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- Tasks: Lead brand strategy and creative vision for a dynamic womenswear brand.
- Company: Join a fast-growing, socially driven fashion brand based in Manchester.
- Benefits: Be part of a culturally resonant business with growth opportunities.
- Why this job: Shape an authentic brand identity and connect with a vibrant community.
- Qualifications: Proven senior brand leadership experience, especially in fashion or lifestyle.
- Other info: Empower your team to create impactful brand experiences across all channels.
The predicted salary is between 43200 - 72000 £ per year.
Neon Search have partnered a dynamic and socially driven womenswear brand based in Manchester who are seeking an exceptional Brand Director to lead their brand strategy and creative vision. This is a rare opportunity to join a fast-growing, culturally resonant business at the forefront of the modern fashion industry. As Brand Director, you will shape and amplify the brand's identity, ensuring it remains authentic, innovative, and connected to its community.
The Brand Director will oversee the development and execution of brand strategies that drive growth, foster loyalty, and enhance the company’s positioning within the competitive market. This role requires a creative visionary with a deep understanding of social platforms, cultural trends, and consumer behavior. The ideal candidate will combine strategic leadership with a passion for storytelling, empowering the team to deliver cohesive and impactful brand experiences across all touchpoints.
Responsibilities
- Develop and execute a forward-thinking brand strategy that aligns with the company’s mission, values, and growth objectives.
- Lead the creative development of all brand assets, including campaigns, visuals, and messaging, ensuring consistency across all channels.
- Oversee the brand's presence on social platforms, crafting socially engaging, trend-driven content strategies to foster audience connection and growth.
- Analyse market trends and competitor activity to refine the brand’s unique positioning within the womenswear industry.
- Work closely with the design, marketing, e-commerce, and community teams to ensure brand alignment across product launches, collaborations, and campaigns.
- Champion the brand narrative, creating compelling stories that resonate with the core audience while attracting new customers.
- Foster strong relationships with the brand’s community, ensuring their voice is reflected in decision-making and strategy.
- Measure the effectiveness of brand campaigns and initiatives, using insights to optimise future strategies.
Required Skills
- Proven experience in a senior brand leadership role, ideally within fashion, lifestyle, or a closely aligned sector.
- A passion for womenswear and an intuitive understanding of the target customer.
- Demonstrated expertise in social media and influencer marketing, with a track record of creating viral, impactful campaigns.
- Strong aesthetic sensibility with an eye for design and storytelling.
- Ability to balance creativity with commercial insight, driving brand equity and revenue growth.
- Exceptional leadership and communication skills, with experience managing and inspiring cross-functional teams.
- A data-informed mindset, comfortable analyzing metrics and making strategic decisions based on insights.
Brand Director employer: NEON SEARCH
Contact Detail:
NEON SEARCH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Familiarize yourself with the latest trends in womenswear and social media. Follow influential brands and thought leaders in the fashion industry to understand what resonates with audiences today.
✨Tip Number 2
Showcase your creative vision by developing a personal project or portfolio that highlights your storytelling abilities and aesthetic sensibility. This can set you apart and demonstrate your passion for the role.
✨Tip Number 3
Network within the fashion community, attending events or joining online forums where you can connect with other professionals. Building relationships can lead to valuable insights and potential referrals.
✨Tip Number 4
Prepare to discuss how you've successfully driven brand growth in previous roles. Be ready to share specific examples of campaigns you've led and the impact they had on brand positioning and audience engagement.
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Understand the Brand: Before applying, take the time to understand the brand's identity and values. Research their previous campaigns, social media presence, and community engagement to tailor your application to reflect their ethos.
Craft a Compelling Cover Letter: Your cover letter should not only highlight your relevant experience but also showcase your passion for womenswear and storytelling. Discuss how your vision aligns with the brand's mission and how you can contribute to its growth.
Highlight Relevant Experience: In your CV, emphasize your proven experience in brand leadership roles, particularly within fashion or lifestyle sectors. Include specific examples of successful campaigns you've led and how they drove brand equity and revenue growth.
Showcase Your Creative Vision: If possible, include a portfolio or examples of your work that demonstrate your aesthetic sensibility and ability to create impactful brand narratives. This will help illustrate your creative capabilities and strategic thinking.
How to prepare for a job interview at NEON SEARCH
✨Showcase Your Brand Vision
As a Brand Director, it's crucial to articulate your vision for the brand clearly. Prepare to discuss how you would develop and execute a brand strategy that aligns with the company's mission and values. Use examples from your past experiences to illustrate your creative approach.
✨Demonstrate Market Insight
Be ready to analyze market trends and competitor activities during the interview. Show that you understand the womenswear industry and can refine the brand's unique positioning. Discuss specific trends you've identified and how they could influence the brand's strategy.
✨Highlight Your Leadership Skills
Exceptional leadership is key for this role. Prepare to share examples of how you've managed and inspired cross-functional teams in the past. Discuss your approach to fostering collaboration and ensuring brand alignment across various departments.
✨Engage with Storytelling
Since storytelling is a vital part of the brand's narrative, come prepared with compelling stories that resonate with the target audience. Discuss how you would create impactful brand experiences and engage the community through authentic messaging.
