At a Glance
- Tasks: Lead demand generation campaigns and drive event attendance across EMEA.
- Company: Nerdio simplifies IT for businesses, maximising Microsoft cloud investments globally.
- Benefits: Enjoy competitive pay, stock options, unlimited PTO, and a collaborative culture.
- Other info: Remote role with a diverse and inclusive workplace culture.
- Why this job: Join a fast-paced team transforming the cloud landscape with innovative marketing strategies.
- Qualifications: 3+ years in B2B demand generation, preferably in SaaS or IT; HubSpot experience required.
The predicted salary is between 80000 - 100000 £ per year.
About Nerdio
At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments. We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune.
Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology. Today, Nerdio is used in over 50 countries by more than 15,000 organizations of every size and vertical. We are committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible. We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.
About the role
Nerdio is seeking a results-driven B2B Demand Generation Specialist to accelerate our exciting growth across EMEA. In this role, you will lead the planning, execution, and optimisation of integrated marketing activity, using a full mix of demand generation tactics right across the buyer journey. A key priority of this role will be to drive attendance and pipeline through our first-party events, such as Global Innovation Days and Micro Hacks, which are developed in close collaboration with Microsoft and other strategic partners. You'll collaborate closely with the marketing team and regional stakeholders to deliver high-impact, scalable programs that fuel awareness, attendance, and sales opportunities, while contributing to broader regional growth targets.
What you'll do
- Plan and execute multi-channel campaigns to drive event attendance, engagement, and pipeline generation across EMEA.
- Own demand generation for first-party events, including Microsoft-aligned activations, ensuring they are well-promoted and fully leveraged for pipeline impact.
- Develop and manage integrated programs (digital, social, email, events, ABM, paid media) tailored to regional audiences.
- Own campaign planning, execution, and performance reporting, ensuring accountability and clear alignment with revenue goals.
- Partner with the content team & external agencies to create compelling assets that fuel demand and nurture leads across the funnel.
- Use HubSpot to build landing pages, automate workflows, and execute targeted email campaigns.
- Work cross-functionally to align campaign messaging, track lead routing, and ensure timely & effective follow-up.
- Collaborate with digital teams to optimize paid media campaigns supporting both always-on and event-specific campaigns.
- Monitor campaign budgets to ensure efficiency and ROI, with an eye toward continuous optimization.
- Report on KPIs and performance metrics, providing insights to internal stakeholders and iterating based on learnings.
Qualifications
- 3+ years of experience in B2B demand generation, preferably within SaaS or IT-related technology companies.
- Proven track record of delivering pipeline-driving campaigns through a mix of event-based, digital, and outbound channels.
- Experience planning and executing demand generation for strategic events in partnership with third parties (e.g. Microsoft).
- Strong working knowledge of HubSpot and Salesforce; able to build landing pages, email workflows, and manage campaign tracking.
- Deep understanding of campaign measurement, KPIs, and optimization techniques.
- Experience supporting and enabling SDR/BDR teams to maximize campaign impact.
- Strong project management skills with the ability to prioritise and manage multiple campaigns simultaneously.
- Confident communicator with solid presentation skills-comfortable engaging with senior stakeholders.
- Highly collaborative, detail-oriented, and motivated by results.
- Growth mindset and a passion for testing, learning, and continuous improvement.
Benefits and Incentives
- Competitive Base + Commission
- Stock Options
- Health and Welfare Plans
- Life and Disability Plans
- Retirement Plan
- Unlimited Flexible Paid Time Off......including your birthday off!
- Collaborative Team Culture
Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
The pay range for this role is: 110,000 - 125,000 USD per year (Remote)
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager - UK in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nerdio and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nerdio are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nerdio on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nerdio. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager - UK in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nerdio. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nerdio:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nerdio’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nerdio
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nerdio will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nerdio, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
