Senior Monetisation Strategist in London

About Neon

Neon is a global payments and e-commerce platform designed to help game publishers earn more money and independence from app stores. We believe commerce should be open and transparent: clear decisions, actionable insights, and aligned incentives. Founded by payments, fintech and gaming veterans, Neon focuses on product and partnership excellence: we share the playbook, co-pilot decisions, and abstract away risk and complexity for our customers. We’re replacing old‑school, black‑box relics with clear, modern, and developer‑centric infrastructure. As an early team member, you’ll have the opportunity to shape and scale Neon’s product and culture, making a direct impact on our growth and success. You’ll join a collaborative, diverse team from world‑class companies like Apple, Affirm, Unity, and Visa, backed by renowned VCs including Thrive, a16z, Griffin Gaming, Ribbit, and Renegade. If you want to build disruptive technology, challenge the status quo, and help game creators thrive on their own terms, read on.

About the Role

We’re hiring a Senior Monetisation Strategist with deep experience in player conversion and monetisation design. You’ll partner with leading mobile game studios to help them grow their business and drive GMV through Neon’s platform. You’ll combine player psychology, design insight, and data‑driven analysis to uncover conversion barriers, shape compelling offers, and refine the player journey from awareness to purchase. Working closely with Product, Customer Success, and Design, you’ll co‑create monetisation strategies that align with each game’s design, lifecycle, and player motivations.

Responsibilities

• Develop scalable frameworks and playbooks that help studios unlock and sustain D2C revenue growth.
• Partner with game teams to design and execute D2C strategies that deepen player engagement and increase monetisation.
• Analyze in‑game and webshop performance to identify opportunities across payer segments, geographies, and liveops cycles.
• Shape pricing, bundling, and loyalty strategies that align with each game’s economy and player journey.
• Work closely with the Product, CS, and Design team to refine offer design, streamline purchase funnels, and ensure a cohesive player experience.
• Provide product/feature requirements to Product so they can build new mechanisms to improve performance and revenue.
• Help Marketing understand what’s working and best practices to inform Neon’s thought leadership, content marketing, case studies, and sales enablement materials.
• Lead and contribute to growth reviews with studio stakeholders, turning insights into clear, actionable recommendations.

Attributes

• Player‑centric: You understand what motivates players to take that first step into spending.
• Analytical: You translate player data and behavioral patterns into clear monetisation strategies.
• Collaborative: You thrive in cross‑functional environments and speak both “developer” and “business.”
• Strategic: You focus on impact, helping partners scale sustainably, not just quickly.

Qualifications

• 5–7 years in mobile gaming, ideally within product, monetisation, or design roles.
• Strong understanding of monetisation systems, liveops, and player progression design.
• Proven success driving payer conversion or monetisation uplift in free‑to‑play titles.
• Strong understanding of player lifecycle, pricing psychology, and liveops engagement.
• Comfortable with data tools (SQL and Amplitude).
• Excellent communication skills and executive presence when advising partners.