At a Glance
- Tasks: Lead brand campaigns and shape the Circuit identity across all platforms.
- Company: Join NEOS Hospitality, where nightlife meets innovation and unforgettable experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creative growth.
- Other info: Collaborative culture with a focus on creativity and cultural awareness.
- Why this job: Be part of a fast-growing nightlife brand and influence its evolution.
- Qualifications: 3+ years in brand or marketing roles, preferably in nightlife or hospitality.
The predicted salary is between 36000 - 60000 £ per year.
Step into the world of NEOS Hospitality, where nightlife, energy, and innovation collide to create unforgettable experiences. As the powerhouse behind Circuit, Barbra’s, Bonnie Rogues, and District, we are redefining the art of hospitality with high-energy bars, electrifying clubs, and immersive social spaces that captivate and inspire. At NEOS Hospitality, we don’t just create venues – we create destinations. We are seeking passionate, driven individuals who thrive in fast-paced, high-energy environments and are eager to shape the future of nightlife. If you’re ready to be part of something extraordinary, your journey starts here.
About Circuit
Circuit isn’t just a club – it’s a brand-led nightlife concept. Built for students and city crowds, Circuit is all about big nights, accessible prices, strong identity, and consistency across every touchpoint. From opening campaigns and Freshers to weekly sessions, social content, signage, ads, and in-venue experience – Circuit has a very clear look, voice, and attitude. This role exists to protect that, evolve it, and push it forward.
The Role
As Brand Manager for Circuit, you’ll be the day-to-day owner of the brand. You’ll shape how Circuit looks, sounds, and shows up — online, in ads, in venues, and in culture. You’ll lead campaigns, guide creative, and make sure every piece of output feels unmistakably Circuit-coded. This is a hands-on role. You’ll be briefing, building, reviewing, analysing, and improving constantly. You’ll work closely with digital, content, venue teams, and senior stakeholders — balancing creativity with commercial impact.
What You’ll Be Getting Stuck Into
- Campaigns & Activations: Lead brand campaigns across the Circuit calendar (Freshers, Re-Freshers, Halloween, NYE, weekly sessions). Create clear, inspiring briefs and work closely with content, design, and digital teams. Ensure campaigns land on time, on brand, and with impact across all locations.
- Brand Ownership: Act as the guardian of the Circuit brand across all channels and venues. Maintain and evolve brand guidelines – tone of voice, visuals, messaging. Ensure consistency without killing creativity. Be the go-to person for anything Circuit brand-related.
- Content & Creative Direction: Shape the creative direction of Circuit content – social, paid ads, web, print, in-venue. Ensure content feels relevant, current, and culturally aware. Work closely with content teams to plan, review, and elevate output. Keep messaging sharp, confident, and unmistakably Circuit.
- Digital & Performance: Work with the digital team to ensure brand campaigns perform as well as they look. Set KPIs, review results, and optimise based on performance. Use insight, not guesswork, to inform future campaigns.
- Cultural Awareness & Insight: Stay plugged into nightlife, student culture, music, fashion, and digital trends. Monitor competitor activity and spot opportunities early. Turn insight into action – not just reports.
- Stakeholder Collaboration: Work closely with venue teams to ensure local execution stays on-brand. Partner with commercial and sales teams on launches, decks, and presentations. Support new potential site openings and key moments with strong brand direction.
- Budget & Planning: Balance ambition with efficiency. Track spend and report clearly to senior leadership.
Who You Are
A brand-first thinker with strong creative judgement. Confident owning a high-profile consumer brand. Comfortable working fast, juggling priorities, and making decisions. Deeply detail-oriented, but able to zoom out strategically. Culturally switched on – you know what works, what’s tired, and what’s next. Collaborative, clear, and confident in your communication.
Experience & Skills
3+ years’ experience in brand or marketing roles. Experience in nightlife, hospitality, entertainment, or lifestyle brands is a must. Strong understanding of digital, social, and paid media. Confident briefing creatives and reviewing work. Comfortable using data and insight to guide decisions.
Why This Role
This is a chance to take real ownership of one of the UK’s fastest-growing nightlife brands. You’ll have influence, visibility, and the opportunity to shape how Circuit evolves – creatively, culturally, and commercially.
Brand Manager Circuit in Cardiff employer: NEOS Hospitality
At Bonnie Rogues, we pride ourselves on being more than just a pub; we are a vibrant community hub where creativity and individuality thrive. As a General Manager in Birmingham, you'll enjoy a dynamic work culture that values your unique contributions, offers extensive growth opportunities, and rewards your hard work with a generous bonus scheme. Join us for a fun-filled environment where laughter is part of the job, and every day brings new chances to shine and lead a passionate team.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager Circuit in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NEOS Hospitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NEOS Hospitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NEOS Hospitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NEOS Hospitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager Circuit in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NEOS Hospitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NEOS Hospitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about NEOS Hospitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NEOS Hospitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NEOS Hospitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NEOS Hospitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
