Associate Brand Strategist

Part of the IPG Health network, McCann Health London is one of the most awarded healthcare communications agencies. We are guided by our founding philosophy, Truth Well Told, and united by one vision: to help our clients’ brands and businesses play a meaningful role in people’s health. We combine science, creativity and strategy to deliver best-in-class services to some of the world’s top, as well as emerging, health and wellness brands. We do this by challenging convention and bringing to life smart, creative ideas that push boundaries and leave the world a healthier place than we found it.

What we offer:

Successful candidates will join one of IPG Health’s UK-based agencies, McCann Health London or FCB Health London, or take on a central role. We’ll connect our emerging talent across IPG Health in the UK as you and your peers begin your career journeys together.

We aim to successfully recruit and train a diverse new generation of talent, equipping you with the skills and knowledge to build a strong career foundation while providing you with guidance as you learn about the industry. To provide a meaningful experience that enables you to thrive individually while collectively creating work that helps our clients accelerate their business and improves lives around the world.

About the Job:

Working closely with the Strategy team, the Associate Brand Strategist is responsible for supporting the strategic output of the agency. At its core, the role is about understanding people’s behaviour and beliefs in order to define brands’ problems and objectives with the aim of providing our clients with a competitive advantage in the market.

Day in the Life:

• Conduct and share research to gain insights on markets, competitive environments, and target audiences for clients’ brands.
• Support Lead Planners in developing research briefs, observing research, analyzing data, and translating findings into actionable next steps.
• Develop clear, impactful brand and communication strategies by simplifying complex insights.
• Assist in managing end-to-end projects, from brief analysis to strategy development, analytics, and reporting.
• Develop strategic relationships with clients, becoming a trusted advisor and contributing to business growth.
• Support the writing of creative briefs and collaborate with creative teams to ensure the strategy is well understood and executed.

What You Will Need:

• Minimum 1 year of experience in a brand/communications agency working with the strategy team (directly or indirectly)
• Genuine passion for people, communications strategy and the creative industry
• Resourceful problem solver with a creative flair
• Good communication and interpersonal skills

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