At a Glance
- Tasks: Lead creative PR campaigns that connect with audiences and drive business goals.
- Company: Join a dynamic brand team at Nest, focused on customer experience.
- Benefits: Enjoy flexible working options and a supportive work environment.
- Other info: Opportunity for career growth and collaboration across teams.
- Why this job: Make an impact with culturally relevant campaigns and innovative ideas.
- Qualifications: 5-6 years in consumer PR with strong project management skills.
The predicted salary is between 55000 - 65000 £ per year.
We're looking for a creative, insight-led communications leader to deliver high-impact campaigns that connect with people and support our wider business goals. You'll lead integrated campaigns across PR, social and owned channels making sure they're culturally relevant, social-first, and reach audiences in the moments that matter. You'll spot new opportunities to earn attention, test fresh ideas, and use what works to shape future campaigns. Working closely with social media, brand and marketing teams, you'll ensure everything joins up into one clear, compelling story. You'll also bring a strong focus on performance tracking results, showing impact, and using data to continuously improve. Alongside this, you'll manage agency partners and build strong relationships across the organisation to make sure campaigns land effectively internally and externally.
Flexible and agile working – everyone's personal situation is different. Flexible Working includes:
- Hybrid of office (Canary Wharf, London) and home working (expectation to attend office once to twice a week, or more, as required)
- Reduce or vary working hours
- Reduce or vary the days worked
- Work compressed hours
- Job share
Team & Scope: The communications team sits within the Brand Team which is located in our Nest Experience (NX) directorate. The Nest Experience directorate is responsible for developing and evolving the propositions for our customers, for the service and experience that they enjoy and working with our delivery partners to ensure their data and assets are kept safe.
Key Responsibilities:
- Definition of our customer strategies
- Developing, maintaining and evolving our customer value propositions
- The brand and marketing of Nest to our customers
- The design of the service experience our customers enjoy across all channels
- Working with our partners to deliver a service that delights our customers and keeps their data and assets safe
- Promote Nest's brand, proposition and policy objectives to customers through various channels
Experience & Qualifications:
- 5/6 years experience in consumer PR
- Has led multiple end‑to‑end consumer PR campaigns
- Has owned and managed budget effectively
- Has 4/5 years experience in line management
- Capable of juggling multiple projects at once
Consumer Campaigns PR Lead employer: Nest
As a leading employer in the heart of Canary Wharf, we offer a dynamic and inclusive work environment that fosters creativity and collaboration. Our flexible working arrangements empower you to balance your professional and personal life while providing ample opportunities for growth and development within our innovative communications team. Join us to make a meaningful impact through high-impact campaigns that resonate with audiences and drive our business goals forward.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Campaigns PR Lead
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Nest. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Nest, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Nest inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Consumer Campaigns PR Lead
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Nest. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Nest.
How to prepare for a job interview at Nest
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
