Head of Digital Communications in London

This role requires that you are resident and have the right to work in the UK.

On a day-to-day basis, you will help NEON’s partners develop effective content and digital comms strategy - and offer support and training in both digital skills and ways to stay safe online. You will centre anti-oppression in your work and be able to help people stay safe online, especially those from marginalised backgrounds. You’ll be across emerging trends, using platforms effectively and aware of how to make use of digital to empower our base and persuade people to our causes. You will be across what’s happening online and in the news - and be able to quickly jump on opportunities to tell a compelling alternative story.

This project is part of a wider Communications Hub in which you’ll play an active role, helping to develop the overall strategy and direction of the project. The overall aim of the Hub is to strengthen the communication skills and abilities of progressives in the UK. The Hub has five programmes, and Digital will be the sixth programme.

Key Responsibilities

• Lead the strategy development and delivery of the digital comms programme.
• Set up and manage a reactive social media unit which clips and generates new content for spokespeople, working with a pool of consultants to create fresh digital content.
• Work with the rest of the Comms Hub to develop a package of support for online influencers who have the backing of social movements, including broadcast media training, messaging insights and production tools and techniques.
• Project manage a schedule of digital media trainings - including a follow-up to our flagship spokespeople training and a one-day digital strategy training for members of the wider NEON network.
• Provide digital comms support to our spokespeople and allied organisations.
• Working with a digital crisis comms support service - helping spokespeople skill up in countering misinformation and disinformation, and stepping in with tailored support for spokespeople receiving hate online.
• Give regular insight to our partners on digital trends, changes to the media landscape and shifts in the ways digital content is shaping public opinion.
• Play an active role in the wider Comms Hub, attending and feeding into key messaging and narrative development and supporting the Co-Directors with overall strategy.
• Monthly oversight and control over the Spokesperson Network finances.
• Fundraising and evaluation for the Hub’s ongoing needs.
• Play an active part in the wider NEON team.

Person Specification

• A track record of creating or managing innovative projects and bringing ideas to fruition, which push forward a progressive agenda.
• A solid understanding of digital media, online trends and the changing media landscape.
• Recent experience of creating cut-through viral content that persuades new audiences of progressive arguments.
• Experience in running effective training for diverse groups of people, and making those training inclusive.
• Experience developing the personal brand, tone and positioning of an organisation, spokesperson or individual online.
• Awareness of different audience types, adapting messaging to reach specific audiences and using digital testing methods to assess impact.
• Excellent team working skills - and a proven track record of building relationships.
• Experience of building networks, making connections and working across differences.

About us:

NEON is a capacity and infrastructure building organisation that seeks to accelerate the transition to a new economy by building the power of social movements - because without strong social movements we lack the power we need to win. We deliver trainings, develop resources, facilitate collaboration and work in partnership with key movement allies, especially in the climate, housing and migration movements. Our focus is on strengthening the organising, communications and strategy skills of social movement organisations, as well as deepening movement alignment, as we believe these are key to building collective power.

As part of our work, we are looking to change the starting point in social movements from “what do we agree on” to “what can we win together?” We also aim to mirror the change we want to see in social movements in the way we run the organisation internally. To that end, we are committed to building a workplace centred on joy, care and justice, whilst maintaining healthy boundaries of what a workplace is. We do this because it is important to live our values and principles, and because strategically an organisation with a healthy culture and strong foundations ensures we are always one step ahead in the fight for a just and sustainable future.

To build a culture and community that lasts, we organise around three values:

• Solidarity - we’re here to change the system and that requires working together across issues and sectors that aren’t normally in the same room. This means placing anti-oppression at the heart of our work and building the power of people most often affected by injustice to change the leadership of our movements.
• Generosity is about sharing our time, resources and learning with one another as we support each other’s work. It means being open and honest with one another, especially when we hit problems, and thinking creatively about how we positively build from there.
• Respect is the bottom line for all relationships in NEON. It means being respectful of different backgrounds and life experiences and giving space for all voices to be heard. This often means listening more than we talk and being open to changing ourselves as a result of what we hear.

We know that people from certain backgrounds and identities are often excluded in progressive movements and we’re committed to doing what we can to correct this. So: We particularly welcome applications from marginalised groups, especially people of colour and other ethnic minorities, people who identify as LGBTQIA, Disabled people and those who identify as working class or have done so in the past. We know the work goes way beyond "diversity", it's about making the space inclusive too. So we are continuously working on that at NEON. So far this includes tangible things like a flexible work policy so people have genuine flexibility around where and when they work and a 28 hour week as standard; a gender-neutral parenting/leave policy, an anti-oppression strategy which is held at senior level given how important it is to the organisation. It also includes the day-to-day work of creating psychological safety for everyone at NEON and celebrating the wisdom of black, indigenous, queer, Disabled and other cultures in the way we work and behave.

There are no formal education requirements for this role. As long as you can show us you have the skills we don’t mind where you got them from! Also important to us is your potential to learn and grow in the role so even if you don’t have 100% of the skills listed we want to hear from you.

Dates:

• Application deadline: 12 April 2026, 11.59pm
• Interview dates: First round of interviews: 28th April and 29th April 2026; Second round of interviews: 6th May 2026