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For Companies At a Glance
- Tasks: Lead CRM strategy to enhance customer engagement and loyalty across global markets.
- Company: Fast-growing luxury hospitality brand focused on exceptional customer experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Why this job: Shape the future of CRM in a premium brand and make a real impact.
- Qualifications: Experience in CRM roles, preferably in luxury or hospitality sectors.
- Other info: Join a fast-paced team and thrive in an entrepreneurial culture.
The predicted salary is between 50000 - 65000 £ per year.
We are partnering with a fast-growing, luxury hospitality and lifestyle brand to appoint an experienced CRM Manager based in London. This is an exciting opportunity to join a business that curates exceptional experiences for a highly discerning, global customer base. With ambitious growth plans and a strong digital focus, they are now looking for a commercially minded CRM expert to elevate customer engagement, retention and lifetime value.
The Role
As CRM Manager, you will take ownership of the CRM strategy, driving customer acquisition, retention and loyalty initiatives across multiple markets. You will be responsible for delivering highly personalised, data-driven campaigns that enhance the end-to-end customer journey.
Key responsibilities include:
- Developing and executing the global CRM strategy
- Building segmented, automated customer journeys across email and other channels
- Driving member engagement, repeat bookings and lifetime value
- Analysing customer data to deliver actionable insights and optimise performance
- Managing campaign calendars, testing plans and reporting frameworks
- Collaborating closely with Marketing, Digital, Partnerships and Commercial teams
- Overseeing CRM platform management and continuous optimisation
About You
- Proven experience in a CRM Manager or Senior CRM Executive role
- Strong background in luxury, travel, hospitality or membership-based businesses preferred
- Highly data-driven with strong analytical capability
- Experience with CRM platforms (e.g. Mailchimp, HubSpot, Salesforce, Braze or similar)
- Commercially focused with a strong understanding of customer lifecycle marketing
- Detail-oriented, organised and comfortable managing multiple projects
This is a rare opportunity to shape and scale the CRM function within a premium, experience-led brand at a pivotal stage of growth. You will have real ownership, visibility and the chance to make measurable impact. If you are a CRM specialist who thrives in fast-paced, entrepreneurial environments and understands how to engage high-value customers, we would love to hear from you.
Customer Relationship Management Manager employer: NEON SEARCH
Contact Detail:
NEON SEARCH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Network like a pro! Reach out to people in the luxury hospitality sector on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past CRM campaigns. This will help you stand out and demonstrate your data-driven approach to potential employers.
✨Tip Number 3
Prepare for interviews by researching the brand’s current CRM strategies. Bring fresh ideas to the table that align with their goals, especially around customer engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience in luxury, travel, or hospitality, and showcase any data-driven campaigns you've executed. We want to see how you can elevate customer engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your skills align with our ambitious growth plans. Be sure to mention specific examples of your past successes in similar roles.
Show Off Your Analytical Skills: Since this role is highly data-driven, don’t forget to include examples of how you've used analytics to optimise customer journeys. We love numbers, so if you can quantify your achievements, even better!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at NEON SEARCH
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Mailchimp or Salesforce. Familiarise yourself with their features and how they can be leveraged to enhance customer engagement and retention.
✨Showcase Your Data Skills
Prepare to discuss specific examples of how you've used data to drive CRM strategies in the past. Bring along metrics or case studies that demonstrate your ability to analyse customer data and optimise campaigns for better performance.
✨Understand the Luxury Market
Research the luxury hospitality and lifestyle sector thoroughly. Be ready to talk about trends, customer expectations, and how you can tailor CRM strategies to meet the needs of a discerning clientele.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Prepare examples of how you’ve collaborated with marketing, digital, or commercial teams to execute successful CRM initiatives, as this role requires strong teamwork.