

You will be able to demonstrate your experience of complex negotiations which has resulted in securing large contracts and winning new business. Your ability to think strategically, be resilient in the face of challenging situations and be able to influence both internally and externally will be key.

Other key attributes will include:

  • Self-starter and motivator, positive can-do attitude, skilled in “managing up” as well as with peers
  • Successfully delivered on KPIs, especially top and bottom-line business results
  • Experience of managing Customer investment plans, especially geared towards optimizing and driving growth.
  • Established Customer Key Account management skills focused on collaboratively driving Joint Business plans aligned at a Top-to-top level between the Customer and Nestlé Cereal Partners.
  • The ability to analyse complex situations, lots of data, \”join the dots\”, build insights based on analysis and develop plans to address the opportunity.
  • Understand the link between Supply, Category, Finance and Sales

What you need to know
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

Job advert posting date 28/07/2025
Job advert closing date 11/08/2025

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)

We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process.Be yourself, everyone else is taken!

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Senior National Account Manager - Discounters employer: Nestlé

At NestlΓ© Cereal Partners, we pride ourselves on being an exceptional employer that champions diversity and inclusion, fostering a culture of collaboration and support. Our flexible working arrangements, competitive salary packages, and commitment to employee growth ensure that our team members thrive both personally and professionally. Join us in Welwyn as a Senior National Account Manager and be part of a unique joint venture that values your contributions and empowers you to make breakfast better for everyone.
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Contact Detail:

Nestlé Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Senior National Account Manager - Discounters

✨Tip Number 1

Familiarise yourself with the key discounter accounts in the UK market. Understanding their business models and strategies will help you tailor your approach during interviews and discussions, showcasing your knowledge and readiness for the role.

✨Tip Number 2

Network with current or former employees of NestlΓ© Cereal Partners or similar FMCG companies. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage to stand out during the selection process.

✨Tip Number 3

Prepare to discuss specific examples of your past successes in managing key accounts and driving sales growth. Highlighting measurable results will demonstrate your capability and align with the company's focus on delivering results.

✨Tip Number 4

Stay updated on industry trends and competitor activities within the FMCG sector. Being knowledgeable about market dynamics will allow you to engage in meaningful conversations during interviews and show your strategic thinking abilities.

We think you need these skills to ace Senior National Account Manager - Discounters

Proven experience in FMCG sales
Strong commercial acumen
Complex negotiation skills
Customer relationship management
Strategic thinking
Data analysis and insight generation
Understanding of supply chain dynamics
Ability to manage customer investment plans
Experience with Joint Business Plans
Excellent communication skills
Problem-solving abilities
Resilience in challenging situations
Collaboration and teamwork
Ability to influence stakeholders

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights relevant experience in FMCG, particularly with discounter accounts. Use specific examples of successful negotiations and customer relationship management to demonstrate your capabilities.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your values align with NestlΓ©'s commitment to diversity and inclusion, and provide examples of how you've successfully driven business results in previous roles.

Showcase Your Analytical Skills: Since the role requires analysing complex data and developing strategies, include instances where you've successfully used data analysis to inform business decisions. Highlight any tools or methodologies you are familiar with that can support this.

Prepare for Potential Questions: Anticipate questions related to your experience with joint business plans and managing customer investment plans. Be ready to discuss specific challenges you've faced and how you overcame them, showcasing your strategic thinking and resilience.

How to prepare for a job interview at Nestlé

✨Understand the Company Culture

Before your interview, take some time to research NestlΓ© Cereal Partners and their values. Familiarise yourself with their commitment to diversity, collaboration, and innovation. This will help you align your answers with their culture and demonstrate that you're a good fit.

✨Prepare for Complex Negotiation Scenarios

Given the role's focus on managing key accounts and negotiations, be ready to discuss your past experiences in complex negotiations. Prepare specific examples where you've successfully secured contracts or improved business relationships, highlighting your strategic thinking and resilience.

✨Showcase Your Analytical Skills

The position requires the ability to analyse data and develop actionable insights. Be prepared to discuss how you've used data in previous roles to drive decisions or improve performance. Consider bringing examples of reports or analyses you've conducted that led to successful outcomes.

✨Demonstrate Your Customer Relationship Management Skills

As a Senior National Account Manager, building strong relationships is key. Prepare to talk about how you've developed and maintained customer relationships in the past. Highlight any joint business plans you've worked on and how they benefited both parties.

Senior National Account Manager - Discounters
Nestlé
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  • Senior National Account Manager - Discounters

    Welwyn Garden City
    Full-Time
    43200 - 72000 Β£ / year (est.)

    Application deadline: 2027-08-04

  • N

    Nestlé

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