Head of Customer Activation in London

Head of Marketing Activation
NEOM Wellbeing is looking for a Head of Marketing Activation to lead how our brand shows up across retail partners (online and offline), PR and advocacy, and in real‐life customer experiences.

The Role
This role leads NEOM\’s end‐to‐end go‐to‐market strategy, bringing together retail marketing, PR/advocacy, experiential, and TTM campaign activation under one cohesive vision. You will work with the Commercial, Brand and Content teams to turn brand and commercial ambition into standout launches, spiky brand moments, and beautifully executed omni‐channel campaigns that build equity and drive conversion in the omni‐channel business.

Why NEOM Wellbeing?
Our mission is to supercharge wellbeing with 100% natural fragrances at our heart. We are B Corp certified and focus on empowering people, nurturing communities, and respecting the planet. We provide extra wellbeing days, volunteer time, birthday leave, enhanced healthcare coverage, maternity entitlement, product allowance, and staff discounts.

What You Will Do

Lead NEOM\’s Go‐To‐Market strategy across all channels including retail, wholesale, Amazon, QVC, and Travel Retail.

Translate brand and commercial goals into unified, cross‐channel marketing plans and launch toolkits.

Oversee campaign delivery, ensuring timely, cohesive execution across digital, PR, retail and experiential touchpoints.

Manage marketing performance and investment across third‐party and owned retail channels.

Activate PR, influencer and advocacy plans to drive earned media and brand buzz.

Monitor KPIs and optimise campaigns using insights and partner data.

Identify and deliver strategic brand partnerships that amplify NEOM\’s wellness mission.

Lead and develop the Marketing Activation team, fostering collaboration and excellence across all customer touchpoints.

Requirements

10+ years\’ experience in marketing, with deep expertise in go‐to‐market activation and campaign execution.

Proven track record leading omni‐channel marketing across retail partners (physical + digital).

Experience owning or leading retail/channel marketing for premium consumer brands, working closely with education, commercial and wider marketing teams.

Strong understanding of PR, advocacy and earned media, with experience managing or working with PR and influencer functions to drive KPIs such as Reach, EMV and brand buzz.

Demonstrated ability to lead and develop high‐performing teams, collaborating with senior stakeholders across brand, commercial and creative.

Commercially minded, with the ability to bridge brand storytelling and trading objectives to deliver measurable impact.

Experience in beauty, wellness, lifestyle or premium consumer brands is desirable.

Experience working with large retail partners, marketplaces (e.g., Amazon) or TV shopping is desirable but not required.

Benefits

25 days holiday plus bank holidays.

Birthday leave.

Wellbeing days.

NEOM goodies (free product each month plus staff discount).

Healthcare coverage: cash back plans, outpatient cover, GP consultations, therapies, and mental health support.

Time off for volunteering and support for personal fundraising efforts.

Apply Now
If you\’re ready to share some good vibes in our marketing department and join the team at NEOM Wellbeing, apply below. We can\’t wait to hear from you!

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