At a Glance
- Tasks: Lead strategic marketing initiatives and create impactful go-to-market plans.
- Company: Join Nest, the UK's largest workplace pension scheme with a commitment to inclusivity.
- Benefits: Enjoy flexible working, a generous training budget, and a supportive team environment.
- Other info: Embrace a dynamic workplace that values diversity and personal growth.
- Why this job: Make a real difference in shaping brand strategies and customer experiences.
- Qualifications: 5+ years in marketing with a knack for integrated campaigns.
The predicted salary is between 55000 - 65000 £ per year.
As a Strategic Marketing Manager, you’ll support the GTM integrated communications approach for new propositions, products and services – shaping positioning, building integrated go‑to‑market plans and ensuring communications land clearly and consistently across member and B2B audiences. Working closely with cross‑functional teams and agencies, you’ll turn insight into compelling messaging, coordinate launch activity across channels, and help embed Nest’s brand strategy. It’s a hands‑on role combining strategic thinking, collaboration and delivery.
Minimum Criteria
- Minimum 5 years marketing/brand experience – in‑house or agency side
- Generalist marketing experience
- Proven experience of developing and delivering integrated campaigns
Don't worry if you think you don't have all the key skills, it might be worth taking the few minutes to apply as we're good at spotting potential and offer a generous training budget.
Flexible and Agile Working
- Hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once – twice a week, or more, as required)
- Reduce or vary working hours
- Reduce or vary the days worked
- Work compressed hours
- Job share
Organisational Overview
Nest is an award‑winning workplace pension scheme, the largest in the country. Set up by the government to give every worker in the UK somewhere to save, our first‑class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.
Diversity, Equity and Inclusion
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, race, religion/belief, sex, sexual orientation or socio‑economic background. We also recognise the importance of diversity of thought and other forms of neurocognitive variation. Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, please declare that you’re applying through the scheme. We aim to offer an interview to those applicants who apply through the Disability Confident Scheme and best meet the minimum criteria. However, there may be some circumstances where this is not possible due to the volume of applications.
Please note that this advert may close early if we receive a sufficient number of satisfactory applications. If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments, please contact: careers@nestcorporation.org.uk.
Strategic Marketing Manager employer: Nest Pensions
Nest is an exceptional employer, offering a dynamic and inclusive work environment in the heart of Canary Wharf, London. With a strong commitment to employee growth, we provide generous training budgets and flexible working arrangements that empower you to thrive both personally and professionally. Join us in shaping impactful marketing strategies for the UK's largest workplace pension scheme, where your contributions will be valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nest Pensions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nest Pensions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nest Pensions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nest Pensions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nest Pensions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nest Pensions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nest Pensions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nest Pensions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nest Pensions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nest Pensions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
