Creator Partnerships & Creative Strategy
Reports to: Founder
Location: Manchester, Northern Quarter
Working arrangement: Full-time, Hybrid (2–3 days in office)
About Nero
Nero is redefining performance wear by replacing synthetic gym wear with luxury, high-performance natural fibers.
About the Role
We are not building a generic gym brand, and we are not looking to flood feeds with 21-year-old fitness influencers doing gym selfies. Our primary audience is affluent, health-optimizing men who appreciate luxury alongside health conscious niches from founders and executives optimizing longevity to couples researching fertility, endocrine health, and the impact of synthetic fabrics/microplastics on the body.
We are looking for a Creator Partnerships & Performance Content Manager to own our creator pipeline end-to-end. You will scout, secure, and brief non-traditional creators across distinct niches, converting inbound and outbound relationships into high-converting whitelisted assets, and paid social ad creative.
What You’ll Do
- Niche Creator Discovery & Sourcing: Identify and recruit creators outside traditional fitness tropes, focusing on longevity, biohackers, wellness doctors, fertility/holistic health voices, quiet-luxury menswear creators, and founder/business profiles.
- Inbound & Outbound Partnership Management: Manage all inbound creator inquiries and proactively hunt for high-credibility talent, turning interest into structured content and whitelisting agreements.
- Whitelisting & Ad Licensing Architecture: Secure usage rights, Partnership Ads, Spark Ads, and creator whitelisting permissions to turn organic content into high-performing paid ads.
- Direct Response Creative Briefing: Write sharp, angle-driven creative briefs (hooks, natural fiber vs. synthetic messaging, microplastics/fertility angles, visual aesthetics) tailored to each creator’s native style.
- High-Volume Content Pipeline: Run a structured pipeline to ensure a steady weekly volume of raw assets, product demos, and authentic UGC across our full product range.
- Creative Performance Feedback Loop: Partner with media buying to track hook rates, thumbstops, CTRs, and ROAS. Take top-performing angles, identify creative fatigue, and iterate new briefs to scale what works.
What We’re Looking For
- 2+ Years in Creator Management & DTC Paid Creative: Direct experience scouting, negotiating, and briefing creators where the content was used for paid acquisition.
- Deep Angle & Audience Understanding: Ability to tailor messaging to distinct customer mindsets rather than relying on generic gym marketing.
- Whitelisting & Paid Social Acumen: Hands-on experience setting up Meta/TikTok creator access, and licensing terms.
- Commercial Negotiation Skills: Confident closing cost-effective creator deals focused on performance, usage rights, and multi-month content retainers.
- Extreme Ownership: You run the pipeline autonomously, enforce delivery timelines, reject off-brand submissions, and continuously test new creator niches.
What We Offer
- Direct Autonomy: Complete ownership of our creator and content engine alongside the founder.
- Flexible "Work From Anywhere" Weeks: Up to 4 weeks per year of remote flexibility.
- Hybrid Model: 2–3 collaborative days in our Northern Quarter office, with remaining days remote.
- Competitive Salary: Tailored to experience, with strong upside as the brand scales.
- Bonuses based on performance.
Creator Partnerships & Creative Strategy employer: Nero
Join a dynamic and innovative team as a Performance Creative Strategist, where your creativity will directly impact revenue growth. Our collaborative work culture fosters continuous learning and development, providing you with ample opportunities to refine your skills and advance your career in a fast-paced environment. Located in a vibrant area, we offer unique advantages such as flexible working arrangements and access to industry-leading resources, making us an exceptional employer for those seeking meaningful and rewarding employment.
