Senior Content Marketing Manager in London

Are you a strategic storyteller with a sharp commercial mindset and a passion for creating content that delivers real impact? We’re looking for a Senior Content Marketing Manager to lead and evolve a bold, forward-thinking content marketing strategy that directly supports business growth and commercial priorities.

In this high-impact role, you’ll work closely with our Member and B2B Segment Marketing Partners to shape ambitious content plans that drive customer acquisition, retention and engagement. Using insight, analytics and audience understanding, you’ll uncover opportunities to tell compelling stories that build deeper connections and grow high-value audiences.

You’ll take ownership of content initiatives that strengthen authority, elevate brand presence and increase engagement across our marketing channels. Most importantly, you’ll ensure content is not just creative, but effective — delivering measurable results across key metrics such as engagement, conversion and lifetime value.

We’re looking for someone with a strong test-and-learn mindset. You’ll lead content experimentation, analyse performance, generate fresh creative hypotheses and scale the ideas that work best — driving a culture of continuous optimisation, innovation and smarter marketing.

Collaboration will be at the heart of your success. You’ll partner cross-functionally with teams across Customer Experience, Analytics, B2B Proposition and Member Proposition to improve organic performance, support Account Based Marketing programmes and deepen engagement with our 13-million-member audience.

If you’re excited by the opportunity to shape strategy, influence growth and create content that truly moves the needle, we’d love to hear from you.

The minimum criteria for this role are:

• 7+ years’ experience leading content strategy and execution across multiple audiences and channels (paid, earned, shared and owned), with a clear track record of delivering measurable business impact
• Strong grasp of SEO and content performance, with the ability to turn data and insight into smart, outcome-driven decisions
• Proven expertise across strategy, storytelling, content execution and optimisation — from big-picture thinking to hands-on delivery
• Up to date with industry best practice, platform evolution and emerging technologies, applying innovation to stay ahead of the curve

Don't worry if you think you don't have all the key skills, it might be worth taking the few minutes to apply as we're good at spotting potential. At Nest, you’ll have access to a range of learning opportunities to learn, grow and build the skills you need to be successful in your role and career.

Flexible and agile working: Everyone's personal situation is different. To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):

• hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
• reduce or vary working hours
• reduce or vary the days worked
• work compressed hours
• job share

Click here to see the benefits we offer at Nest. For more information about our recruitment process click here.

The Nest Experience directorate is responsible for developing and evolving the propositions for our customers, for the service and experience that they enjoy and working with our delivery partners to ensure their data and assets are kept safe. This includes:

• Definition of our customer strategies
• Developing, maintaining and evolving our customer value propositions
• The brand and marketing of Nest to our customers
• The design of the service experiences our customers enjoy across all channels
• Working with our partner, TCS, to deliver a service that delights our customers and keeps their data and assets safe

Nest is an award-winning workplace pension scheme, the largest in the country. Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, race, religion/belief, sex, sexual orientation or socio economic background. We also recognise the importance of diversity of thought and other forms of neurocognitive variation.

Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, please declare that you’re applying through the scheme. We aim to offer an interview to those applicants who apply through the Disability Confident Scheme and best meet the minimum criteria. However, there may be some circumstances where this is not possible due to the volume of applications.

Please note that this advert may close early if we receive a sufficient number of satisfactory applications. If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact: [email protected].